Yang Yang

University of Florida

Assistant Professor

PO Box 117165, 201 Stuzin Hall

Gainesville, FL 32610-0496

United States

http://www.andrew.cmu.edu/user/yy1/

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 36,027

SSRN RANKINGS

Top 36,027

in Total Papers Downloads

1,244

SSRN CITATIONS

1

CROSSREF CITATIONS

4

Scholarly Papers (5)

1.

Wealth, Warmth and Wellbeing: Whether Happiness is Relative or Absolute Depends on Whether it is About Money, Acquisition or Consumption

Journal of Marketing Research, 2009
Number of pages: 15 Posted: 05 Nov 2008 Last Revised: 12 Apr 2016
University of Chicago - Booth School of Business, University of Florida, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management and University of Chicago - Booth School of Business
Downloads 709 (35,765)
Citation 2

Abstract:

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happiness, money, acquisition, evaluability, relative vs. absolute

2.

Specification Seeking: How Product Specifications Influence Consumer Preference

Journal of Consumer Research, Vol. 35, 2009
Number of pages: 15 Posted: 27 Oct 2008
University of Chicago - Booth School of Business, University of Florida, HEC Paris and Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management
Downloads 266 (116,636)

Abstract:

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specifiication, consumer preference, decision

3.

How Perceptions of Temporal Distance Influence Satiation

Journal of Experimental Social Psychology, Forthcoming
Number of pages: 37 Posted: 05 Jul 2012 Last Revised: 29 Jan 2014
Carnegie Mellon University, University of Minnesota - Twin Cities - Department of Marketing and Logistics Management, University of Florida and Tuck School of Business at Dartmouth
Downloads 115 (244,615)

Abstract:

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satiation, habituation, adaptation, obesity

4.

When It Could Have Been Worse, It Gets Better: How Favorable Uncertainty Resolution Slows Hedonic Adaptation

Journal of Consumer Research, Forthcoming, HEC Paris Research Paper No. MKG-2016-1171
Number of pages: 72 Posted: 01 Sep 2016 Last Revised: 19 Oct 2016
Yang Yang, Yangjie Gu and Jeff Galak
University of Florida, HEC Paris and Carnegie Mellon University
Downloads 80 (310,378)
Citation 1

Abstract:

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hedonic adaptation, happiness, uncertainty, favorable uncertainty resolution

5.

Sentimental Value and its Influence on Hedonic Adaptation

Number of pages: 81 Posted: 13 Aug 2015
Yang Yang and Jeff Galak
University of Florida and Carnegie Mellon University
Downloads 74 (324,895)

Abstract:

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sentimental value, satiation, hedonic adaptation