Bram Foubert

Maastricht University

Assistant Professor of Marketing

P.O. Box 616

Maastricht, Limburg 6200MD

Netherlands

SCHOLARLY PAPERS

2

DOWNLOADS

600

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

Usage Rates, Facebook Likes, and Online Piracy: Using Big Data to Manage Entertainment Products

Number of pages: 41 Posted: 19 Dec 2013 Last Revised: 19 Jun 2014
Hannes Datta, Bram Foubert and Dominik Papies
Tilburg University, Maastricht University and University of Tuebingen - Faculty of Economics and Social Sciences
Downloads 429 (100,566)
Citation 1

Abstract:

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Usage rates, Facebook Likes, online piracy, big data, consumer engagement, entertainment goods, econometrics

2.

Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

Number of pages: 48 Posted: 28 Jan 2014
Maastricht University, IAL-Campus, KU Leuven @ Antwerp, University of Hamburg - Institute for Marketing and Media and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Downloads 171 (253,434)
Citation 1

Abstract:

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Sales Promotion, Premiums, Price Cuts, Retailing, Purchase Decisions