Ousanee Sawagvudcharee

Graduate School, Shinawatra University

Dr.

Shinawatra University

BBD Building

Bangkok, Bangkok

Thailand

SCHOLARLY PAPERS

14

DOWNLOADS

198

CITATIONS

0

Scholarly Papers (14)

1.

Impacts of Brand on Consumer Decision Making: Case Study of Beer Brands in Nepal

International Journal of Research, Volume 05 Issue 16, June 2018
Number of pages: 13 Posted: 25 Jul 2018
Ousanee Sawagvudcharee, Sujan Shrestha and Shrawan Mandal
Graduate School, Shinawatra University, Tribhuvan University and Shinawatra University
Downloads 45 (396,582)

Abstract:

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Brand Equity, Consumer Decision Making Process, Beer Brands, Branding Elements

2.

Internal Communication Problems in Privatization

Silpakorn University Journal of Social Sciences, Humanities, and Arts, 2012
Number of pages: 13 Posted: 27 Jul 2012 Last Revised: 24 Apr 2018
Ousanee Sawagvudcharee
Graduate School, Shinawatra University
Downloads 40 (414,919)

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Privatization, Internal Communication, State-Owned Enterprise

3.

Messages from a Cross-Level and the Internal Marketing (IM) Perspective to the Privatization Process

Third International Business Research Conference Proceeding, Melbourne, November 20-22, 2006
Number of pages: 8 Posted: 29 Jul 2012
Ousanee Sawagvudcharee, Renate Buber and Judith Young
Graduate School, Shinawatra University, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 33 (443,195)

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Internal marketing, privatization process, transformational change

4.

Customer-Based Brand Equity of Star Hotels in Nepal

International Journal of Research, Volume 05, Issue 15, May 2018
Number of pages: 15 Posted: 19 Jul 2018
Ousanee Sawagvudcharee, Kapil Khanal and Pujan Lamichhane
Graduate School, Shinawatra University, Tribhuvan University - Faculty of Management and Shinawatra University
Downloads 19 (515,412)

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Brand Equity, Customer-Based Brand Equity, Hotels, Hotel Brand Equity

5.

Understanding Culture Through Knowledge Cybernetics

Journal of Social and Development Sciences (ISSN 2221-1152) Vol. 9, No. 1, pp. 38-49, March 2018
Number of pages: 12 Posted: 04 May 2018
Graduate School, Shinawatra University, John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K), Shinawatra University and Shinawatra University - School of Management (SOM)
Downloads 18 (521,099)

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cross-cultural management, cultural mapping, knowledge cybernetics

6.

Understanding Corporate Life-Cycles

Journal of Education and Vocational Research, Vol. 8, No. 4, pp. 15-27, December 2017
Number of pages: 13 Posted: 03 May 2018
Graduate School, Shinawatra University, John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K), Dept of International Business and Trade, Glasgow Caledonian University, Shinawatra University and Shinawatra University - School of Management (SOM)
Downloads 14 (543,959)

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corporate paradigms, paradigm change, paradigm life-cycle, corporate life-cycle

7.

The Perceived Destination Identity of Stakeholders: A Case of Chang Island

Journal of Education and Vocational Research, Forthcoming
Number of pages: 9 Posted: 30 Mar 2017
Ousanee Sawagvudcharee
Graduate School, Shinawatra University
Downloads 14 (543,959)

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Destination identity, tourist’s recognition, the perceived of destination

8.

Understanding the Multifaceted Dynamics of the Hospitality Organizational Change

ABAC Journal, 2019
Number of pages: 16 Posted: 18 Apr 2018 Last Revised: 03 May 2018
Ousanee Sawagvudcharee and Buncha Limpabandhu
Graduate School, Shinawatra University and Shinawatra University - School of Management (SOM)
Downloads 8 (579,523)

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Knowledge Cybernetics, Hospitality Industry, Paradigm Life Cycle, Organizational Change, Social Viable System Model

9.

Conceptual Development on Strategic Management for Organizational Improvement

Journal of Social Sciences, Humanities, and Arts, Volume 17, Number 3 (September-December 2017)
Number of pages: 10 Posted: 22 May 2017 Last Revised: 27 Apr 2018
Ousanee Sawagvudcharee and Maurice Yolles
Graduate School, Shinawatra University and John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K)
Downloads 7 (585,513)

Abstract:

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Knowledge cybernetics, strategic management paradigm, business strategy, collective agency theory

10.

Understanding Corruption

Journal of Organisational Transformation & Social Change, 2010
Posted: 09 Jun 2016
Ousanee Sawagvudcharee and Maurice Yolles
Graduate School, Shinawatra University and John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K)

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Corruption, knowledge cybernetics, ideology, ethics, pathologies

11.

Dealing with Privatization Towards Internal Marketing Perspective

Business Review
Posted: 09 Jun 2016
Ousanee Sawagvudcharee
Graduate School, Shinawatra University

Abstract:

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Privatization, Internal Marketing

12.

Exploring the Complex Dynamics of Organizational Change Towards the Paradigm Life-Cycle in the Hospitality Industry

Dusit Thani Journal, 2010
Posted: 09 Jun 2016
Ousanee Sawagvudcharee
Graduate School, Shinawatra University

Abstract:

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Knowledge Cybernetics, Paradigm, Paradigm Change, Paradigm Life-Cycle Social Viable Systems model, Hospitality Industry

13.

Privatization Process Efficiency and Communication Problems

ABAC Journal, Vol 34, No 1 (2014)
Posted: 09 Jun 2016
Ousanee Sawagvudcharee
Graduate School, Shinawatra University

Abstract:

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Privatization, Internal marketing, Internal Communication

14.

Lack of Internal Communication in Privatization Process

2nd International Conference on Economics, Business and Marketing Management, 2012
Posted: 09 Jun 2016
Ousanee Sawagvudcharee
Graduate School, Shinawatra University

Abstract:

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Privatization, Internal marketing, Internal communication