Femke van Horen

VU University Amsterdam

SCHOLARLY PAPERS

4

DOWNLOADS

639

SSRN CITATIONS

1

CROSSREF CITATIONS

2

Scholarly Papers (4)

1.

Consumer Evaluation of Copycat Brands: The Effect of Imitation Type

International Journal of Research in Marketing, Forthcoming
Number of pages: 40 Posted: 04 May 2012
Femke van Horen and Rik Pieters
VU University Amsterdam and affiliation not provided to SSRN
Downloads 245 (159,875)

Abstract:

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Copycat Brands, Type of Imitation, Similarity, Trademark Infringement

2.

Soft Assurance: Coping with Uncertainty Through Haptic Sensations

Journal of Experimental Social Psychology, 54 (2014) 73-80
Number of pages: 9 Posted: 28 Aug 2014
Femke van Horen and Thomas Mussweiler
VU University Amsterdam and University of Cologne
Downloads 155 (241,419)

Abstract:

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3.

The Siren Song of the Subtle Copycat – Revisiting Trademark Law with Insights from Consumer Research

The Trademark Reporter, Vol. 111, No. 4 (2021), pp. 739-777
Number of pages: 41 Posted: 11 Oct 2021
Martin Senftleben and Femke van Horen
Institute for Information Law (IViR), University of Amsterdam and VU University Amsterdam
Downloads 132 (274,463)

Abstract:

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copycat brands, type of imitation, similarity, conceptual marks, confusion, dilution, blurring, tarnishment, unfair free-riding, unfair competition, trademark infringement, consumer perception, freedom of competition, empirical legal studies, marketing research, advertising, new types of marks

4.

Toward A Neuroscientifically Informed “Reasonable Person” Test

Number of pages: 16 Posted: 08 Jul 2021
University of California, Berkeley - Haas School of Business, University of California, Berkeley - University of California, Berkeley, University of California, Berkeley - University of California, Berkeley, VU University Amsterdam, University of California, San Francisco (UCSF) and University of California, Berkeley - Haas School of Business
Downloads 107 (319,143)

Abstract:

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aw and neuroscience, reasonable person standard, fMRI, repetition suppression, intellectual property