Ousanee Sawagvudcharee

Center for Creating Coherent Change and Knowledge

Dr.

Liverpool John Moores University

Liverpool, Liverpool

United Kingdom

SCHOLARLY PAPERS

15

DOWNLOADS

342

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (15)

1.

Impacts of Brand on Consumer Decision Making: Case Study of Beer Brands in Nepal

International Journal of Research, Volume 05 Issue 16, June 2018
Number of pages: 13 Posted: 25 Jul 2018
Ousanee Sawagvudcharee, Sujan Shrestha and Shrawan Mandal
Center for Creating Coherent Change and Knowledge, Tribhuvan University and Shinawatra University
Downloads 101 (282,074)

Abstract:

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Brand Equity, Consumer Decision Making Process, Beer Brands, Branding Elements

2.

Internal Communication Problems in Privatization

Silpakorn University Journal of Social Sciences, Humanities, and Arts, 2012
Number of pages: 13 Posted: 27 Jul 2012 Last Revised: 24 Apr 2018
Ousanee Sawagvudcharee
Center for Creating Coherent Change and Knowledge
Downloads 40 (453,557)

Abstract:

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Privatization, Internal Communication, State-Owned Enterprise

3.

Customer-Based Brand Equity of Star Hotels in Nepal

International Journal of Research, Volume 05, Issue 15, May 2018
Number of pages: 15 Posted: 19 Jul 2018
Ousanee Sawagvudcharee, Kapil Khanal and Pujan Lamichhane
Center for Creating Coherent Change and Knowledge, Tribhuvan University - Faculty of Management and Shinawatra University
Downloads 38 (461,955)

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Brand Equity, Customer-Based Brand Equity, Hotels, Hotel Brand Equity

4.

Messages from a Cross-Level and the Internal Marketing (IM) Perspective to the Privatization Process

Third International Business Research Conference Proceeding, Melbourne, November 20-22, 2006
Number of pages: 8 Posted: 29 Jul 2012
Ousanee Sawagvudcharee, Renate Buber and Judith Young
Center for Creating Coherent Change and Knowledge, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 33 (484,432)

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Internal marketing, privatization process, transformational change

5.

Understanding Culture Through Knowledge Cybernetics

Journal of Social and Development Sciences (ISSN 2221-1152) Vol. 9, No. 1, pp. 38-49, March 2018
Number of pages: 12 Posted: 04 May 2018
Center for Creating Coherent Change and Knowledge, John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K), Shinawatra University and Shinawatra University - School of Management (SOM)
Downloads 30 (499,262)

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cross-cultural management, cultural mapping, knowledge cybernetics

6.

Conceptual Development on Strategic Management for Organizational Improvement

Journal of Social Sciences, Humanities, and Arts, Volume 17, Number 3 (September-December 2017)
Number of pages: 10 Posted: 22 May 2017 Last Revised: 27 Apr 2018
Ousanee Sawagvudcharee and Maurice Yolles
Center for Creating Coherent Change and Knowledge and John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K)
Downloads 29 (504,574)

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Knowledge cybernetics, strategic management paradigm, business strategy, collective agency theory

7.

The Perceived Destination Identity of Stakeholders: A Case of Chang Island

Journal of Education and Vocational Research, Forthcoming
Number of pages: 9 Posted: 30 Mar 2017
Ousanee Sawagvudcharee
Center for Creating Coherent Change and Knowledge
Downloads 24 (532,813)

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Destination identity, tourist’s recognition, the perceived of destination

8.

Understanding Corporate Life-Cycles

Journal of Education and Vocational Research, Vol. 8, No. 4, pp. 15-27, December 2017
Number of pages: 13 Posted: 03 May 2018
Center for Creating Coherent Change and Knowledge, John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K), Dept of International Business and Trade, Glasgow Caledonian University, Shinawatra University and Shinawatra University - School of Management (SOM)
Downloads 20 (557,385)

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corporate paradigms, paradigm change, paradigm life-cycle, corporate life-cycle

9.

Understanding the Multifaceted Dynamics of the Hospitality Organizational Change

ABAC Journal, 2019
Number of pages: 16 Posted: 18 Apr 2018 Last Revised: 03 May 2018
Ousanee Sawagvudcharee and Buncha Limpabandhu
Center for Creating Coherent Change and Knowledge and Shinawatra University - School of Management (SOM)
Downloads 14 (595,707)

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Knowledge Cybernetics, Hospitality Industry, Paradigm Life Cycle, Organizational Change, Social Viable System Model

10.

Understanding Cultural Differences: A Case Study of Chinese Culture

Number of pages: 15 Posted: 24 Mar 2020
Ousanee Sawagvudcharee and Maurice Yolles
Center for Creating Coherent Change and Knowledge and John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K)
Downloads 13 (602,296)

Abstract:

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Culture, Cross-Cultural Communication, Corporate Culture, Knowledge Cybernetic

11.

Understanding Corruption

Journal of Organisational Transformation & Social Change, 2010
Posted: 09 Jun 2016
Ousanee Sawagvudcharee and Maurice Yolles
Center for Creating Coherent Change and Knowledge and John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K)

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Corruption, knowledge cybernetics, ideology, ethics, pathologies

12.

Dealing with Privatization Towards Internal Marketing Perspective

Business Review
Posted: 09 Jun 2016
Ousanee Sawagvudcharee
Center for Creating Coherent Change and Knowledge

Abstract:

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Privatization, Internal Marketing

13.

Exploring the Complex Dynamics of Organizational Change Towards the Paradigm Life-Cycle in the Hospitality Industry

Dusit Thani Journal, 2010
Posted: 09 Jun 2016
Ousanee Sawagvudcharee
Center for Creating Coherent Change and Knowledge

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Knowledge Cybernetics, Paradigm, Paradigm Change, Paradigm Life-Cycle Social Viable Systems model, Hospitality Industry

14.

Privatization Process Efficiency and Communication Problems

ABAC Journal, Vol 34, No 1 (2014)
Posted: 09 Jun 2016
Ousanee Sawagvudcharee
Center for Creating Coherent Change and Knowledge

Abstract:

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Privatization, Internal marketing, Internal Communication

15.

Lack of Internal Communication in Privatization Process

2nd International Conference on Economics, Business and Marketing Management, 2012
Posted: 09 Jun 2016
Ousanee Sawagvudcharee
Center for Creating Coherent Change and Knowledge

Abstract:

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Privatization, Internal marketing, Internal communication