Arun Gopalakrishnan

Rice University - Jones Graduate School of Business

6100 South Main Street

P.O. Box 1892

Houston, TX 77005-1892

United States

  • Rice University - Jones Graduate School of Business

SCHOLARLY PAPERS

9

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4,184

TOTAL CITATIONS
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Top 39,473

in Total Papers Citations

10

Scholarly Papers (9)

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1.

A Cross-Cohort Changepoint Model for Customer-Base Analysis

Number of pages: 63 Posted: 29 Jul 2012 Last Revised: 07 Sep 2016
Arun Gopalakrishnan, Eric Bradlow and Peter Fader
Rice University - Jones Graduate School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,311 (31,930)
Citation 3

Abstract:

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Changepoint, Cross-Cohort, Hierarchical Bayesian, Forecasting, Customer-Base Analysis, Customer Lifetime Value, Reversible-Jump MCMC

2.

Do Co-branded Credit Cards Increase Customer Loyalty?

Number of pages: 64 Posted: 12 Apr 2021 Last Revised: 27 Nov 2023
Nan Zhao, Arun Gopalakrishnan and Chakravarthi Narasimhan
Georgia Institute of Technology, Rice University - Jones Graduate School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 633 (86,551)
Citation 1

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Cobranding, Loyalty Programs, Selection Bias, Airlines, Quasi- Experimental Methods

3.

Can Non-Tiered Customer Loyalty Programs Be Profitable?

Marketing Science, forthcoming
Number of pages: 49 Posted: 08 Apr 2016 Last Revised: 08 Sep 2020
Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya and Raphael Thomadsen
Rice University - Jones Graduate School of Business, University of Pennsylvania - The Wharton School, Queen's University - Smith School of Business and Olin School - Washington University in St. Louis
Downloads 523 (110,079)
Citation 1

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Loyalty Program, CRM

4.

The Impact of Coupons on the Visit-to-Purchase Funnel

Number of pages: 38 Posted: 13 Jul 2018 Last Revised: 03 Apr 2020
Arun Gopalakrishnan and Young-Hoon Park
Rice University - Jones Graduate School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 455 (130,116)

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Promotion, Couponing, Customer heterogeneity, Consumer search, Visit-to-purchase funnel, Field experiment

5.

Limited Dynamic Forecasting of Hidden Markov Models

Number of pages: 64 Posted: 13 Jul 2018
Arun Gopalakrishnan, Eric Bradlow and Peter Fader
Rice University - Jones Graduate School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 347 (177,063)

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Hidden Markov Model; Forecasting; Individual-level dynamics; Latent state trajectories

6.

The Right Timing and the Right Offer for Purchase Conversion? Evidence from a Field Experiment on Shopping Cart Interventions

Number of pages: 51 Posted: 02 Aug 2021 Last Revised: 21 May 2024
Arun Gopalakrishnan and Young-Hoon Park
Rice University - Jones Graduate School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 276 (225,616)

Abstract:

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Field experiment, Purchase conversion, Shopping cart, Mobile coupons, Marketing interventions, Timing, Cart behavior, Cart recency, Cart-to-purchase

7.

Consumer Dynamic Usage Allocation and Learning under Multi-Part Tariffs

Marketing Science, Volume 34, Issue 1, 2015
Number of pages: 56 Posted: 26 Sep 2012 Last Revised: 14 Aug 2016
Arun Gopalakrishnan, Raghuram Iyengar and Robert J. Meyer
Rice University - Jones Graduate School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 227 (274,945)
Citation 4

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multi-part tariffs, dynamic allocation, consumer learning, dynamic decision making

8.

Coupons Along the Conversion Funnel: A Structural Approach

Number of pages: 32 Posted: 19 Sep 2019
Jialie Chen, Arun Gopalakrishnan and Young-Hoon Park
affiliation not provided to SSRN, Rice University - Jones Graduate School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 210 (294,773)

Abstract:

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Promotion, Couponing, Consumer search, Search cost, Consumer heterogeneity, Structural model, Field experiment

9.

The Normalizing Constant in the BG/BB Model

SMU Cox School of Business Research Paper No. 18-33
Number of pages: 4 Posted: 12 Sep 2018 Last Revised: 13 Nov 2018
Daniel McCarthy, Michael Braun and Arun Gopalakrishnan
University of Maryland - Robert H. Smith School of Business, Southern Methodist University (SMU) - Marketing Department and Rice University - Jones Graduate School of Business
Downloads 202 (305,693)
Citation 1

Abstract:

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BG/BB, beta-geometric, beta-binomial, customer base analysis, customer lifetime value, CLV, RFM, Pareto/NBD