Bryan Bollinger

New York University (NYU) - Department of Marketing

Assistant Professor of Marketing

40 W 4th St

Tisch 804

New York, NY 10012

United States

  • New York University (NYU) - Department of Marketing

SCHOLARLY PAPERS

18

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SSRN CITATIONS
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Top 24,806

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18

CROSSREF CITATIONS

21

Scholarly Papers (18)

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1.

Local Excise Taxes, Sticky Prices, and Spillovers: Evidence from Berkeley's Soda Tax

Number of pages: 79 Posted: 14 Dec 2017 Last Revised: 13 Jan 2018
Bryan Bollinger and Steven Sexton
New York University (NYU) - Department of Marketing and Duke University Sanford School of Public Policy
Downloads 694 (47,237)
Citation 21

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2.

Demand Expansion and Cannibalization Effects From Retail Store Entry: A Structural Analysis of Multi-Channel Demand

Number of pages: 56 Posted: 30 Apr 2015 Last Revised: 14 Jan 2020
Scott Shriver and Bryan Bollinger
University of Colorado at Boulder - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 323 (118,558)
Citation 3

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Channels of distribution, pricing, discrete-continuous models, market entry

3.

Learning-by-Doing in Solar Photovoltaic Installations

Number of pages: 67 Posted: 20 Oct 2013 Last Revised: 05 Apr 2019
Bryan Bollinger and Kenneth Gillingham
New York University (NYU) - Department of Marketing and Yale University
Downloads 304 (126,452)
Citation 31

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learning-by-doing, innovation, imperfect competition, diffusion, new technology, energy policy

4.

Visibility and Peer Influence in Durable Good Adoption

Number of pages: 65 Posted: 24 Jun 2019 Last Revised: 21 Mar 2021
Bryan Bollinger, Kenneth Gillingham, A. Justin Kirkpatrick and Steven Sexton
New York University (NYU) - Department of Marketing, Yale University, Duke University and Duke University Sanford School of Public Policy
Downloads 271 (143,179)
Citation 4

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peer effects, social interactions, diffusion, visibility, solar

5.

Social Learning and Solar Photovoltaic Adoption

Downloads 231 (166,877)

Social Learning and Solar Photovoltaic Adoption

NYU Stern School of Business
Number of pages: 49 Posted: 31 Dec 2019 Last Revised: 24 Aug 2020
Kenneth Gillingham and Bryan Bollinger
Yale University and New York University (NYU) - Department of Marketing
Downloads 216 (177,700)
Citation 1

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non-price interventions, social learning, renewable energy, solar photovoltaic panels, technology adoption, natural experiment

Social Learning and Solar Photovoltaic Adoption

CESifo Working Paper No. 8434
Number of pages: 67 Posted: 28 Jul 2020
Kenneth Gillingham and Bryan Bollinger
Yale University and New York University (NYU) - Department of Marketing
Downloads 15 (703,496)

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6.

Information vs Automation and Implications for Dynamic Pricing

Stanford University Graduate School of Business Research Paper No. 15-7
Number of pages: 59 Posted: 28 Dec 2014 Last Revised: 27 Sep 2018
Bryan Bollinger and Wesley R. Hartmann
New York University (NYU) - Department of Marketing and Stanford Graduate School of Business
Downloads 148 (247,570)
Citation 7

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Automation Technology, Demand Response, Short-run Elasticities, Utilities, Energy; Electricity, Field experiments.

7.

Risk Transfer versus Cost Reduction on Two-Sided Microfinance Platforms

Quantitative Marketing and Economics, Vol. 16, No. 3, 2018
Number of pages: 50 Posted: 01 Aug 2016 Last Revised: 04 Oct 2018
Bryan Bollinger and Song Yao
New York University (NYU) - Department of Marketing and Washington University in St. Louis - John M. Olin Business School
Downloads 134 (267,817)
Citation 1

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Microfinance, Crowdfunding, Two-Sided Platforms, FinTech, Lending, Pricing, Risk Transfer

8.

Promotional Campaign Duration and Word-of-Mouth in Durable Good Adoption

NYU Stern School of Business
Number of pages: 81 Posted: 31 Dec 2019
Bryan Bollinger, Kenneth Gillingham, Stefan Lamp and Tsvetan Tsvetanov
New York University (NYU) - Department of Marketing, Yale University, Toulouse School of Economics and University of Kansas
Downloads 55 (459,957)
Citation 3

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Durable good adoption, promotional campaign duration, word-of-mouth, eld experiments

9.

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment

Downloads 47 (492,267)

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment

Number of pages: 55 Posted: 20 Oct 2013
Uma Karmarkar and Bryan Bollinger
affiliation not provided to SSRN and New York University (NYU) - Department of Marketing
Downloads 47 (501,291)
Citation 1

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BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment

Posted: 20 Oct 2013
Bryan Bollinger and Uma Karmarkar
New York University (NYU) - Department of Marketing and affiliation not provided to SSRN

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10.

Do Educational Campaigns for On-Shelf Nutritional Labeling Work?

NYU Stern School of Business
Number of pages: 59 Posted: 01 Jan 2020
Bryan Bollinger, David Hammond, Erin Hobin, Eli Liebman and Jocelyn Sacco
New York University (NYU) - Department of Marketing, affiliation not provided to SSRN, affiliation not provided to SSRN, Duke University, Department of Economics and affiliation not provided to SSRN
Downloads 45 (501,082)
Citation 2

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health, nutritional labelling, education, marketing

11.

The Timing and Location of Entry in Growing Markets: Subgame Perfection at Work

NYU Stern School of Business
Number of pages: 54 Posted: 31 Dec 2019
Bryan Bollinger, Ulrich Doraszelski, Kenneth L. Judd and Ryan C. McDevitt
New York University (NYU) - Department of Marketing, University of Pennsylvania - The Wharton School, Stanford University - The Hoover Institution on War, Revolution and Peace and Fuqua Graduate School of Business - Duke University
Downloads 34 (554,585)

Abstract:

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dynamic entry games

12.

Peer Effects in Water Conservation: Evidence from Consumer Migration

NBER Working Paper No. w24812
Number of pages: 41 Posted: 16 Jul 2018 Last Revised: 18 Oct 2021
Bryan Bollinger, Jesse Burkhardt and Kenneth Gillingham
New York University (NYU) - Department of Marketing, Colorado State University, Fort Collins - Colorado State University and Yale University
Downloads 6 (749,577)
Citation 1

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13.

Does Time of Day Affect Variety-Seeking?

Posted: 17 Oct 2018
Kelly Gullo, Jonah A. Berger, Jordan Etkin and Bryan Bollinger
Duke University, Fuqua School of Business, Students, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business and New York University (NYU) - Department of Marketing

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variety, decision-making, choice, circadian rhythms, arousal

14.

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Journal of Marketing Research (2015), 52 (4), 436-452
Posted: 20 Sep 2014 Last Revised: 17 Dec 2016
Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou, Khoi Vo, William Hampton, Bryan Bollinger, Hal Hershfield, Masakazu Ishihara and Russell S. Winer
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management, University of Houston - C.T. Bauer College of Business, Center for Neural Decision Making, Temple University, Temple University - Department of Psychology, New York University (NYU) - Department of Marketing, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing

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advertising elasticities, neuroscience, biometrics, implicit measures, market response modeling

15.

Green Technology Adoption: An Empirical Study of the Southern California Garment Cleaning Industry

Posted: 20 Oct 2013 Last Revised: 04 Oct 2018
Bryan Bollinger
New York University (NYU) - Department of Marketing

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Dynamic programming, discrete choice, technology adoption, importance sampling, regulated markets, environmental policy, discount rate

16.

Measuring Asymmetric Persistence and Interaction Effects of Media Exposures Across Platforms

Posted: 20 Oct 2013
Bryan Bollinger, Michael Andrew Cohen and Jiang Lai
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and University of British Columbia (UBC) - Division of Marketing

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17.

Calorie Posting in Chain Restaurants

American Economic Journal: Economic Policy, 3(1): 91-128, 2011
Posted: 20 Oct 2013
Bryan Bollinger, Phillip Leslie and Alan T. Sorensen
New York University (NYU) - Department of Marketing, National Bureau of Economic Research (NBER) and National Bureau of Economic Research (NBER)

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18.

Peer Effects in the Diffusion of Solar Photovoltaic Panels

Marketing Science, 31, 900-912
Posted: 11 Jun 2012 Last Revised: 19 Oct 2013
Bryan Bollinger and Kenneth Gillingham
New York University (NYU) - Department of Marketing and Yale University

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social contagion, diffusion models, empirical IO methods, probability models, word of mouth, endogeneity