Kartik Kalaignanam

Moore School of Business (University of South Carolina)

Associate Professor of Marketing

1014 Greene Street

Columbia, SC 29208

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 41,814

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Top 41,814

in Total Papers Downloads

807

CITATIONS

0

Scholarly Papers (5)

1.

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

Management Science, 2013 Forthcoming
Number of pages: 39 Posted: 28 Jun 2012 Last Revised: 12 Dec 2012
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Emory University - Goizueta Business School
Downloads 301 (67,843)

Abstract:

outsourcing, customer relationship management, shareholder value, resource based view

2.

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry

Journal of Marketing, 2013 Forthcoming , UNC Kenan-Flagler Research Paper No. 2013-23
Number of pages: 50 Posted: 25 Oct 2012 Last Revised: 11 Sep 2013
Kartik Kalaignanam, Tarun Kushwaha and Anne Meike Eilert
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School and University of South Carolina - Department of Marketing
Downloads 297 (64,066)

Abstract:

product recalls, product reliability, accidents, shared product assets, prior brand quality

3.

The Differential Impact of NPD Make/Buy Choices on Immediate and Future Product Quality: Insights from the Automobile Industry

Journal of Marketing, Forthcoming
Posted: 24 Apr 2017
Kartik Kalaignanam, Tarun Kushwaha and Tracey A. Swartz
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School and University of South Carolina - Department of Marketing

Abstract:

New Product Development, Make/Buy, Immediate Product Quality, Future Product Quality

4.

Does it Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry

Journal of Marketing, Forthcoming
Number of pages: 52 Posted: 23 Nov 2016 Last Revised: 28 Dec 2016
University of South Carolina - Department of Marketing, University of South Carolina - Darla Moore School of Business, Moore School of Business (University of South Carolina) and University of South Carolina - Department of Marketing
Downloads 0 (291,656)

Abstract:

Product recalls, time to recall, brand reliability, brand diversification, stock market performance

5.

Corporate Brand Name Changes and Business Restructuring: Is the Relationship Complementary or Substitutive?

Posted: 15 Jun 2015
Kartik Kalaignanam and Cem Bahadir
Moore School of Business (University of South Carolina) and Independent

Abstract: