Henrik Hagtvedt

Boston College - Department of Marketing

Fulton Hall 450D

140 Commonwealth Ave

Chestnut Hill, MA 02467

United States

http://www.bc.edu/schools/csom/faculty/bios/hagtvedt.html

  • Boston College - Department of Marketing

SCHOLARLY PAPERS

17

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SSRN CITATIONS
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7

CROSSREF CITATIONS

20

Scholarly Papers (17)

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1.

Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products

Journal of Marketing Research, Vol. 45, June 2008
Number of pages: 13 Posted: 24 Feb 2020
Henrik Hagtvedt and Vanessa Patrick
Boston College - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 799 (42,671)
Citation 3

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visual art, luxury, aesthetics, spillover effects, packaging, advertising, product design

2.

The Broad Embrace of Luxury: Hedonic Potential as a Driver of Brand Extendibility

Journal of Consumer Psychology, Vol. 19, 2009
Number of pages: 11 Posted: 01 Jul 2012
Henrik Hagtvedt and Vanessa Patrick
Boston College - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 582 (64,488)
Citation 2

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3.

Art and the Brand: The Role of Visual Art in Enhancing Brand Extendibility

Journal of Consumer Psychology, Vol. 18, July 2008
Number of pages: 11 Posted: 22 Jan 2020
Henrik Hagtvedt and Vanessa Patrick
Boston College - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 447 (89,391)

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4.

'I Don’t' versus 'I Can’t': When Empowered Refusal Motivates Goal-Directed Behavior

Journal of Consumer Research, Forthcoming
Number of pages: 39 Posted: 21 Jun 2012
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing
Downloads 396 (102,566)
Citation 1

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5.

The Perception and Evaluation of Visual Art

Empirical Studies of the Arts, Vol. 26, No. 2, 2008
Number of pages: 22 Posted: 20 Jan 2020
Henrik Hagtvedt, Reidar Hagtvedt and Vanessa Patrick
Boston College - Department of Marketing, University of Alberta - Department of Accounting, Operations & Information Systems and University of Houston - C.T. Bauer College of Business
Downloads 185 (221,139)

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6.

Promotional Phrases as Questions versus Statements: An Influence of Phrase Style on Product Evaluation

Journal of Consumer Psychology, Forthcoming
Number of pages: 22 Posted: 14 Jan 2015 Last Revised: 21 Jan 2015
Henrik Hagtvedt
Boston College - Department of Marketing
Downloads 115 (322,001)

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Linguistic framing, advertising, questions, statements, arousal, product evaluation

7.

Turning Art into Mere Illustration: Concretizing Art Renders its Influence Context Dependent

Personality and Social Psychology Bulletin, August 1, 2011, DOI: 10.1177/0146167211415631
Number of pages: 10 Posted: 01 Jul 2012
Henrik Hagtvedt and Vanessa Patrick
Boston College - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 28 (627,260)

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8.

Getting a Second Chance: The Role of Imagery in the Influence of Inaction Regret on Behavioral Intent

Journal of the Academy of Marketing Science, Vol. 37, No. 2, 2009
Number of pages: 10 Posted: 01 Jul 2012
Vanessa Patrick, Matthew Lancellotti and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business, affiliation not provided to SSRN and Boston College - Department of Marketing
Downloads 24 (654,540)
Citation 1

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Regret, Satisfaction, Affect, Imagery, Behavioral intent, Emotions, Decision making, consumption

9.

'Art in Advertising' in the Encyclopedia of Creativity

Patrick, Vanessa M. and Henrik Hagtvedt (2010), “Art in Advertising” in the Encyclopedia of Creativity, 2nd Edition, Editors Mark Runco and Steven Pritzker.
Posted: 12 Jun 2020
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing

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10.

'Fine Arts' in the Encyclopedia of Consumer Culture

Hagtvedt, Henrik and Vanessa M. Patrick (2010), “Fine Arts” in the Encyclopedia of Consumer Culture, Editor Dale Southerton, Sage Publications.
Posted: 12 Jun 2020
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing

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11.

Luxury Branding

Patrick, Vanessa M. and Henrik Hagtvedt (2016), “Luxury Branding” in “The Future of Branding,” Editors Rajendra Srivastava and Greg M Thomas. Sage Publications.
Posted: 12 Jun 2020
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing

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12.

'Luxury Branding,' in the Handbook of Brand Relationships

Patrick, Vanessa M. and Henrik Hagtvedt (2009), “Luxury Branding,” in the Handbook of Brand Relationships, Editors: Joseph Priester, Deborah J. MacInnis and C. Whan Park.
Posted: 12 Jun 2020
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing

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13.

Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design

Hagtvedt, Henrik and Vanessa M. Patrick (2014), “Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design,” Psychology and Marketing, 31(7), 518-525.
Posted: 11 Jun 2020
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing

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14.

The Allure of the Hidden: How Product Unveiling Confers Value

Patrick, Vanessa M., Yashar Atefi and Henrik Hagtvedt (2017), “The Allure of the Hidden: How Product Unveiling confers Value,” International Journal of Research in Marketing, 34(2), 430-41.
Posted: 10 Jun 2020
Vanessa Patrick, Yashar Atefi and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business, Louisiana State University and Boston College - Department of Marketing

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Everyday Aesthetics, Design, Product, Packaging, Pristine Beliefs, Contamination

15.

Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale?

Hagtvedt, Henrik and Vanessa M. Patrick (2016), “Gilt versus Guilt: Should Luxury and Charity Partner at the Point of Sale?,” Journal of Retailing, 92(1), 56-64.
Posted: 10 Jun 2020
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing

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Luxury, Charity, Guilt, Cause-related marketing, Retailing, Upselling

16.

The Perception and Evaluation of Visual Art

Empirical Studies of the Arts, Vol. 26, No. 2, 2008 , University of Alberta School of Business Research Paper No. 2013-172
Posted: 21 Jan 2020
Henrik Hagtvedt, Reidar Hagtvedt and Vanessa Patrick
Boston College - Department of Marketing, University of Alberta - Department of Accounting, Operations & Information Systems and University of Houston - C.T. Bauer College of Business

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17.

How to Say 'No': Conviction and Identity Attributions in Persuasive Refusal

International Journal of Research in Marketing, Forthcoming
Posted: 21 Jun 2012
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing

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Other Papers (1)

Total Downloads: 31
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1.

Aesthetic Incongruity Resolution

Journal of Marketing Research, Vol. 48, No. 2
Number of pages: 11 Posted: 05 Jul 2012
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing
Downloads 31

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