Soyean (Julia) Kim

Boston University - School of Management

PhD Candidate

595 Commonwealth Avenue

Boston, MA 02215

United States

  • Boston University - School of Management

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

How Social Media Influencers Build a Brand Following by Sharing Secrets

Boston U. School of Management Research Paper No. 2549040
Number of pages: 23 Posted: 14 Jan 2015
Soyean (Julia) Kim, Seema Pai, Barbara A. Bickart and Frederic F. Brunel
Boston University - School of Management, Boston University - Questrom School of Business, Boston University, Questrom School of Business and Boston University
Downloads 477 (101,071)

Abstract:

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social media, blogging, secrets, disclosure

2.

Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media

Boston U. School of Management Research Paper No. 2012-13
Number of pages: 41 Posted: 25 Apr 2012 Last Revised: 04 Feb 2015
Soyean (Julia) Kim, Barbara A. Bickart, Frederic F. Brunel and Seema Pai
Boston University - School of Management, Boston University, Questrom School of Business, Boston University and Boston University - Questrom School of Business
Downloads 312 (162,860)

Abstract:

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blogs, online marketing, social media, online branding, relationships, communication strategy