100 Main Street
E62-416
Cambridge, MA 02142
United States
Massachusetts Institute of Technology (MIT) - Sloan School of Management
Consumer Behavior, Artificial Intelligence, Algorithm Aversion and Appreciation, Belief-updating, Forecasting
marketing placebo, branding, experiential products, co-creation, brand relationships
AI, Behavioral Science, Friction, Behavioral Economics, Machine Learning
Large Language Models, Artificial Intelligence, Consumer Perception, Consumer Bias