Anat Toder Alon

Peres Academic Center

P.O.Box 328

Rehovot, 76120

Israel

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Scholarly Papers (1)

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Word-­of-­Mouth Rhetorics in Social Media Talk

Boston U. School of Management Research Paper No. 2012-17
Number of pages: 38 Posted: 07 May 2012 Last Revised: 08 Jan 2013
Anat Toder Alon, Frederic F. Brunel and Susan Fournier
Peres Academic Center, Boston University and Boston University
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Abstract:

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Electronic Word-of-Mouth (eWOM), Word-of-Mouth (WOM), Rhetorical Methods, Social Media, Online Forum, Community