Vanessa Patrick

University of Houston - C.T. Bauer College of Business

Houston, TX 77204-6021

United States

SCHOLARLY PAPERS

55

DOWNLOADS
Rank 9,683

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Top 9,683

in Total Papers Downloads

5,245

SSRN CITATIONS
Rank 15,851

SSRN RANKINGS

Top 15,851

in Total Papers Citations

6

CROSSREF CITATIONS

57

Scholarly Papers (55)

1.

Affective Forecasting and Self-Control: When Anticipating Pride Wins Over Anticipating Shame in a Self-Regulation Context

Journal of Consumer Psychology, Vol. 19, No. 3, 2009
Number of pages: 9 Posted: 01 Jul 2012
Vanessa Patrick, HaeEun Helen Chun and Deborah J. MacInnis
University of Houston - C.T. Bauer College of Business, Cornell University - College of Business, School of Hotel Administration and University of Southern California - Marketing Department
Downloads 2,369 (6,142)

Abstract:

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2.

The Broad Embrace of Luxury: Hedonic Potential as a Driver of Brand Extendibility

Journal of Consumer Psychology, Vol. 19, 2009
Number of pages: 11 Posted: 01 Jul 2012
Henrik Hagtvedt and Vanessa Patrick
Boston College - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 547 (54,633)

Abstract:

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3.

Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products

Journal of Marketing Research, Vol. 45, June 2008
Number of pages: 13 Posted: 24 Feb 2020
Henrik Hagtvedt and Vanessa Patrick
Boston College - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 534 (56,360)
Citation 2

Abstract:

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visual art, luxury, aesthetics, spillover effects, packaging, advertising, product design

4.

Art and the Brand: The Role of Visual Art in Enhancing Brand Extendibility

Journal of Consumer Psychology, Vol. 18, July 2008
Number of pages: 11 Posted: 22 Jan 2020
Henrik Hagtvedt and Vanessa Patrick
Boston College - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 405 (79,035)

Abstract:

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5.

'I Don’t' versus 'I Can’t': When Empowered Refusal Motivates Goal-Directed Behavior

Journal of Consumer Research, Forthcoming
Number of pages: 39 Posted: 21 Jun 2012
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing
Downloads 387 (83,294)
Citation 1

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6.

Influence of Warm versus Cool Temperatures on Consumer Choice: A Resource Depletion Account

Journal of Marketing Research, Forthcoming
Number of pages: 44 Posted: 21 Jun 2012
Amar Cheema and Vanessa Patrick
University of Virginia (UVA), McIntire School of Commerce and University of Houston - C.T. Bauer College of Business
Downloads 198 (167,812)

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Anytime Versus Only: Mindsets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation

Journal of Marketing Research, Vol. 45, August 2008
Number of pages: 40 Posted: 01 Jul 2012
Amar Cheema and Vanessa Patrick
University of Virginia (UVA), McIntire School of Commerce and University of Houston - C.T. Bauer College of Business
Downloads 84 (325,726)
Citation 2

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framing, mindsets, construal level, coupons, rebates

8.

The Perception and Evaluation of Visual Art

Empirical Studies of the Arts, Vol. 26, No. 2, 2008
Number of pages: 22 Posted: 20 Jan 2020
Henrik Hagtvedt, Reidar Hagtvedt and Vanessa Patrick
Boston College - Department of Marketing, University of Alberta - Department of Accounting, Operations & Information Systems and University of Houston - C.T. Bauer College of Business
Downloads 172 (190,323)

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9.

A Spotlight on Affect: The Role of Affect and Affective Forecasting in Self-Regulation and Impulse Control

Journal of Consumer Psychology, Vol. 16, No. 3, 2006
Number of pages: 8 Posted: 01 Jul 2012
Deborah J. MacInnis and Vanessa Patrick
University of Southern California - Marketing Department and University of Houston - C.T. Bauer College of Business
Downloads 141 (224,563)

Abstract:

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10.

Coping with Non-Purchase: Managing the Stress of Inaction Regret

Journal of Consumer Psychology, Vol. 19, No. 3, 2009
Number of pages: 10 Posted: 01 Jul 2012
Vanessa Patrick, Matthew Lancellotti and Gustavo de Mello
University of Houston - C.T. Bauer College of Business, affiliation not provided to SSRN and University of Southern California - Marshall School of Business
Downloads 90 (309,233)

Abstract:

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11.

Psychological Distancing: Why Happiness Helps You See the Big Picture

Journal of Consumer Research, Vol. 35, No. 5, 2009
Number of pages: 11 Posted: 01 Jul 2012
Aparna A. Labroo and Vanessa Patrick
University of Chicago and University of Houston - C.T. Bauer College of Business
Downloads 89 (311,450)

Abstract:

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12.

Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal

Journal of Consumer Research, Vol. 37, No. 4, 2010
Number of pages: 15 Posted: 01 Jul 2012
Alexander Fedorikhin and Vanessa Patrick
Indiana University - Kelley School of Business - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 74 (347,728)

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13.

Consumer Hopefulness: Construct, Relevance to Internet Marketing, Antecedents and Consequences

Int. J. Internet Marketing and Advertising, Vol. 1, No. 2, 2004
Number of pages: 22 Posted: 01 Jul 2012
Deborah J. MacInnis, Gustavo de Mello and Vanessa Patrick
University of Southern California - Marketing Department, University of Southern California - Marshall School of Business and University of Houston - C.T. Bauer College of Business
Downloads 53 (411,750)

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14.

Paying Before Consuming: Examining the Robustness of Consumers' Preference for Prepayment

Journal of Retailing, Vol. 82, No. 3, 2006
Number of pages: 11 Posted: 01 Jul 2012
Vanessa Patrick and C.W. Park
University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business
Downloads 28 (519,213)

Abstract:

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15.

Getting a Second Chance: The Role of Imagery in the Influence of Inaction Regret on Behavioral Intent

Journal of the Academy of Marketing Science, Vol. 37, No. 2, 2009
Number of pages: 10 Posted: 01 Jul 2012
Vanessa Patrick, Matthew Lancellotti and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business, affiliation not provided to SSRN and Boston College - Department of Marketing
Downloads 22 (554,974)

Abstract:

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Regret, Satisfaction, Affect, Imagery, Behavioral intent, Emotions, Decision making, consumption

16.

The Positivity Effect in Perceptions of Services: Seen One, Seen Them All?

Journal of Consumer Research, Vol. 30, No. 1, June 2003
Number of pages: 14 Posted: 01 Jul 2012
Valerie Folkes and Vanessa Patrick
University of Southern California - Marshall School of Business and University of Houston - C.T. Bauer College of Business
Downloads 21 (561,278)

Abstract:

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17.

Turning Art into Mere Illustration: Concretizing Art Renders its Influence Context Dependent

Personality and Social Psychology Bulletin, August 1, 2011, DOI: 10.1177/0146167211415631
Number of pages: 10 Posted: 01 Jul 2012
Henrik Hagtvedt and Vanessa Patrick
Boston College - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 20 (567,585)

Abstract:

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18.

Not as Happy as I Thought I'd Be: Affective Misforecasting and Product Evaluations

Journal of Consumer Research, Vol. 33, No. 4, 2007
Number of pages: 37 Posted: 01 Jul 2012
Vanessa Patrick, Deborah J. MacInnis and C.W. Park
University of Houston - C.T. Bauer College of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 11 (627,753)
Citation 1

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19.

'Art in Advertising' in the Encyclopedia of Creativity

Patrick, Vanessa M. and Henrik Hagtvedt (2010), “Art in Advertising” in the Encyclopedia of Creativity, 2nd Edition, Editors Mark Runco and Steven Pritzker.
Posted: 12 Jun 2020
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing

Abstract:

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20.

'Fine Arts' in the Encyclopedia of Consumer Culture

Hagtvedt, Henrik and Vanessa M. Patrick (2010), “Fine Arts” in the Encyclopedia of Consumer Culture, Editor Dale Southerton, Sage Publications.
Posted: 12 Jun 2020
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing

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21.

Luxury Branding

Patrick, Vanessa M. and Henrik Hagtvedt (2016), “Luxury Branding” in “The Future of Branding,” Editors Rajendra Srivastava and Greg M Thomas. Sage Publications.
Posted: 12 Jun 2020
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing

Abstract:

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22.

Alleviating Survivor Loneliness: The Value of Expressive Gift Systems in Peer-to-Peer Online Patient Survivor Networks', Qualitative Consumer Research

Hollenbeck, Candice and Vanessa M. Patrick (2017), “Alleviating survivor loneliness: The value of expressive gift systems in peer-to-peer online patient survivor networks,” in Russell W. Belk (ed.) Qualitative Consumer Research (Review of Marketing Research, Volume 14) Emerald Publishing Limited, pp
Posted: 12 Jun 2020
Vanessa Patrick and Candice Hollenbeck
University of Houston - C.T. Bauer College of Business and University of Georgia

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Gift Systems, Aggregate Self, Selfless Giving, Peer-to-Peer Networks, Cancer, Loneliness

23.

C.W. Park: A Pioneer in the Study of Branding

Editorial “C.W. Park: A Pioneer in the Study of Branding,” in Legends in Consumer Behavior: Professor C.W. Park, Editor Vanessa M. Patrick (Vol. 5), Thousand Oaks, CA: Sage Publications, 2017.
Posted: 12 Jun 2020
Vanessa Patrick
University of Houston - C.T. Bauer College of Business

Abstract:

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24.

Winning Over the Hearts and Minds of India’s Luxury Consumer: Unique Challenges for Luxury Brand Strategy in India

Patrick, Vanessa M. and Ngoc (Rita) To (2017), “Winning over the hearts and minds of India’s luxury consumer: Unique challenges for luxury brand strategy in India” in “Indian Consumer Perspectives”, Editors Durairaj Maheswaran (Mahesh) and Thomas Puliyel. Oxford University Press.
Posted: 12 Jun 2020
Vanessa Patrick and Ngoc (Rita) To
University of Houston - C.T. Bauer College of Business and affiliation not provided to SSRN

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25.

Building and Growing Luxury Brands: Strategies for Pursuing Growth while Maintaining Brand Coherence

Patrick, Vanessa M. and Alokparna (Sonia) Monga (2018), “Building and Growing Luxury Brands: Strategies for Pursuing Growth while Maintaining Brand Coherence” forthcoming in “Research Handbook on Luxury Branding,” Editors: Felicitas Morhart, Sandor Czellar & Keith Wilcox, Edward Elgar Publishing.
Posted: 12 Jun 2020
Vanessa Patrick and Alokparna Monga
University of Houston - C.T. Bauer College of Business and University of South Carolina - Department of Marketing

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26.

Uncovering the Potential of Aesthetics and Design to Transform Everyday Life

Patrick, Vanessa M., Laura A. Peracchio and Claudia Townsend (2019), “Uncovering the Potential of Aesthetics and Design to Transform Everyday Life,” Journal of the Association of Consumer Research, 4(4), 306-312.
Posted: 12 Jun 2020
Vanessa Patrick, Claudia Townsend and Laura Peracchio
University of Houston - C.T. Bauer College of Business, University of Miami and University of Wisconsin - Milwaukee - Marketing

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27.

Consumers’ Perceptions of Blame in the Firestone Tire Recall

Folkes, Valerie S. and Vanessa M. Patrick (2001), “Consumers’ Perceptions of Blame in the Firestone Tire Recall” in Marketing and Public Policy Conference Proceedings: Broadening the Scope of Marketing and Public Policy, Vol. 11, ed. Ronald Paul Hill and Charles R. Taylor, American Marketing Associa
Posted: 12 Jun 2020
Vanessa Patrick and Valerie Folkes
University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business

Abstract:

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28.

Approaching What We Hope For and Avoiding What We Fear: The Role of Possible Selves in Consumer Behavior

Patrick, Vanessa M., Deborah J. MacInnis and Valerie S. Folkes (2002), “Approaching What We Hope For and Avoiding What We Fear: The Role of Possible Selves in Consumer Behavior,” in Advances in Consumer Research, Vol. 29, ed. Susan M. Broniarczyk and Kent Nakamoto, Valdosta, GA: Association for Cons
Posted: 12 Jun 2020
Vanessa Patrick, Valerie Folkes and Deborah J. MacInnis
University of Houston - C.T. Bauer College of Business, University of Southern California - Marshall School of Business and University of Southern California - Marketing Department

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29.

Whodunnit? Attributing Blame in the Firestone Tire Recall

Patrick, Vanessa M. and Valerie S. Folkes (2002), “Whodunnit? Attributing Blame in the Firestone Tire Recall,” in AMA Summer Educators' Conference Proceedings: Toward Tomorrow: Domestic, Global, Virtual Marketing, Vol. 13, ed. Jack Lindgren and Bill Kehoe, American Marketing Association, 8-13.
Posted: 12 Jun 2020
Vanessa Patrick and Valerie Folkes
University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business

Abstract:

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30.

Coping With It: Regretting Action vs. Inaction in the Consumer Context

Patrick, Vanessa M., Matthew Lancellotti and Gustavo de Mello (2003), “Coping With It: Regretting Action vs. Inaction in the Consumer Context” in Advances in Consumer Research, ed. Dennis Rook and Punam Anand Keller, Valdosta, GA: Association for Consumer Research.
Posted: 12 Jun 2020
Vanessa Patrick, Matthew Lancellotti and Gustavo De Mello
University of Houston - C.T. Bauer College of Business, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

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31.

Looking through the Crystal Ball: The Role of Affective Forecasting and Misforecasting in Consumer Behavior

MacInnis Deborah J. Vanessa M. Patrick, and C. Whan Park (2005), “Looking through the Crystal Ball: The Role of Affective Forecasting and Misforecasting in Consumer Behavior,” Review of Marketing Research, Volume 2, 43-79.
Posted: 12 Jun 2020
Vanessa Patrick and Deborah J. MacInnis
University of Houston - C.T. Bauer College of Business and University of Southern California - Marketing Department

Abstract:

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Consumer Behavior, Misforecasting, Forecasting

32.

Why Feelings Stray: Affective Misforecasting Drivers of Consumer Satisfaction

Patrick, Vanessa M. and Deborah J. MacInnis (2006), “Why Feelings Stray: Affective Misforecasting Drivers of Consumer Satisfaction” in Advances in Consumer Research, eds. Cornelia Pechmann and Linda Price, Valdosta, GA: Association for Consumer Research.
Posted: 12 Jun 2020
Vanessa Patrick and Deborah J. MacInnis
University of Houston - C.T. Bauer College of Business and University of Southern California - Marketing Department

Abstract:

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33.

Making Prudent versus Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control

Chun, Hae Eun, Vanessa M. Patrick and Deborah J. MacInnis (2007), “Making Prudent versus Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control” in Advances in Consumer Research, Valdosta, GA: Association for Consumer Research.
Posted: 12 Jun 2020
Vanessa Patrick, HaeEun Helen Chun and Deborah J. MacInnis
University of Houston - C.T. Bauer College of Business, Cornell University - College of Business, School of Hotel Administration and University of Southern California - Marketing Department

Abstract:

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34.

'Luxury Branding,' in the Handbook of Brand Relationships

Patrick, Vanessa M. and Henrik Hagtvedt (2009), “Luxury Branding,” in the Handbook of Brand Relationships, Editors: Joseph Priester, Deborah J. MacInnis and C. Whan Park.
Posted: 12 Jun 2020
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing

Abstract:

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35.

Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design

Hagtvedt, Henrik and Vanessa M. Patrick (2014), “Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design,” Psychology and Marketing, 31(7), 518-525.
Posted: 11 Jun 2020
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing

Abstract:

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36.

Simple Pleasures, Small Annoyances, and Goal Progress in Daily Life

Mead, Nicole L., Vanessa M. Patrick, Manissa Gunadi and Wilhelm Hoffmann (2016), “Simple Pleasures, Small Annoyances, and Goal Progress in Daily Life, Journal of the Association of Consumer Research, 1(4), 527-39.
Posted: 10 Jun 2020
University of Houston - C.T. Bauer College of Business, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

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37.

The Allure of the Hidden: How Product Unveiling Confers Value

Patrick, Vanessa M., Yashar Atefi and Henrik Hagtvedt (2017), “The Allure of the Hidden: How Product Unveiling confers Value,” International Journal of Research in Marketing, 34(2), 430-41.
Posted: 10 Jun 2020
Vanessa Patrick, Yashar Atefi and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business, Louisiana State University and Boston College - Department of Marketing

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Everyday Aesthetics, Design, Product, Packaging, Pristine Beliefs, Contamination

38.

Taking a Shine to It: How the Preference for Glossy Stems From an Innate Need for Water

Meert Katrien, Mario Pandelaere and Vanessa M. Patrick (2014), “Taking a Shine to It: How the Preference for Glossy stems from an innate need for water,” Journal of Consumer Psychology, 24(2), 195-206.
Posted: 10 Jun 2020
Vanessa Patrick, Katrien Meert and Mario Pandelaere
University of Houston - C.T. Bauer College of Business, Ghent University and Ghent University

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Esthetics, Preference, Glossy, Evolutionary psychology, Innate

39.

Getting Consumers to Recycle NOW! Positive Effects of Cuteness in Prosocial Behavior

Wang, Tingting, Anirban Mukhopadhyay and Vanessa M. Patrick (2017), “Getting Consumers to Recycle NOW!: Positive Effects of Cuteness in Prosocial Behavior,” Journal of Public Policy and Marketing, 36(2), 269-283.
Posted: 10 Jun 2020
Vanessa Patrick, Tingting Wang and Anirban Mukhopadhyay
University of Houston - C.T. Bauer College of Business, Sun Yat-Sen University (SYSU) and Hong Kong University of Science & Technology (HKUST)

Abstract:

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Kindchenschema Cuteness, Aesthetics, Sustainability, Prosocial Behavior, Motivation

40.

Call Me Rollie! The Role of Brand Nicknames in Shaping Consumer-Brand Relationships

Zhang, Zhe and Vanessa M. Patrick (2018), “Call me Rollie! The Role of Brand Nicknames in shaping Consumer-Brand Relationships,” Journal of the Association of Consumer Research, 3(2), 147-162.
Posted: 10 Jun 2020
Vanessa Patrick and Zhe Zhang
University of Houston - C.T. Bauer College of Business and University of Houston

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41.

Mastering Survivorship: How Brands Facilitate the Transformation to Heroic Survivor

Hollenbeck, Candice and Vanessa M. Patrick (2016), “Mastering Survivorship: How Brands Facilitate the Transformation to Heroic Survivor,” Journal of Business Research, 61(1), 73-82.
Posted: 10 Jun 2020
Vanessa Patrick and Candice Hollenbeck
University of Houston - C.T. Bauer College of Business and University of Georgia

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Cancer, Self-transformation, Identity, Brands, Self-expression, Gender

42.

Crossing the Chasm: Leadership Nudges to Help Transition from Strategy Formulation to Strategy Implementation

Tawse, Alex, Vanessa M. Patrick and Dusya Vera (2019), “Crossing the Chasm: Leadership nudges to help transition from strategy formulation to strategy implementation,” Business Horizons, 62(2) 249-57.
Posted: 10 Jun 2020
Vanessa Patrick, Alex Tawse and Dusya Vera
University of Houston - C.T. Bauer College of Business, Georgia State University, J. Mack Robinson College of Business, Students and University of Houston

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Strategy Formulation, Strategy Implementation, Managerial Levers, Nudges, Self-Regulation

43.

From Oldie to Goldie: Humanizing Old Produce Enhances its Appeal

Koo, Mingkyung, Hyewon Oh and Vanessa M. Patrick (2019), “From Oldie to Goldie: Humanizing Old Produce Enhances its Appeal,” Journal of the Association of Consumer Research, 4(4), 337-351.
Posted: 10 Jun 2020
Vanessa Patrick, Minkyung Koo and Hyewon Oh
University of Houston - C.T. Bauer College of Business, University of Illinois at Urbana-Champaign and University of Illinois at Urbana-Champaign

Abstract:

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44.

The Power of the Pen: Handwritten Fonts Promote Haptic Engagement

Izadi Anoosha and Vanessa M. Patrick (2020), “The Power of the Pen: Handwritten Fonts Promote Haptic Engagement,” forthcoming in Psychology and Marketing.
Posted: 10 Jun 2020
Vanessa Patrick and Anoosha Izadi
University of Houston - C.T. Bauer College of Business and University of Massachusetts Dartmouth

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Fonts, Handwriting, Haptic Engagement, Packaging, Product Choice, Product Evaluation, Retailing

45.

Juggling Work and Home Selves: Low Identity Integration Feels Less Authentic and Increases Unethicality

Mahdi, E., Kouchaki, M., & Patrick, V. M. (2019), “Juggling Work and Home Selves: Low Identity Integration Feels Less Authentic and Increases Unethicality,” forthcoming in Organizational Behavior and Human Decision Processes.
Posted: 10 Jun 2020
Vanessa Patrick, Maryam Kouchaki and Mahdi Ebrahimi
University of Houston - C.T. Bauer College of Business, Northwestern Kellogg School of Management and California State University, Fullerton

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Identity Integration, Authenticity, Ethical Behavior, Self

46.

Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale?

Hagtvedt, Henrik and Vanessa M. Patrick (2016), “Gilt versus Guilt: Should Luxury and Charity Partner at the Point of Sale?,” Journal of Retailing, 92(1), 56-64.
Posted: 10 Jun 2020
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing

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Luxury, Charity, Guilt, Cause-related marketing, Retailing, Upselling

47.

Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice

Huan, C., Pang, J., Koo, M., & Patrick, V. M. (2020), “Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice,” forthcoming in the Journal of Retailing.
Posted: 10 Jun 2020
Huan Chen, Jun Pang and Vanessa Patrick
affiliation not provided to SSRN, Renmin University of China - School of Business and University of Houston - C.T. Bauer College of Business

Abstract:

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Brand Categorization, Brand Status, Package Shape, Lay Theory, Visual Branding

48.

The Way the Wind Blows: Direction of Airflow Energizes Consumers and Fuels Creative Engagement

Izadi, A., Rudd, M., & Patrick, V. M. (2019). The Way the Wind Blows: Direction of Airflow Energizes Consumers and Fuels Creative Engagement. Journal of Retailing, 95(4), 143-157.
Posted: 10 Jun 2020
Anoosha Izadi, Melanie Rudd and Vanessa Patrick
University of Massachusetts Dartmouth, University of Houston - C.T. Bauer College of Business and University of Houston - C.T. Bauer College of Business

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Airflow, Creativity, Energetic Activation, In-Store Marketing, Technology

49.

The taming of desire: Unspecific postponement reduces desire for and consumption of postponed temptations

Mead, Nicole L. and Vanessa M. Patrick (2016), “The taming of desire: Unspecific postponement reduces desire for and consumption of postponed temptations,” Journal of Personality and Social Psychology, 110(1), 20-35.
Posted: 10 Jun 2020
Vanessa Patrick and Nicole  Mead
University of Houston - C.T. Bauer College of Business and affiliation not provided to SSRN

Abstract:

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50.

Everyday Consumer Aesthetics

Patrick, Vanessa M. (2016), “Everyday Consumer Aesthetics,” Current Opinion in Psychology, 10, 60-64.
Posted: 10 Jun 2020
Vanessa Patrick
University of Houston - C.T. Bauer College of Business

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51.

Collaborative Art: A Transformational Force within Communities

JACR, volume 4, number 4. Published online September 9, 2019
Posted: 15 Apr 2020 Last Revised: 18 May 2020
affiliation not provided to SSRN, affiliation not provided to SSRN, University of Virginia - Darden School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, University of Houston - C.T. Bauer College of Business, University of Wisconsin - Milwaukee - Marketing, affiliation not provided to SSRN, University of Oregon - Department of Marketing, affiliation not provided to SSRN and University of Miami

Abstract:

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Collaborative Art,art, aesthetics, community, consumer research

52.

The Perception and Evaluation of Visual Art

Empirical Studies of the Arts, Vol. 26, No. 2, 2008 , University of Alberta School of Business Research Paper No. 2013-172
Posted: 21 Jan 2020
Henrik Hagtvedt, Reidar Hagtvedt and Vanessa Patrick
Boston College - Department of Marketing, University of Alberta - Department of Accounting, Operations & Information Systems and University of Houston - C.T. Bauer College of Business

Abstract:

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53.

The Marketers' Prismatic Palette: A Review of Color Research and Future Directions

Posted: 01 Jul 2012
Lauren Labrecque and Vanessa Patrick
Loyola University of Chicago and University of Houston - C.T. Bauer College of Business

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54.

Can a Successful Brand Extension Dilute a Luxury Brand?: How Managing the 'Dream' Matters

Posted: 01 Jul 2012
Vanessa Patrick and Sonja Prokopec
University of Houston - C.T. Bauer College of Business and affiliation not provided to SSRN

Abstract:

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55.

How to Say 'No': Conviction and Identity Attributions in Persuasive Refusal

International Journal of Research in Marketing, Forthcoming
Posted: 21 Jun 2012
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing

Abstract:

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Other Papers (2)

Total Downloads: 86
1.

'Curating' the JCP Special Issue on Aesthetics in Consumer Psychology: An Introduction to the Special Issue

Journal of Consumer Psychology, Vol. 20, pp. 393-397, 2010
Number of pages: 5 Posted: 01 Jul 2012
Vanessa Patrick and Laura Peracchio
University of Houston - C.T. Bauer College of Business and University of Wisconsin - Milwaukee - Marketing
Downloads 59

Abstract:

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2.

Aesthetic Incongruity Resolution

Journal of Marketing Research, Vol. 48, No. 2
Number of pages: 11 Posted: 05 Jul 2012
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing
Downloads 27

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