Kartik Kalaignanam

Moore School of Business (University of South Carolina)

Associate Professor of Marketing

1014 Greene Street

Columbia, SC 29208

United States

  • Moore School of Business (University of South Carolina)

SCHOLARLY PAPERS

8

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1,222

SSRN CITATIONS
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in Total Papers Citations

26

CROSSREF CITATIONS

9

Scholarly Papers (8)

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1.

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry

Journal of Marketing, 2013 Forthcoming , UNC Kenan-Flagler Research Paper No. 2013-23
Number of pages: 50 Posted: 25 Oct 2012 Last Revised: 11 Sep 2013
Kartik Kalaignanam, Tarun Kushwaha and Anne Eilert
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School and University of South Carolina - Department of Marketing
Downloads 434 (129,926)

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product recalls, product reliability, accidents, shared product assets, prior brand quality

2.

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

Management Science, 2013 Forthcoming
Number of pages: 39 Posted: 28 Jun 2012 Last Revised: 12 Dec 2012
Kartik Kalaignanam, Tarun Kushwaha, Jan‐Benedict EM Steenkamp and Kapil Tuli
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Emory University - Goizueta Business School
Downloads 407 (139,916)
Citation 7

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outsourcing, customer relationship management, shareholder value, resource based view

3.

Does it Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry

Journal of Marketing, Forthcoming
Number of pages: 52 Posted: 23 Nov 2016 Last Revised: 28 Dec 2016
Anne Eilert, Satish Jayachandran, Kartik Kalaignanam and Tracey A. Swartz
University of South Carolina - Department of Marketing, University of South Carolina - Darla Moore School of Business, Moore School of Business (University of South Carolina) and Georgia Institute of Technology, Scheller College of Business, Marketing
Downloads 167 (340,558)
Citation 1

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Product recalls, time to recall, brand reliability, brand diversification, stock market performance

4.

Regulating Product Recall Compliance in the Digital Age: Evidence from the 'Safe Car Save Lives' Campaign

Journal of Marketing, Forthcoming
Number of pages: 64 Posted: 25 May 2021 Last Revised: 15 Jul 2021
Sotires Pagiavlas, Kartik Kalaignanam, Manpreet Gill and Paul D. Bliese
The Pennsylvania State University, Moore School of Business (University of South Carolina), University of South Carolina - Department of Marketing and University of South Carolina - Darla Moore School of Business
Downloads 109 (476,065)
Citation 1

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Regulation, Product Recalls, Digital Marketing Campaign, Public Policy, Natural Experiment

5.

How Does Web Personalization Create Value? Lower Cash Flow Volatility or Enhanced Cash Flows

Kenan Institute of Private Enterprise Research Paper No. 19-21
Number of pages: 46 Posted: 10 Jun 2019
Kartik Kalaignanam, Tarun Kushwaha and Koushyar Rajavi
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School and affiliation not provided to SSRN
Downloads 105 (489,087)
Citation 3

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web personalization, retail strategy, cash flow volatility, price premium, market-to-book ratio, marketing-finance interface

6.

Marketing Agility: Conceptualization, Research Propositions, and a Research Agenda

Kenan Institute of Private Enterprise Research Paper No. 19-22
Posted: 03 Jun 2019 Last Revised: 17 Aug 2020
Kartik Kalaignanam, Kapil Tuli, Tarun Kushwaha, Leonard Lee and David Gal
Moore School of Business (University of South Carolina), Emory University - Goizueta Business School, University of North Carolina Kenan-Flagler Business School, National University of Singapore (NUS) and University of Illinois at Chicago

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Marketing Agility, Agile Marketing, Sensemaking, Iteration, Experimentation, Speed.

7.

The Differential Impact of NPD Make/Buy Choices on Immediate and Future Product Quality: Insights from the Automobile Industry

Journal of Marketing, Forthcoming
Posted: 24 Apr 2017
Kartik Kalaignanam, Tarun Kushwaha and Tracey A. Swartz
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School and Georgia Institute of Technology, Scheller College of Business, Marketing

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New Product Development, Make/Buy, Immediate Product Quality, Future Product Quality

8.

Corporate Brand Name Changes and Business Restructuring: Is the Relationship Complementary or Substitutive?

Posted: 15 Jun 2015
Kartik Kalaignanam and Cem Bahadir
Moore School of Business (University of South Carolina) and Independent

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