Alokparna Monga

University of South Carolina - Department of Marketing

Associate Professor

United States

SCHOLARLY PAPERS

2

DOWNLOADS

149

SSRN CITATIONS

6

CROSSREF CITATIONS

6

Scholarly Papers (2)

1.

Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts

Journal of Consumer Research, Vol. 38, No. 5, 948-63
Number of pages: 17 Posted: 12 Jun 2012
Carlos J. Torelli, Alokparna Monga and Andrew Kaikati
University of Minnesota - Twin Cities - Carlson School of Management, University of South Carolina - Department of Marketing and Saint Louis University - Chaifetz School of Business
Downloads 149 (240,433)
Citation 6

Abstract:

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corporate social responsibility, CSR, values, luxury, brands, brand concepts

2.

Building and Growing Luxury Brands: Strategies for Pursuing Growth while Maintaining Brand Coherence

Patrick, Vanessa M. and Alokparna (Sonia) Monga (2018), “Building and Growing Luxury Brands: Strategies for Pursuing Growth while Maintaining Brand Coherence” forthcoming in “Research Handbook on Luxury Branding,” Editors: Felicitas Morhart, Sandor Czellar & Keith Wilcox, Edward Elgar Publishing.
Posted: 12 Jun 2020
Vanessa Patrick and Alokparna Monga
University of Houston - C.T. Bauer College of Business and University of South Carolina - Department of Marketing

Abstract:

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