Kartik Kalaignanam

Moore School of Business (University of South Carolina)

Associate Professor of Marketing

1014 Greene Street

Columbia, SC 29208

United States

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 41,646

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Top 41,646

in Total Papers Downloads

746

CITATIONS

0

Scholarly Papers (4)

1.

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

Management Science, 2013 Forthcoming
Number of pages: 39 Posted: 28 Jun 2012 Last Revised: 12 Dec 2012
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Emory University - Goizueta Business School
Downloads 301 (65,182)

Abstract:

outsourcing, customer relationship management, shareholder value, resource based view

2.

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry

Journal of Marketing, 2013 Forthcoming , UNC Kenan-Flagler Research Paper No. 2013-23
Number of pages: 50 Posted: 25 Oct 2012 Last Revised: 11 Sep 2013
Kartik Kalaignanam, Tarun Kushwaha and Anne Meike Eilert
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School and University of South Carolina - Department of Marketing
Downloads 297 (61,913)

Abstract:

product recalls, product reliability, accidents, shared product assets, prior brand quality

3.

Does it Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry

Journal of Marketing, Forthcoming
Number of pages: 52 Posted: 23 Nov 2016 Last Revised: 28 Dec 2016
University of South Carolina - Department of Marketing, University of South Carolina - Darla Moore School of Business, Moore School of Business (University of South Carolina) and University of South Carolina - Department of Marketing
Downloads 0 (415,311)

Abstract:

Product recalls, time to recall, brand reliability, brand diversification, stock market performance

4.

Corporate Brand Name Changes and Business Restructuring: Is the Relationship Complementary or Substitutive?

Posted: 15 Jun 2015
Kartik Kalaignanam and Cem Bahadir
Moore School of Business (University of South Carolina) and Independent

Abstract: