Henrik Hagtvedt

Boston College - Department of Marketing

Fulton Hall 450D

140 Commonwealth Ave

Chestnut Hill, MA 02467

United States

http://www.bc.edu/schools/csom/faculty/bios/hagtvedt.html

  • Boston College - Department of Marketing

SCHOLARLY PAPERS

10

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Scholarly Papers (10)

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1.

The Broad Embrace of Luxury: Hedonic Potential as a Driver of Brand Extendibility

Journal of Consumer Psychology, Vol. 19, 2009
Number of pages: 11 Posted: 01 Jul 2012
Henrik Hagtvedt and Vanessa Patrick
Boston College - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 524 (52,251)

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2.

Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products

Journal of Marketing Research, Vol. 45, June 2008
Number of pages: 13 Posted: 01 Jul 2012
Henrik Hagtvedt and Vanessa Patrick
Boston College - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 491 (56,731)

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visual art, luxury, aesthetics, spillover effects, packaging, advertising, product design

3.

Art and the Brand: The Role of Visual Art in Enhancing Brand Extendibility

Journal of Consumer Psychology, Vol. 18, July 2008
Number of pages: 11 Posted: 01 Jul 2012
Henrik Hagtvedt and Vanessa Patrick
Boston College - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 386 (75,892)

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4.

'I Don’t' versus 'I Can’t': When Empowered Refusal Motivates Goal-Directed Behavior

Journal of Consumer Research, Forthcoming
Number of pages: 39 Posted: 21 Jun 2012
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing
Downloads 380 (77,235)
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5.

The Perception and Evaluation of Visual Art

Empirical Studies of the Arts, Vol. 26, No. 2, 2008
Number of pages: 22 Posted: 01 Jul 2012
Henrik Hagtvedt, Reidar Hagtvedt and Vanessa Patrick
Boston College - Department of Marketing, University of Alberta - Department of Accounting, Operations & Information Systems and University of Houston - C.T. Bauer College of Business
Downloads 157 (188,283)

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6.

Promotional Phrases as Questions versus Statements: An Influence of Phrase Style on Product Evaluation

Journal of Consumer Psychology, Forthcoming
Number of pages: 22 Posted: 14 Jan 2015 Last Revised: 21 Jan 2015
Henrik Hagtvedt
Boston College - Department of Marketing
Downloads 101 (263,514)

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Linguistic framing, advertising, questions, statements, arousal, product evaluation

7.

Getting a Second Chance: The Role of Imagery in the Influence of Inaction Regret on Behavioral Intent

Journal of the Academy of Marketing Science, Vol. 37, No. 2, 2009
Number of pages: 10 Posted: 01 Jul 2012
Vanessa Patrick, Matthew Lancellotti and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business, affiliation not provided to SSRN and Boston College - Department of Marketing
Downloads 20 (522,565)

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Regret, Satisfaction, Affect, Imagery, Behavioral intent, Emotions, Decision making, consumption

8.

Turning Art into Mere Illustration: Concretizing Art Renders its Influence Context Dependent

Personality and Social Psychology Bulletin, August 1, 2011, DOI: 10.1177/0146167211415631
Number of pages: 10 Posted: 01 Jul 2012
Henrik Hagtvedt and Vanessa Patrick
Boston College - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 20 (522,565)

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9.

The Perception and Evaluation of Visual Art

Empirical Studies of the Arts, Vol. 26, No. 2, 2008 , University of Alberta School of Business Research Paper No. 2013-172
Posted: 29 Jun 2013
Henrik Hagtvedt, Reidar Hagtvedt and Vanessa Patrick
Boston College - Department of Marketing, University of Alberta - Department of Accounting, Operations & Information Systems and University of Houston - C.T. Bauer College of Business

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10.

How to Say 'No': Conviction and Identity Attributions in Persuasive Refusal

International Journal of Research in Marketing, Forthcoming
Posted: 21 Jun 2012
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing

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Other Papers (1)

Total Downloads: 27
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1.

Aesthetic Incongruity Resolution

Journal of Marketing Research, Vol. 48, No. 2
Number of pages: 11 Posted: 05 Jul 2012
Vanessa Patrick and Henrik Hagtvedt
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing
Downloads 27

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