Vinay Kumar

Thakur Institute of Management Studies & Research, Mumbai

Shyamnarayan Thakur Marg, Thakur Village,

Kandivali (East),

Mumbai , Maharashtra 400 101.

India

http://https://timsrmumbai.in/

SCHOLARLY PAPERS

19

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CITATIONS
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SSRN RANKINGS

Top 43,825

in Total Papers Citations

7

Scholarly Papers (19)

1.

A Study of Factors Affecting Online Buying Behavior: A Conceptual Model

Number of pages: 11 Posted: 09 Nov 2013
Vinay Kumar and Ujwala Dange
Thakur Institute of Management Studies & Research, Mumbai and Priyadarshini Engineering College - Department of Management
Downloads 6,115 (1,027)

Abstract:

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Consumer behaviour, Factors affecting online consumer behavior, E-Marketing, E-commerce, Online, Internet, Literature review, framework for online consumer behavior, intention, motives, consumer characteristics.

2.

To Create a Positive Brand Image Through Corporate Social Responsibility

Number of pages: 10 Posted: 16 Jul 2014
Kajal Maheshwari and Vinay Kumar
S. B. Patil Institute of Management and Thakur Institute of Management Studies & Research, Mumbai
Downloads 1,769 (8,743)
Citation 1

Abstract:

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3.

A Study of the Attitude Towards Online Shopping: A Conceptual Model Regarding Intention Formation, the Role of Perceived Risks.

Number of pages: 10 Posted: 09 Nov 2013
Vinay Kumar and Sumit Mishra
Thakur Institute of Management Studies & Research, Mumbai and ICICI Bank
Downloads 1,381 (13,044)
Citation 1

Abstract:

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Online shopping, shopping skepticism, Attitude, Risk Perception

4.

A Study on Perceived Risk in Online Consumer Behaviour of Youth: An Indian Perspective.

Number of pages: 8 Posted: 09 Nov 2013
Vinay Kumar
Thakur Institute of Management Studies & Research, Mumbai
Downloads 663 (37,877)
Citation 2

Abstract:

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Internet, shopping, perceived risk, youth

5.

Rural Marketing in India – Challenges and Opportunities

Number of pages: 5 Posted: 11 Nov 2013
Sumit Mishra and Vinay Kumar
ICICI Bank and Thakur Institute of Management Studies & Research, Mumbai
Downloads 556 (47,873)
Citation 1

Abstract:

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base of the pyramid, changing scenario, Indian rural markets, cultural diversity, rural marketing mix, sales strategies, promotion mix

6.

Women Online Shopping: A Critical Review of Literature

Number of pages: 9 Posted: 17 Jul 2014
Vinay Kumar and Rohit Singh
Thakur Institute of Management Studies & Research, Mumbai and Indiacom Limited
Downloads 530 (50,719)

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Internet, Technology, Women behaviour, Women online shopping

7.

A Study on Trust in Online Shopping in Pune: A Comparative Study between Male and Female Shoppers

Number of pages: 7 Posted: 18 Feb 2016
Vinay Kumar, Prerna Anand and Devendra Mutha
Thakur Institute of Management Studies & Research, Mumbai, S. B. Patil Institute of Management, Students and S. B. Patil Institute of Management, Students
Downloads 481 (57,367)
Citation 1

Abstract:

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trust, online shopping, Pune, male shoppers, female shoppers

8.

A Study on Perceived Risk in Online Shopping of Youth in Pune: A Factor Analysis

Number of pages: 9 Posted: 03 Nov 2014
Vinay Kumar and Ujwala Dange
Thakur Institute of Management Studies & Research, Mumbai and Rashtrasant Tukdoji Maharaj Nagpur University
Downloads 352 (83,306)
Citation 4

Abstract:

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Online shopping, Buying Behaviour. Perceived Risk, Youth, Pune

9.

E-Retailing in India - A Study of Consumers’ Internet Usage Pattern, their Profile and their Shopping Pattern.

Number of pages: 9 Posted: 03 Nov 2014
Vinay Kumar and Ujwala Dange
Thakur Institute of Management Studies & Research, Mumbai and Rashtrasant Tukdoji Maharaj Nagpur University
Downloads 286 (104,779)

Abstract:

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e-retailing, e-commerce, Indian consumers

10.

A Study on Perceived Risk & Trust in Online Shopping a Comparative Study Among Various Demographic Groups

Number of pages: 18 Posted: 11 Aug 2016
Vinay Kumar and Anurag Asawa
Thakur Institute of Management Studies & Research, Mumbai and Gokhale Institute of Politics and Economics
Downloads 215 (139,997)

Abstract:

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perceived risks, trust online shopping, Pune, online shoppers

11.

A Study on Trust in Online Shopping of Youth in Pune City: A Factor Analysis

Number of pages: 6 Posted: 09 Jan 2015
Vinay Kumar and Ujwala Dange
Thakur Institute of Management Studies & Research, Mumbai and Rashtrasant Tukdoji Maharaj Nagpur University
Downloads 180 (165,004)
Citation 2

Abstract:

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Online shopping, Buying Behaviour. Trust, Youth, Pune

12.

Online Buying Behavior of Youth in Pune & Nagpur City: An Empirical Study

Number of pages: 11 Posted: 22 Sep 2015
Vinay Kumar
Thakur Institute of Management Studies & Research, Mumbai
Downloads 95 (270,578)

Abstract:

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online buying behavior, youth, Nagpur, Pune

13.

Ethical Advertisement in Food Sector Through Television Impact on Children

Number of pages: 11 Posted: 11 Nov 2013
Kajal Maheshwari and Vinay Kumar
S. B. Patil Institute of Management and Thakur Institute of Management Studies & Research, Mumbai
Downloads 91 (278,164)

Abstract:

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Advertisement, Television, Children

14.

A Study on Perceived Risks of Indian Youth in Online Shopping

Number of pages: 15 Posted: 25 Jan 2016 Last Revised: 27 Jan 2016
Vinay Kumar
Thakur Institute of Management Studies & Research, Mumbai
Downloads 69 (327,546)

Abstract:

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15.

E-Learning: A Study of Action Learning Applied Online

Number of pages: 11 Posted: 09 Nov 2013
Vinay Kumar and Sumit Mishra
Thakur Institute of Management Studies & Research, Mumbai and ICICI Bank
Downloads 60 (351,994)

Abstract:

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Web-based instruction, action learning, management learning

16.

Study on Trust & Perceived Risk Regarding Online Shopping in Pune: A Factor Analysis

Number of pages: 19 Posted: 09 Oct 2017
Vinay Kumar
Thakur Institute of Management Studies & Research, Mumbai
Downloads 45 (400,381)

Abstract:

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perceived risk, trust, Pune, SPSS, factor analysis.

17.

Growth of Organized Retail: An Opportunity for Rural Sector

Number of pages: 10 Posted: 11 Nov 2013
Vinay Kumar and Kajal Maheshwari
Thakur Institute of Management Studies & Research, Mumbai and S. B. Patil Institute of Management
Downloads 40 (418,779)

Abstract:

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Organized Retail, Rural

18.

Perceived Risk & Trust in Online Shopping Among Youth in Nagpur and Pune Cities

Number of pages: 19 Posted: 09 Oct 2017
Vinay Kumar
Thakur Institute of Management Studies & Research, Mumbai
Downloads 22 (503,271)

Abstract:

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19.

A Study on the Relationships between Pay Preference of Various Demographic Groups and Trust in Online Shopping in Pune

Number of pages: 20 Posted: 09 Oct 2017
Vinay Kumar
Thakur Institute of Management Studies & Research, Mumbai
Downloads 18 (526,342)

Abstract:

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trust, online shopping, Pune, online shoppers, Familiarity, Competency.