Arun Gopalakrishnan

Rice University - Jones Graduate School of Business

6100 South Main Street

P.O. Box 1892

Houston, TX 77005-1892

United States

SCHOLARLY PAPERS

6

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in Total Papers Downloads

1,616

CITATIONS

2

Scholarly Papers (6)

1.

A Cross-Cohort Changepoint Model for Customer-Base Analysis

Number of pages: 63 Posted: 29 Jul 2012 Last Revised: 07 Sep 2016
Arun Gopalakrishnan, Eric Bradlow and Peter Fader
Rice University - Jones Graduate School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,052 (19,896)

Abstract:

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Changepoint, Cross-Cohort, Hierarchical Bayesian, Forecasting, Customer-Base Analysis, Customer Lifetime Value, Reversible-Jump MCMC

2.

Consumer Dynamic Usage Allocation and Learning under Multi-Part Tariffs

Marketing Science, Volume 34, Issue 1, 2015
Number of pages: 56 Posted: 26 Sep 2012 Last Revised: 14 Aug 2016
Arun Gopalakrishnan, Raghuram Iyengar and Robert J. Meyer
Rice University - Jones Graduate School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 195 (154,499)
Citation 1

Abstract:

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multi-part tariffs, dynamic allocation, consumer learning, dynamic decision making

3.

Limited Dynamic Forecasting of Hidden Markov Models

Number of pages: 64 Posted: 13 Jul 2018
Arun Gopalakrishnan, Eric Bradlow and Peter Fader
Rice University - Jones Graduate School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 138 (207,848)

Abstract:

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Hidden Markov Model; Forecasting; Individual-level dynamics; Latent state trajectories

4.

Can Non-Tiered Customer Loyalty Programs Be Profitable?

Number of pages: 41 Posted: 08 Apr 2016 Last Revised: 09 May 2019
Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya and Raphael Thomadsen
Rice University - Jones Graduate School of Business, Washington University in St. Louis - John M. Olin Business School, Olin Business School - Washington University in St. Louis and Olin School - Washington University in St. Louis
Downloads 125 (224,658)

Abstract:

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Loyalty Program, CRM

5.

The Impact of Coupons on the Visit-to-Purchase Funnel: Theory and Empirical Evidence

Number of pages: 47 Posted: 13 Jul 2018 Last Revised: 28 May 2019
Arun Gopalakrishnan and Young-Hoon Park
Rice University - Jones Graduate School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 62 (348,875)

Abstract:

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Promotion, Couponing, Customer heterogeneity, Consumer search, Visit-to-purchase funnel, Field experiment

6.

The Normalizing Constant in the BG/BB Model

SMU Cox School of Business Research Paper No. 18-33
Number of pages: 4 Posted: 12 Sep 2018 Last Revised: 13 Nov 2018
Daniel McCarthy, Michael Braun and Arun Gopalakrishnan
Emory University - Department of Marketing, Southern Methodist University (SMU) - Marketing Department and Rice University - Jones Graduate School of Business
Downloads 44 (406,953)
Citation 1

Abstract:

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BG/BB, beta-geometric, beta-binomial, customer base analysis, customer lifetime value, CLV, RFM, Pareto/NBD