Anat Toder-Alon

Peres Academic Center

P.O.Box 328

Rehovot, 76120

Israel

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Scholarly Papers (1)

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Online Word-of-Moms as Communal Social Acts: Producing Motherhood Culture via Collective and Collaborative Word-of-Mouth Conversations

Boston U. School of Management Research Paper No. 2012-19
Number of pages: 43 Posted: 27 Jun 2012 Last Revised: 17 Dec 2013
Anat Toder-Alon and Frederic F. Brunel
Peres Academic Center and Boston University
Downloads 75 (228,981)

Abstract:

word-of mouth, online communities, consumer activity, motherhood, rhetorical practices