Arun Gopalakrishnan

Washington University in St. Louis - John M. Olin Business School

Assistant Professor

One Brookings Drive

Campus Box 1133

St. Louis, MO 63130-4899

United States

SCHOLARLY PAPERS

6

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in Total Papers Downloads

1,577

CITATIONS

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Scholarly Papers (6)

1.

A Cross-Cohort Changepoint Model for Customer-Base Analysis

Number of pages: 63 Posted: 29 Jul 2012 Last Revised: 07 Sep 2016
Arun Gopalakrishnan, Eric Bradlow and Peter Fader
Washington University in St. Louis - John M. Olin Business School, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,040 (19,836)

Abstract:

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Changepoint, Cross-Cohort, Hierarchical Bayesian, Forecasting, Customer-Base Analysis, Customer Lifetime Value, Reversible-Jump MCMC

2.

Consumer Dynamic Usage Allocation and Learning under Multi-Part Tariffs

Marketing Science, Volume 34, Issue 1, 2015
Number of pages: 56 Posted: 26 Sep 2012 Last Revised: 14 Aug 2016
Arun Gopalakrishnan, Raghuram Iyengar and Robert J. Meyer
Washington University in St. Louis - John M. Olin Business School, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 194 (152,723)

Abstract:

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multi-part tariffs, dynamic allocation, consumer learning, dynamic decision making

3.

Limited Dynamic Forecasting of Hidden Markov Models

Number of pages: 64 Posted: 13 Jul 2018
Arun Gopalakrishnan, Eric Bradlow and Peter Fader
Washington University in St. Louis - John M. Olin Business School, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 131 (213,270)

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Hidden Markov Model; Forecasting; Individual-level dynamics; Latent state trajectories

4.

Can Non-Tiered Customer Loyalty Programs Be Profitable?

Number of pages: 41 Posted: 08 Apr 2016 Last Revised: 09 May 2019
Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya and Raphael Thomadsen
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School, Olin Business School - Washington University in St. Louis and Olin School - Washington University in St. Louis
Downloads 117 (232,300)

Abstract:

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Loyalty Program, CRM

5.

The Normalizing Constant in the BG/BB Model

SMU Cox School of Business Research Paper No. 18-33
Number of pages: 4 Posted: 12 Sep 2018 Last Revised: 13 Nov 2018
Daniel McCarthy, Michael Braun and Arun Gopalakrishnan
Emory University - Department of Marketing, Southern Methodist University (SMU) - Marketing Department and Washington University in St. Louis - John M. Olin Business School
Downloads 43 (403,883)

Abstract:

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BG/BB, beta-geometric, beta-binomial, customer base analysis, customer lifetime value, CLV, RFM, Pareto/NBD

6.

The Impact of Coupons on the Visit-to-Purchase Funnel: Theory and Empirical Evidence

Number of pages: 47 Posted: 13 Jul 2018
Arun Gopalakrishnan and Young-Hoon Park
Washington University in St. Louis - John M. Olin Business School and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 52

Abstract:

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Promotion, Couponing, Customer heterogeneity, Consumer search, Visit-to-purchase funnel, Field experiment