Renee Gosline

Massachusetts Institute of Technology (MIT) - Sloan School of Management

100 Main Street

E62-416

Cambridge, MA 02142

United States

SCHOLARLY PAPERS

2

DOWNLOADS

174

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Reversing the Placebo: Performance-Branded Experiences Can Undermine Consumer Performance

Forthcoming, Journal of Consumer Psychology
Number of pages: 58 Posted: 31 Jul 2019 Last Revised: 14 Oct 2019
Sachin Banker, Renee Gosline and Jeffrey K. Lee
University of Utah - David Eccles School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and American University - Kogod School of Business
Downloads 174 (233,723)

Abstract:

Loading...

marketing placebo, branding, experiential products, co-creation, brand relationships

2.

Effects of Mediated Exposure to Gay Exemplars: Does Evoking Empathy Reduce Prejudice and Increase Support for Gay Rights?

APSA 2012 Annual Meeting Paper
Posted: 13 Jul 2012
Seth Goldman, Patrick J. Egan and Renee Gosline
affiliation not provided to SSRN, New York University (NYU) - Wilf Family Department of Politics and Massachusetts Institute of Technology (MIT) - Sloan School of Management

Abstract:

Loading...