Caglar Irmak

University of Miami

Associate Professor of Marketing

Coral Gables, FL 33124

United States

  • University of Miami

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Scholarly Papers (1)

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Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multi-Feature Products

Journal of Marketing Research, Vol. 50, pp. 44-54, 2013
Number of pages: 11 Posted: 06 Jun 2012 Last Revised: 14 Feb 2013
Joseph K. Goodman and Caglar Irmak
Fisher College of Business, The Ohio State University and University of Miami
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Citation 4

Abstract:

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usage estimation, having versus using, product features, multifunctional products, product choice