Dr. Vinay Kumar

Chandigarh University

Associate Professor

Business Analytics

Mohali , PA Punjab 140301

India

http://https://www.cuchd.in/

SCHOLARLY PAPERS

25

DOWNLOADS
Rank 2,557

SSRN RANKINGS

Top 2,557

in Total Papers Downloads

14,745

SSRN CITATIONS

2

CROSSREF CITATIONS

3

Scholarly Papers (25)

1.

A Study of Factors Affecting Online Buying Behavior: A Conceptual Model

Number of pages: 11 Posted: 09 Nov 2013
Dr. Vinay Kumar and Ujwala Dange
Chandigarh University and Priyadarshini Engineering College - Department of Management
Downloads 6,791 (1,003)
Citation 2

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Consumer behaviour, Factors affecting online consumer behavior, E-Marketing, E-commerce, Online, Internet, Literature review, framework for online consumer behavior, intention, motives, consumer characteristics.

2.

To Create a Positive Brand Image Through Corporate Social Responsibility

Number of pages: 10 Posted: 16 Jul 2014
Kajal Maheshwari and Dr. Vinay Kumar
S. B. Patil Institute of Management and Chandigarh University
Downloads 2,420 (5,916)
Citation 1

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3.

A Study of the Attitude Towards Online Shopping: A Conceptual Model Regarding Intention Formation, the Role of Perceived Risks.

Number of pages: 10 Posted: 09 Nov 2013
Dr. Vinay Kumar and Sumit Mishra
Chandigarh University and N. P. University
Downloads 1,439 (13,906)
Citation 1

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Online shopping, shopping skepticism, Attitude, Risk Perception

4.

A Study on Perceived Risk in Online Consumer Behaviour of Youth: An Indian Perspective.

Number of pages: 8 Posted: 09 Nov 2013
Dr. Vinay Kumar
Chandigarh University
Downloads 703 (39,360)
Citation 2

Abstract:

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Internet, shopping, perceived risk, youth

5.

Rural Marketing in India – Challenges and Opportunities

Number of pages: 5 Posted: 11 Nov 2013
Sumit Mishra and Dr. Vinay Kumar
N. P. University and Chandigarh University
Downloads 639 (44,750)

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base of the pyramid, changing scenario, Indian rural markets, cultural diversity, rural marketing mix, sales strategies, promotion mix

6.

Women Online Shopping: A Critical Review of Literature

Number of pages: 9 Posted: 17 Jul 2014
Dr. Vinay Kumar and Rohit Singh
Chandigarh University and Indiacom Limited
Downloads 567 (52,236)

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Internet, Technology, Women behaviour, Women online shopping

7.

A Study on Trust in Online Shopping in Pune: A Comparative Study between Male and Female Shoppers

Number of pages: 7 Posted: 18 Feb 2016
Dr. Vinay Kumar, Prerna Anand and Devendra Mutha
Chandigarh University, S. B. Patil Institute of Management, Students and S. B. Patil Institute of Management, Students
Downloads 510 (59,700)
Citation 2

Abstract:

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trust, online shopping, Pune, male shoppers, female shoppers

8.

A Study on Perceived Risk in Online Shopping of Youth in Pune: A Factor Analysis

Number of pages: 9 Posted: 03 Nov 2014
Dr. Vinay Kumar and Ujwala Dange
Chandigarh University and Rashtrasant Tukdoji Maharaj Nagpur University
Downloads 403 (79,500)
Citation 3

Abstract:

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Online shopping, Buying Behaviour. Perceived Risk, Youth, Pune

9.

E-Retailing in India - A Study of Consumers’ Internet Usage Pattern, their Profile and their Shopping Pattern.

Number of pages: 9 Posted: 03 Nov 2014
Dr. Vinay Kumar and Ujwala Dange
Chandigarh University and Rashtrasant Tukdoji Maharaj Nagpur University
Downloads 295 (112,892)

Abstract:

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e-retailing, e-commerce, Indian consumers

10.

A Study on Perceived Risk & Trust in Online Shopping a Comparative Study Among Various Demographic Groups

Number of pages: 18 Posted: 11 Aug 2016
Dr. Vinay Kumar and Anurag Asawa
Chandigarh University and Gokhale Institute of Politics and Economics
Downloads 227 (147,608)

Abstract:

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perceived risks, trust online shopping, Pune, online shoppers

11.

A Study on Trust in Online Shopping of Youth in Pune City: A Factor Analysis

Number of pages: 6 Posted: 09 Jan 2015
Dr. Vinay Kumar and Ujwala Dange
Chandigarh University and Rashtrasant Tukdoji Maharaj Nagpur University
Downloads 189 (175,058)

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Online shopping, Buying Behaviour. Trust, Youth, Pune

12.

Online Buying Behavior of Youth in Pune & Nagpur City: An Empirical Study

Number of pages: 11 Posted: 22 Sep 2015
Dr. Vinay Kumar
Chandigarh University
Downloads 114 (263,967)

Abstract:

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online buying behavior, youth, Nagpur, Pune

13.

Ethical Advertisement in Food Sector Through Television Impact on Children

Number of pages: 11 Posted: 11 Nov 2013
Kajal Maheshwari and Dr. Vinay Kumar
S. B. Patil Institute of Management and Chandigarh University
Downloads 96 (296,874)

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Advertisement, Television, Children

14.

Study on Trust & Perceived Risk Regarding Online Shopping in Pune: A Factor Analysis

Number of pages: 19 Posted: 09 Oct 2017
Dr. Vinay Kumar
Chandigarh University
Downloads 89 (311,450)

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perceived risk, trust, Pune, SPSS, factor analysis.

15.

A Study on Perceived Risks of Indian Youth in Online Shopping

Number of pages: 15 Posted: 25 Jan 2016 Last Revised: 27 Jan 2016
Dr. Vinay Kumar
Chandigarh University
Downloads 75 (345,127)

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16.

E-Learning: A Study of Action Learning Applied Online

Number of pages: 11 Posted: 09 Nov 2013
Dr. Vinay Kumar and Sumit Mishra
Chandigarh University and N. P. University
Downloads 60 (388,226)

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Web-based instruction, action learning, management learning

17.

Growth of Organized Retail: An Opportunity for Rural Sector

Number of pages: 10 Posted: 11 Nov 2013
Dr. Vinay Kumar and Kajal Maheshwari
Chandigarh University and S. B. Patil Institute of Management
Downloads 43 (449,220)

Abstract:

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Organized Retail, Rural

18.

Perceived Risk & Trust in Online Shopping Among Youth in Nagpur and Pune Cities

Number of pages: 19 Posted: 09 Oct 2017
Dr. Vinay Kumar
Chandigarh University
Downloads 25 (536,526)

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19.
Downloads 21 (561,278)

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trust, online shopping, Pune, online shoppers, Familiarity, Competency.

20.

Realising the Transformation of Customer Purchase Behaviour: Assessment of Impact of Social Media on Purchasing Behavior of Consumers in India

TEST Engineering and Management, January-February 2020 ISSN: 0193-4120 Page No. 12990 - 12998
Number of pages: 9 Posted: 07 May 2020
Dr. Vinay Kumar
Chandigarh University
Downloads 11 (627,753)

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ConsumerAttitude, Subjective Norms, Behavior, Consumer purchase intention, online shopping behaviour, OnlineMarketing, Network Marketing, Social Media

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E-commerce; Online Purchasing Intentions; Buying Behaviour; Structural Equations Modelling; Regression Analysis; Confirmatory Factor Analysis

22.

Diffusion of Strategic Practices in HRM and their Impact Over Productivity of Small Firms

International Journal of Recent Technology and Engineering (IJRTE), ISSN: 2277-3878, Volume-8 Issue-2S10, September 2019
Number of pages: 8 Posted: 07 May 2020
Dr. Vinay Kumar
Chandigarh University
Downloads 5 (670,713)

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SHRM, HR Practice, productivity, human factor, HRIS, PLS-SEM

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24.

Consumer Perception Towards Social Media Usage by Using Multidimensional Scaling

Number of pages: 11 Posted: 18 May 2020
Dr. Vinay Kumar
Chandigarh University
Downloads 4 (678,244)

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25.

A Study Based on Chain Ratio-Type and Chain Ratio-Ratio-Type Exponential Estimator for Estimating the Population Mean in Systematic Sampling

Int. J. Agricult. Stat. Sci. Vol. 15, No. 2, 2019
Number of pages: 10 Posted: 07 May 2020
Surya K. Pal and Dr. Vinay Kumar
Chandigarh University and Chandigarh University
Downloads 4 (678,244)

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Study and auxiliary variables, Chain ratio-type and Chain ratio-ratio type exponential estimators, Systematic sampling, First degree approximation (FDA)