Bryan Bollinger

New York University (NYU) - Department of Marketing

Assistant Professor of Marketing

40 W 4th St

Tisch 804

New York, NY 10012

United States

  • New York University (NYU) - Department of Marketing

SCHOLARLY PAPERS

23

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5,489

TOTAL CITATIONS
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Top 10,555

in Total Papers Citations

128

Scholarly Papers (23)

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1.

Local Excise Taxes, Sticky Prices, and Spillovers: Evidence from Berkeley's Soda Tax

Quantitative Marketing and Economics, forthcoming.
Number of pages: 82 Posted: 14 Dec 2017 Last Revised: 15 May 2023
Bryan Bollinger and Steven Sexton
New York University (NYU) - Department of Marketing and Duke University Sanford School of Public Policy
Downloads 1,254 (35,408)
Citation 32

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2.

Learning-by-Doing in Solar Photovoltaic Installations

Number of pages: 68 Posted: 20 Oct 2013 Last Revised: 06 Nov 2024
Bryan Bollinger and Kenneth Gillingham
New York University (NYU) - Department of Marketing and Yale University
Downloads 831 (63,303)
Citation 34

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learning-by-doing, innovation, imperfect competition, diffusion, new technology, energy policy

3.

Demand Expansion and Cannibalization Effects From Retail Store Entry: A Structural Analysis of Multi-Channel Demand

Number of pages: 48 Posted: 30 Apr 2015 Last Revised: 03 Jul 2022
Scott Shriver and Bryan Bollinger
University of Colorado at Boulder - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 588 (99,050)
Citation 3

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Channels of distribution, pricing, discrete-continuous models, market entry

4.

The Impact of Product Location Changes on Habits, Search, and Purchase Decisions

Number of pages: 54 Posted: 10 Feb 2023
Jiaming Xu, Bryan Bollinger, Raluca Ursu and Gavan J. Fitzsimons
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing, New York University - Stern School of Business and Duke University - Fuqua School of Business
Downloads 536 (111,754)
Citation 2

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product location, search, habitual buying behavior, eye-tracking data, panel data

5.

Social Learning and Solar Photovoltaic Adoption

Downloads 490 (124,072)
Citation 26

Social Learning and Solar Photovoltaic Adoption

NYU Stern School of Business
Number of pages: 49 Posted: 31 Dec 2019 Last Revised: 24 Aug 2020
Kenneth Gillingham and Bryan Bollinger
Yale University and New York University (NYU) - Department of Marketing
Downloads 447 (137,092)
Citation 21

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non-price interventions, social learning, renewable energy, solar photovoltaic panels, technology adoption, natural experiment

Social Learning and Solar Photovoltaic Adoption

CESifo Working Paper No. 8434
Number of pages: 67 Posted: 28 Jul 2020
Kenneth Gillingham and Bryan Bollinger
Yale University and New York University (NYU) - Department of Marketing
Downloads 43 (908,718)
Citation 5

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6.

Information vs Automation and Implications for Dynamic Pricing

Stanford University Graduate School of Business Research Paper No. 15-7
Number of pages: 59 Posted: 28 Dec 2014 Last Revised: 27 Sep 2018
Bryan Bollinger and Wesley R. Hartmann
New York University (NYU) - Department of Marketing and Stanford Graduate School of Business
Downloads 387 (163,476)
Citation 7

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Automation Technology, Demand Response, Short-run Elasticities, Utilities, Energy; Electricity, Field experiments.

7.

Promotional Campaign Duration and Word-of-Mouth in Durable Good Adoption

NYU Stern School of Business
Number of pages: 81 Posted: 31 Dec 2019
Bryan Bollinger, Kenneth Gillingham, Stefan Lamp and Tsvetan Tsvetanov
New York University (NYU) - Department of Marketing, Yale University, University of Toulouse 1 - Toulouse School of Economics (TSE) and University of Kansas
Downloads 285 (227,580)
Citation 4

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Durable good adoption, promotional campaign duration, word-of-mouth, eld experiments

8.

Sustainable Product Profit Potential and Availability

Number of pages: 127 Posted: 13 Oct 2023 Last Revised: 16 Apr 2025
Bryan Bollinger, Randi Kronthal-Sacco and Levin Zhu
New York University (NYU) - Department of Marketing, New York University (NYU) - Center for Sustainable Business and University of Hawaii at Manoa - Department of Marketing
Downloads 273 (240,604)
Citation 1

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Sustainability, product availability, product demand, profits, retailing

9.

Risk Transfer versus Cost Reduction on Two-Sided Microfinance Platforms

Quantitative Marketing and Economics, Vol. 16, No. 3, 2018
Number of pages: 50 Posted: 01 Aug 2016 Last Revised: 04 Oct 2018
Bryan Bollinger and Song Yao
New York University (NYU) - Department of Marketing and Washington University in St. Louis - John M. Olin Business School
Downloads 196 (328,203)
Citation 3

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Microfinance, Crowdfunding, Two-Sided Platforms, FinTech, Lending, Pricing, Risk Transfer

10.

Do Educational Campaigns for On-Shelf Nutritional Labeling Work?

NYU Stern School of Business
Number of pages: 59 Posted: 01 Jan 2020
Bryan Bollinger, David Hammond, Erin Hobin, Eli Liebman and Jocelyn Sacco
New York University (NYU) - Department of Marketing, affiliation not provided to SSRN, Public Health Ontario, University of Georgia - C. Herman and Mary Virginia Terry College of Business - Department of Economics and affiliation not provided to SSRN
Downloads 147 (421,982)
Citation 2

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health, nutritional labelling, education, marketing

11.

Promotional Campaign Duration and Word-of-Mouth in Solar Panel Adoption

Number of pages: 70 Posted: 21 Aug 2023 Last Revised: 30 Nov 2023
Bryan Bollinger, Kenneth Gillingham, Stefan Lamp and Tsvetan Tsvetanov
New York University (NYU) - Department of Marketing, Yale University, University of Toulouse 1 - Toulouse School of Economics (TSE) and University of Kansas
Downloads 131 (462,859)

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Durable good adoption, promotional campaign duration, word-of-mouth, field experiments, pro-social marketing

12.

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment

Downloads 115 (511,939)
Citation 1

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment

Number of pages: 55 Posted: 20 Oct 2013
Uma Karmarkar and Bryan Bollinger
affiliation not provided to SSRN and New York University (NYU) - Department of Marketing
Downloads 115 (515,064)
Citation 1

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BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment

Posted: 20 Oct 2013
Bryan Bollinger and Uma Karmarkar
New York University (NYU) - Department of Marketing and affiliation not provided to SSRN

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13.

The Timing and Location of Entry in Growing Markets: Subgame Perfection at Work

NYU Stern School of Business
Number of pages: 54 Posted: 31 Dec 2019
Bryan Bollinger, Ulrich Doraszelski, Kenneth L. Judd and Ryan C. McDevitt
New York University (NYU) - Department of Marketing, University of Pennsylvania - The Wharton School, Stanford University - The Hoover Institution on War, Revolution and Peace and Fuqua Graduate School of Business - Duke University
Downloads 103 (555,614)

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dynamic entry games

14.

Visibility and Peer Influence in Durable Good Adoption

Number of pages: 65 Posted: 24 Jun 2019 Last Revised: 21 Aug 2023
Bryan Bollinger, Kenneth Gillingham, A. Justin Kirkpatrick and Steven Sexton
New York University (NYU) - Department of Marketing, Yale University, Duke University and Duke University Sanford School of Public Policy
Downloads 93 (594,842)
Citation 9

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peer effects, social interactions, diffusion, visibility, solar

15.

Peer Effects in Water Conservation: Evidence from Consumer Migration

NBER Working Paper No. w24812
Number of pages: 41 Posted: 16 Jul 2018 Last Revised: 19 Apr 2023
Bryan Bollinger, Jesse Burkhardt and Kenneth Gillingham
New York University (NYU) - Department of Marketing, Colorado State University, Fort Collins and Yale University
Downloads 30 (1,015,380)
Citation 1

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16.

Valuing Solar Subsidies

Downloads 23 (1,097,618)

Valuing Solar Subsidies

CESifo Working Paper Series No. 11627
Number of pages: 70 Posted: 28 Jan 2025
Bryan Bollinger, Kenneth Gillingham and Justin Kirkpatrick
New York University (NYU) - Department of Marketing, Yale University and Michigan State University
Downloads 17 (1,211,609)

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solar, discount rates, energy policy, distributional impacts, dynamic discrete choice models

Valuing Solar Subsidies

NBER Working Paper No. w33368
Number of pages: 69 Posted: 22 Jan 2025
Bryan Bollinger, Kenneth Gillingham and Justin Kirkpatrick
New York University (NYU) - Department of Marketing, Yale University and Michigan State University
Downloads 6 (1,341,088)
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17.

Valuing Technology Complementarities: Rooftop Solar and Energy Storage

NBER Working Paper No. w32003
Number of pages: 49 Posted: 02 Jan 2024
Bryan Bollinger, Naim Darghouth, Kenneth Gillingham and Andres Gonzalez-Lira
New York University (NYU) - Department of Marketing, University of California, Berkeley - Lawrence Berkeley National Laboratory (Berkeley Lab), Yale University and affiliation not provided to SSRN
Downloads 7 (1,280,314)
Citation 3
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18.

Does Time of Day Affect Variety-Seeking?

Gullo, Kelley, Jonah Berger, Jordan Etkin, Bryan Bollinger, Does Time of Day Affect Variety-Seeking?, Journal of Consumer Research, Volume 46, Issue 1, June 2019, Pages 20–35, https://doi.org/10.1093/jcr/ucy061
Posted: 17 Oct 2018 Last Revised: 05 Aug 2022
Kelley Gullo Wight, Jonah A. Berger, Jordan Etkin and Bryan Bollinger
Indiana University - Kelley School of Business, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business and New York University (NYU) - Department of Marketing

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variety, decision-making, choice, circadian rhythms, arousal

19.

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Journal of Marketing Research (2015), 52 (4), 436-452
Posted: 20 Sep 2014 Last Revised: 17 Dec 2016
Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou, Khoi Vo, William Hampton, Bryan Bollinger, Hal Hershfield, Masakazu Ishihara and Russell S. Winer
Temple University - Department of Marketing and Supply Chain Management, University of Miami Herbert Business School, University of Miami Herbert Business School, Center for Neural Decision Making, Temple University, Temple University - Department of Psychology, New York University (NYU) - Department of Marketing, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing

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advertising elasticities, neuroscience, biometrics, implicit measures, market response modeling

20.

Green Technology Adoption: An Empirical Study of the Southern California Garment Cleaning Industry

Posted: 20 Oct 2013 Last Revised: 04 Oct 2018
Bryan Bollinger
New York University (NYU) - Department of Marketing

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Dynamic programming, discrete choice, technology adoption, importance sampling, regulated markets, environmental policy, discount rate

21.

Measuring Asymmetric Persistence and Interaction Effects of Media Exposures Across Platforms

Posted: 20 Oct 2013
Bryan Bollinger, Michael Andrew Cohen and Jiang Lai
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and University of British Columbia (UBC) - Division of Marketing

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22.

Calorie Posting in Chain Restaurants

American Economic Journal: Economic Policy, 3(1): 91-128, 2011
Posted: 20 Oct 2013
Bryan Bollinger, Phillip Leslie and Alan T. Sorensen
New York University (NYU) - Department of Marketing, National Bureau of Economic Research (NBER) and National Bureau of Economic Research (NBER)

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23.

Peer Effects in the Diffusion of Solar Photovoltaic Panels

Marketing Science, 31, 900-912
Posted: 11 Jun 2012 Last Revised: 19 Oct 2013
Bryan Bollinger and Kenneth Gillingham
New York University (NYU) - Department of Marketing and Yale University

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social contagion, diffusion models, empirical IO methods, probability models, word of mouth, endogeneity