V. Kumar

Georgia State University - Department of Marketing

United States

  • Georgia State University - Department of Marketing

SCHOLARLY PAPERS

2

DOWNLOADS

187

SSRN CITATIONS
Rank 35,250

SSRN RANKINGS

Top 35,250

in Total Papers Citations

13

CROSSREF CITATIONS

12

Scholarly Papers (2)

Actions:
Email selected abstracts
1.

Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment

Management Science, Forthcoming
Number of pages: 44 Posted: 31 May 2012
Joseph Pancras, S. Sriram and V. Kumar
University of Connecticut - Department of Marketing, The Stephen M. Ross School of Business at the University of Michigan and Georgia State University - Department of Marketing
Downloads 150 (322,099)
Citation 13

Abstract:

Loading...

Retail expansion, location endogeneity, cannibalization

2.

Analyzing Client Profitability Across Diffusion Segments for a Continuous Innovation

Sood Ashish and V. Kumar (2017), “Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation,” Journal of Marketing Research, December 2017, Vol. 54, No. 6, pp. 932-951.
Number of pages: 51 Posted: 27 Apr 2020
Ashish Sood and V. Kumar
University of California Riverside and Georgia State University - Department of Marketing
Downloads 37 (715,253)

Abstract:

Loading...

profitability, new product adoption, successive generation, countries, diffusion of innovation