Bery Prima

University of Indonesia (UI) - Department of Management

Campus UI Depok

Depok, West Java 16424

Indonesia

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Scholarly Papers (1)

1.

Antecedent and Consequences of Consumer Expectations and Evaluations Toward CSR Activities: Case Study of an MNC Operating in Indonesia

Number of pages: 19 Posted: 07 Jun 2012
Imam Salehudin and Bery Prima
University of Indonesia (UI) - Department of Management and University of Indonesia (UI) - Department of Management
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Abstract:

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Corporate Social Responsibility, Consumer Expectations and Evaluation, Consumer Trust and Loyalty, Corporate Image, Perceived Purchase Risk