Sascha Raithel

Ludwig Maximilians University of Munich - Munich School of Management

Kaulbachstr. 45

Munich, 80539

Germany

SCHOLARLY PAPERS

3

DOWNLOADS

500

CITATIONS

0

Scholarly Papers (3)

1.

In Pursuit of Understanding What Drives Fan Satisfaction

Hamburg University of Technology (TUHH), Management@TUHH Research Paper Series No. 7
Number of pages: 26 Posted: 26 Jul 2012 Last Revised: 04 Feb 2014
University of Magdeburg, Hamburg University of Technology (TUHH), Ludwig Maximilians University of Munich - Munich School of Management and University of Technology Sydney (UTS)
Downloads 211 (77,482)

Abstract:

sports service, success drivers, fan satisfactions, PLS-SEM, impact-performance matrix analysis

2.

The Impact of Brand Rating Dispersion on Firm Value

Journal of Marketing Research, vol. L (June 2013), 399-415.
Number of pages: 59 Posted: 03 May 2013 Last Revised: 21 Dec 2016
Xueming Luo, Sascha Raithel and Michael Wiles
Temple University, Ludwig Maximilians University of Munich - Munich School of Management and Arizona State University (ASU) - Marketing Department
Downloads 158 (122,380)

Abstract:

Brand, Brand Performance, Rating, Dispersion, Firm Performance

3.

Corporate Social Performance, Analyst Stock Recommendations, and Firm Future Returns

Strategic Management Journal (2015) 36: 123-136
Posted: 19 Dec 2016
Xueming Luo, Heli C. Wang, Sascha Raithel and Qinqin Zheng
Temple University, Hong Kong University of Science & Technology (HKUST) - Department of Management & Organization, Ludwig Maximilians University of Munich - Munich School of Management and Fudan University - School of Management

Abstract:

mobile commerce, mobile targeting, competitive targeting, locational targeting, randomized field experiment