Bryan Bollinger

New York University (NYU) - Department of Marketing

Assistant Professor of Marketing

40 W 4th St

Tisch 804

New York, NY 10012

United States

  • New York University (NYU) - Department of Marketing

SCHOLARLY PAPERS

18

DOWNLOADS
Rank 27,474

SSRN RANKINGS

Top 27,474

in Total Papers Downloads

2,843

SSRN CITATIONS
Rank 23,443

SSRN RANKINGS

Top 23,443

in Total Papers Citations

19

CROSSREF CITATIONS

22

Scholarly Papers (18)

Actions:
Email selected abstracts
1.

Local Excise Taxes, Sticky Prices, and Spillovers: Evidence from Berkeley's Soda Tax

Number of pages: 79 Posted: 14 Dec 2017 Last Revised: 13 Jan 2018
Bryan Bollinger and Steven Sexton
New York University (NYU) - Department of Marketing and Duke University Sanford School of Public Policy
Downloads 986 (35,568)
Citation 26

Abstract:

Loading...

2.

Learning-by-Doing in Solar Photovoltaic Installations

Number of pages: 67 Posted: 20 Oct 2013 Last Revised: 05 Apr 2019
Bryan Bollinger and Kenneth Gillingham
New York University (NYU) - Department of Marketing and Yale University
Downloads 441 (100,294)
Citation 32

Abstract:

Loading...

learning-by-doing, innovation, imperfect competition, diffusion, new technology, energy policy

3.

Demand Expansion and Cannibalization Effects From Retail Store Entry: A Structural Analysis of Multi-Channel Demand

Number of pages: 48 Posted: 30 Apr 2015 Last Revised: 03 Jul 2022
Scott Shriver and Bryan Bollinger
University of Colorado at Boulder - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 417 (107,408)
Citation 3

Abstract:

Loading...

Channels of distribution, pricing, discrete-continuous models, market entry

4.

Social Learning and Solar Photovoltaic Adoption

Downloads 324 (141,919)

Social Learning and Solar Photovoltaic Adoption

NYU Stern School of Business
Number of pages: 49 Posted: 31 Dec 2019 Last Revised: 24 Aug 2020
Kenneth Gillingham and Bryan Bollinger
Yale University and New York University (NYU) - Department of Marketing
Downloads 296 (155,060)
Citation 1

Abstract:

Loading...

non-price interventions, social learning, renewable energy, solar photovoltaic panels, technology adoption, natural experiment

Social Learning and Solar Photovoltaic Adoption

CESifo Working Paper No. 8434
Number of pages: 67 Posted: 28 Jul 2020
Kenneth Gillingham and Bryan Bollinger
Yale University and New York University (NYU) - Department of Marketing
Downloads 28 (725,012)
Citation 1

Abstract:

Loading...

5.

Information vs Automation and Implications for Dynamic Pricing

Stanford University Graduate School of Business Research Paper No. 15-7
Number of pages: 59 Posted: 28 Dec 2014 Last Revised: 27 Sep 2018
Bryan Bollinger and Wesley R. Hartmann
New York University (NYU) - Department of Marketing and Stanford Graduate School of Business
Downloads 220 (209,515)
Citation 7

Abstract:

Loading...

Automation Technology, Demand Response, Short-run Elasticities, Utilities, Energy; Electricity, Field experiments.

6.

Risk Transfer versus Cost Reduction on Two-Sided Microfinance Platforms

Quantitative Marketing and Economics, Vol. 16, No. 3, 2018
Number of pages: 50 Posted: 01 Aug 2016 Last Revised: 04 Oct 2018
Bryan Bollinger and Song Yao
New York University (NYU) - Department of Marketing and Washington University in St. Louis - John M. Olin Business School
Downloads 153 (288,094)
Citation 1

Abstract:

Loading...

Microfinance, Crowdfunding, Two-Sided Platforms, FinTech, Lending, Pricing, Risk Transfer

7.

Promotional Campaign Duration and Word-of-Mouth in Durable Good Adoption

NYU Stern School of Business
Number of pages: 81 Posted: 31 Dec 2019
Bryan Bollinger, Kenneth Gillingham, Stefan Lamp and Tsvetan Tsvetanov
New York University (NYU) - Department of Marketing, Yale University, UC3M - EnergyEcoLab and University of Kansas
Downloads 97 (402,277)
Citation 3

Abstract:

Loading...

Durable good adoption, promotional campaign duration, word-of-mouth, eld experiments

8.

The Timing and Location of Entry in Growing Markets: Subgame Perfection at Work

NYU Stern School of Business
Number of pages: 54 Posted: 31 Dec 2019
Bryan Bollinger, Ulrich Doraszelski, Kenneth L. Judd and Ryan C. McDevitt
New York University (NYU) - Department of Marketing, University of Pennsylvania - The Wharton School, Stanford University - The Hoover Institution on War, Revolution and Peace and Fuqua Graduate School of Business - Duke University
Downloads 68 (495,580)

Abstract:

Loading...

dynamic entry games

9.

Do Educational Campaigns for On-Shelf Nutritional Labeling Work?

NYU Stern School of Business
Number of pages: 59 Posted: 01 Jan 2020
Bryan Bollinger, David Hammond, Erin Hobin, Eli Liebman and Jocelyn Sacco
New York University (NYU) - Department of Marketing, affiliation not provided to SSRN, affiliation not provided to SSRN, Duke University, Department of Economics and affiliation not provided to SSRN
Downloads 62 (519,551)
Citation 2

Abstract:

Loading...

health, nutritional labelling, education, marketing

10.

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment

Downloads 57 (540,747)

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment

Number of pages: 55 Posted: 20 Oct 2013
Uma Karmarkar and Bryan Bollinger
affiliation not provided to SSRN and New York University (NYU) - Department of Marketing
Downloads 57 (549,736)
Citation 1

Abstract:

Loading...

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment

Posted: 20 Oct 2013
Bryan Bollinger and Uma Karmarkar
New York University (NYU) - Department of Marketing and affiliation not provided to SSRN

Abstract:

Loading...

11.

Peer Effects in Water Conservation: Evidence from Consumer Migration

NBER Working Paper No. w24812
Number of pages: 41 Posted: 16 Jul 2018 Last Revised: 19 Oct 2022
Bryan Bollinger, Jesse Burkhardt and Kenneth Gillingham
New York University (NYU) - Department of Marketing, Colorado State University, Fort Collins - Colorado State University and Yale University
Downloads 18 (784,582)
Citation 1

Abstract:

Loading...

12.

Visibility and Peer Influence in Durable Good Adoption

Posted: 24 Jun 2019 Last Revised: 01 Feb 2022
Bryan Bollinger, Kenneth Gillingham, A. Justin Kirkpatrick and Steven Sexton
New York University (NYU) - Department of Marketing, Yale University, Duke University and Duke University Sanford School of Public Policy
Downloads 0 (973,040)
Citation 5

Abstract:

Loading...

peer effects, social interactions, diffusion, visibility, solar

13.

Does Time of Day Affect Variety-Seeking?

Gullo, Kelley, Jonah Berger, Jordan Etkin, Bryan Bollinger, Does Time of Day Affect Variety-Seeking?, Journal of Consumer Research, Volume 46, Issue 1, June 2019, Pages 20–35, https://doi.org/10.1093/jcr/ucy061
Posted: 17 Oct 2018 Last Revised: 05 Aug 2022
Kelley Gullo Wight, Jonah A. Berger, Jordan Etkin and Bryan Bollinger
Indiana University Bloomington - Kelley School of Business, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business and New York University (NYU) - Department of Marketing

Abstract:

Loading...

variety, decision-making, choice, circadian rhythms, arousal

14.

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Journal of Marketing Research (2015), 52 (4), 436-452
Posted: 20 Sep 2014 Last Revised: 17 Dec 2016
Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou, Khoi Vo, William Hampton, Bryan Bollinger, Hal Hershfield, Masakazu Ishihara and Russell S. Winer
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management, University of Houston - C.T. Bauer College of Business, Center for Neural Decision Making, Temple University, Temple University - Department of Psychology, New York University (NYU) - Department of Marketing, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing

Abstract:

Loading...

advertising elasticities, neuroscience, biometrics, implicit measures, market response modeling

15.

Green Technology Adoption: An Empirical Study of the Southern California Garment Cleaning Industry

Posted: 20 Oct 2013 Last Revised: 04 Oct 2018
Bryan Bollinger
New York University (NYU) - Department of Marketing

Abstract:

Loading...

Dynamic programming, discrete choice, technology adoption, importance sampling, regulated markets, environmental policy, discount rate

16.

Measuring Asymmetric Persistence and Interaction Effects of Media Exposures Across Platforms

Posted: 20 Oct 2013
Bryan Bollinger, Michael Andrew Cohen and Jiang Lai
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and University of British Columbia (UBC) - Division of Marketing

Abstract:

Loading...

17.

Calorie Posting in Chain Restaurants

American Economic Journal: Economic Policy, 3(1): 91-128, 2011
Posted: 20 Oct 2013
Bryan Bollinger, Phillip Leslie and Alan T. Sorensen
New York University (NYU) - Department of Marketing, National Bureau of Economic Research (NBER) and National Bureau of Economic Research (NBER)

Abstract:

Loading...

18.

Peer Effects in the Diffusion of Solar Photovoltaic Panels

Marketing Science, 31, 900-912
Posted: 11 Jun 2012 Last Revised: 19 Oct 2013
Bryan Bollinger and Kenneth Gillingham
New York University (NYU) - Department of Marketing and Yale University

Abstract:

Loading...

social contagion, diffusion models, empirical IO methods, probability models, word of mouth, endogeneity