Philip Boutin

affiliation not provided to SSRN

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Scholarly Papers (1)

1.

Customer Value Anticipation, Customer Satisfaction and Loyalty: An Empirical Examination

Industrial Marketing Management, Vol. 40, No. 2, February 2011
Number of pages: 12 Posted: 22 Jul 2012
Colorado State University, affiliation not provided to SSRN and affiliation not provided to SSRN
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Abstract:

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Customer value anticipation, Service dominant logic, Customer loyalty, Customer satisfaction, Customer value