V. Kumar

Georgia State University - Department of Marketing

United States

SCHOLARLY PAPERS

2

DOWNLOADS

112

SSRN CITATIONS
Rank 41,481

SSRN RANKINGS

Top 41,481

in Total Papers Citations

4

CROSSREF CITATIONS

12

Scholarly Papers (2)

1.

Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment

Management Science, Forthcoming
Number of pages: 44 Posted: 31 May 2012
Joseph Pancras, S. Sriram and V. Kumar
University of Connecticut - Department of Marketing, The Stephen M. Ross School of Business at the University of Michigan and Georgia State University - Department of Marketing
Downloads 105 (285,315)
Citation 4

Abstract:

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Retail expansion, location endogeneity, cannibalization

2.

Analyzing Client Profitability Across Diffusion Segments for a Continuous Innovation

Sood Ashish and V. Kumar (2017), “Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation,” Journal of Marketing Research, December 2017, Vol. 54, No. 6, pp. 932-951.
Number of pages: 51 Posted: 27 Apr 2020
Ashish Sood and V. Kumar
University of California Riverside and Georgia State University - Department of Marketing
Downloads 7 (668,599)

Abstract:

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profitability, new product adoption, successive generation, countries, diffusion of innovation