Bryan Bollinger

Duke University - Fuqua School of Business

Assistant Professor of Marketing

United States

http://bryanbollinger.com

SCHOLARLY PAPERS

13

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Scholarly Papers (13)

1.

Local Excise Taxes, Sticky Prices, and Spillovers: Evidence from Berkeley's Soda Tax

Number of pages: 79 Posted: 14 Dec 2017 Last Revised: 13 Jan 2018
Bryan Bollinger and Steven Sexton
Duke University - Fuqua School of Business and Duke University Sanford School of Public Policy
Downloads 351 (83,113)

Abstract:

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2.

Structural Analysis of Multi-Channel Demand

Columbia Business School Research Paper No. 15-50
Number of pages: 50 Posted: 30 Apr 2015
Scott Shriver and Bryan Bollinger
Columbia Business School - Marketing and Duke University - Fuqua School of Business
Downloads 214 (139,889)

Abstract:

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3.

Risk Transfer versus Cost Reduction on Two-Sided Microfinance Platforms

Quantitative Marketing and Economics, Vol. 16, No. 3, 2018
Number of pages: 50 Posted: 01 Aug 2016 Last Revised: 04 Oct 2018
Bryan Bollinger and Song Yao
Duke University - Fuqua School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 112 (240,750)

Abstract:

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Microfinance, Crowdfunding, Two-Sided Platforms, FinTech, Lending, Pricing, Risk Transfer

4.

Learning-by-Doing in Solar Photovoltaic Installations

Number of pages: 67 Posted: 20 Oct 2013 Last Revised: 05 Apr 2019
Bryan Bollinger and Kenneth Gillingham
Duke University - Fuqua School of Business and Yale University
Downloads 99 (262,306)

Abstract:

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learning-by-doing, innovation, imperfect competition, diffusion, new technology, energy policy

5.

Information vs Automation and Implications for Dynamic Pricing

Stanford University Graduate School of Business Research Paper No. 15-7
Number of pages: 59 Posted: 28 Dec 2014 Last Revised: 27 Sep 2018
Bryan Bollinger and Wesley R. Hartmann
Duke University - Fuqua School of Business and Stanford Graduate School of Business
Downloads 47 (391,493)

Abstract:

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Automation Technology, Demand Response, Short-run Elasticities, Utilities, Energy; Electricity, Field experiments.

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment

Number of pages: 55 Posted: 20 Oct 2013
Uma Karmarkar and Bryan Bollinger
affiliation not provided to SSRN and Duke University - Fuqua School of Business
Downloads 39 (429,479)

Abstract:

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BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment

Posted: 20 Oct 2013
Bryan Bollinger and Uma Karmarkar
Duke University - Fuqua School of Business and affiliation not provided to SSRN

Abstract:

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7.

Peer Effects in Water Conservation: Evidence from Consumer Migration

NBER Working Paper No. w24812
Number of pages: 41 Posted: 16 Jul 2018
Bryan Bollinger, Jesse Burkhardt and Kenneth Gillingham
Duke University - Fuqua School of Business, Colorado State University, Fort Collins - Colorado State University and Yale University
Downloads 4 (608,274)
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8.

Does Time of Day Affect Variety-Seeking?

Posted: 17 Oct 2018
Kelly Gullo, Jonah A. Berger, Jordan Etkin and Bryan Bollinger
Duke University, Fuqua School of Business, Students, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business and Duke University - Fuqua School of Business

Abstract:

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variety, decision-making, choice, circadian rhythms, arousal

9.

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Journal of Marketing Research (2015), 52 (4), 436-452
Posted: 20 Sep 2014 Last Revised: 17 Dec 2016
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Management Information Systems, Center for Neural Decision Making, Temple University, Temple University - Department of Psychology, Duke University - Fuqua School of Business, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing

Abstract:

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advertising elasticities, neuroscience, biometrics, implicit measures, market response modeling

10.

Green Technology Adoption: An Empirical Study of the Southern California Garment Cleaning Industry

Posted: 20 Oct 2013 Last Revised: 04 Oct 2018
Bryan Bollinger
Duke University - Fuqua School of Business

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Dynamic programming, discrete choice, technology adoption, importance sampling, regulated markets, environmental policy, discount rate

11.

Measuring Asymmetric Persistence and Interaction Effects of Media Exposures Across Platforms

Posted: 20 Oct 2013
Bryan Bollinger, Michael Andrew Cohen and Jiang Lai
Duke University - Fuqua School of Business, New York University (NYU) - Department of Marketing and University of British Columbia (UBC) - Division of Marketing

Abstract:

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12.

Calorie Posting in Chain Restaurants

American Economic Journal: Economic Policy, 3(1): 91-128, 2011
Posted: 20 Oct 2013
Bryan Bollinger, Phillip Leslie and Alan T. Sorensen
Duke University - Fuqua School of Business, National Bureau of Economic Research (NBER) and National Bureau of Economic Research (NBER)

Abstract:

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13.

Peer Effects in the Diffusion of Solar Photovoltaic Panels

Marketing Science, 31, 900-912
Posted: 11 Jun 2012 Last Revised: 19 Oct 2013
Bryan Bollinger and Kenneth Gillingham
Duke University - Fuqua School of Business and Yale University

Abstract:

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social contagion, diffusion models, empirical IO methods, probability models, word of mouth, endogeneity