Brennan Davis

California State Polytechnic University, San Luis Obispo - Orfalea College of Business

Associate Professor of Marketing

San Luis Obispo, CA 93407

United States

SCHOLARLY PAPERS

5

DOWNLOADS

362

CITATIONS

0

Scholarly Papers (5)

1.

Reference Dependence and Conjoint Analysis

Review of Marketing Science, Forthcoming
Number of pages: 32 Posted: 03 Aug 2012
Brennan Davis, Imran S. Currim and Rakesh K. Sarin
California State Polytechnic University, San Luis Obispo - Orfalea College of Business, Independent and University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area
Downloads 25 (406,751)

Abstract:

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reference dependence, conjoint analysis

2.

Fifty Years of Fat: News Coverage of Trends that Predate Obesity Prevalence

Davis, Brennan and Brian Wansink (2015), “Fifty Years of Fat: News Coverage of Trends that Predate Obesity,” BMC Public Health, 15:629. doi:10.1186/s12889-015-1981-1 ,
Number of pages: 18 Posted: 16 Jul 2015 Last Revised: 28 Apr 2017
Brennan Davis and Brian Wansink
California State Polytechnic University, San Luis Obispo - Orfalea College of Business and Cornell University
Downloads 4 (502,751)

Abstract:

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obesity; mass media; public health; marketing analytics, epidemiology

3.

Assessing the Societal Impact of Research: The Relational Engagement Approach

Journal of Public Policy & Marketing, 2016 Forthcoming
Number of pages: 47 Posted: 09 Apr 2016 Last Revised: 12 Apr 2016
Melbourne Business School, California State Polytechnic University, San Luis Obispo - Orfalea College of Business, Sam M. Walton College of Business, University of Arkansas, American University - Kogod School of Business, University of Lille II, Queen’s University Management School, Rutgers University, SKEMA Business School - Université de Lille, Stockholm University, Université de Brest in France, Aalto University School of Business, Aalto University, University of Texas at Austin and Department of Management, Marketing, and Entrepreneurship, University of Canterbury
Downloads 0 (394,355)

Abstract:

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research impact, relational engagement, transformative consumer research, societal benefit, impact assessment

4.

Making Small Food Units Seem Regular: How Larger Table Size Reduces Calories to Be Consumed

Journal of the Association of Consumer Research, 1:1, 2016, Forthcoming
Number of pages: 27 Posted: 12 Nov 2015
Brennan Davis, Collin R. Payne and My Bui
California State Polytechnic University, San Luis Obispo - Orfalea College of Business, New Mexico State University and Loyola Marymount University
Downloads 0 (89,440)

Abstract:

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food unit size, frame size, food choice, field experiment, perceptual illusion

5.

Are All Proximity Effects Created Equal? Fast Food Near Schools and Body Weight Among Diverse Adolescents

Journal of Public Policy & Marketing, 1-47, 2012
Posted: 29 Jul 2012
Sonya A. Grier and Brennan Davis
American University - Kogod School of Business and California State Polytechnic University, San Luis Obispo - Orfalea College of Business

Abstract:

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adolescent obesity, fast food, urban, ethnic minorities, low income