V. Kumar

Georgia State University - Department of Marketing

United States

SCHOLARLY PAPERS

2

DOWNLOADS

130

SSRN CITATIONS
Rank 39,192

SSRN RANKINGS

Top 39,192

in Total Papers Citations

7

CROSSREF CITATIONS

12

Scholarly Papers (2)

1.

Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment

Management Science, Forthcoming
Number of pages: 44 Posted: 31 May 2012
Joseph Pancras, S. Sriram and V. Kumar
University of Connecticut - Department of Marketing, The Stephen M. Ross School of Business at the University of Michigan and Georgia State University - Department of Marketing
Downloads 114 (324,523)
Citation 7

Abstract:

Loading...

Retail expansion, location endogeneity, cannibalization

2.

Analyzing Client Profitability Across Diffusion Segments for a Continuous Innovation

Sood Ashish and V. Kumar (2017), “Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation,” Journal of Marketing Research, December 2017, Vol. 54, No. 6, pp. 932-951.
Number of pages: 51 Posted: 27 Apr 2020
Ashish Sood and V. Kumar
University of California Riverside and Georgia State University - Department of Marketing
Downloads 16 (715,662)

Abstract:

Loading...

profitability, new product adoption, successive generation, countries, diffusion of innovation