Sai-Ming Li

Yahoo! Research Labs - Yahoo Labs

Santa Clara, CA 95054

United States

SCHOLARLY PAPERS

1

DOWNLOADS

81

CITATIONS

1

Scholarly Papers (1)

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Number of pages: 7 Posted: 17 Dec 2012
Google, Inc., Yahoo! Research Labs - Yahoo Labs and Netflix
Downloads 65 (281,429)
Citation 1

Abstract:

Measurement, Economics, Experimentation

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Proceedings of the 11th ACM Conference on Electronic Commerce (EC-2010), David C. Parkes, Chrysanthos Dellarocas, and Moshe Tennenholtz, eds., pp. 297-30, 2010
Number of pages: 7 Posted: 09 Jun 2012
Google, Inc., Netflix and Yahoo! Research Labs - Yahoo Labs
Downloads 16 (467,175)
Citation 1

Abstract:

Sponsored search, advertising, externalities, page placement