Soyean (Julia) Kim

Boston University - School of Management

PhD Candidate

595 Commonwealth Avenue

Boston, MA 02215

United States

SCHOLARLY PAPERS

2

DOWNLOADS

458

CITATIONS

0

Scholarly Papers (2)

1.

Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media

Boston U. School of Management Research Paper No. 2012-13
Number of pages: 41 Posted: 25 Apr 2012 Last Revised: 04 Feb 2015
Boston University - School of Management, Boston University, Questrom School of Business, Boston University and Boston University - Questrom School of Business
Downloads 223 (101,897)

Abstract:

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blogs, online marketing, social media, online branding, relationships, communication strategy

2.

How Social Media Influencers Build a Brand Following by Sharing Secrets

Boston U. School of Management Research Paper No. 2549040
Number of pages: 23 Posted: 14 Jan 2015
Boston University - School of Management, Boston University - Questrom School of Business, Boston University, Questrom School of Business and Boston University
Downloads 87 (127,933)

Abstract:

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social media, blogging, secrets, disclosure