Emine Sarigollu

McGill University

1001 Sherbrooke St. W

Montreal, Quebec H3A 1G5

Canada

  • McGill University

SCHOLARLY PAPERS

11

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3,724

TOTAL CITATIONS
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Top 32,747

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12

Scholarly Papers (11)

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1.

How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix

Journal of Business Research, Vol. 65, No. 1, pp. 92-99, 2012
Number of pages: 41 Posted: 13 Feb 2013
Rong Huang and Emine Sarigollu
Saint Anselm College and McGill University
Downloads 2,578 (11,460)
Citation 5

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brand awareness, market outcome, brand equity, marketing mix elements

2.

Assessing Consumer Preferences for Clean-Fuel Vehicles: A Discrete Choice Experiment

Journal of Public Policy and Marketing 19(1), 2000, pp. 106-118
Number of pages: 40 Posted: 14 Feb 2013
Gordon Ewing and Emine Sarigollu
McGill University - Department of Geography and McGill University
Downloads 261 (245,381)
Citation 4

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clean-fuel vehicles, consumer preference, transportation, electric car, discrete choice experiment

3.

Benevolent Leadership: Conceptualization and Construct Development

Journal of Business Ethics, 108(4), pp. 537–553, 2011
Number of pages: 50 Posted: 31 Jul 2012
Fahri Karakas and Emine Sarigollu
University of East Anglia, Norwich Business School and McGill University
Downloads 253 (253,277)
Citation 1

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4.

Management Learning at the Speed of Life: Designing Reflective, Creative, and Collaborative Spaces for Millenials

The International Journal of Management Education, 13 (3), 2015, pp. 237–248.
Number of pages: 30 Posted: 31 Dec 2015
Fahri Karakas, Alperen Manisaligil and Emine Sarigollu
University of East Anglia, Norwich Business School, Case Western Reserve University, Weatherhead School of Management, Department of Organizational Behavior, Students and McGill University
Downloads 176 (356,508)

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Management learning, technology, creativity, reflection, collaboration, millenials

5.

Benefit Segmentation of Tourists to the Caribbean

Journal of International Consumer Marketing, 19 (4), pp. 59-74, 2008
Number of pages: 37 Posted: 13 Feb 2013
Rong Huang and Emine Sarigollu
Saint Anselm College and McGill University
Downloads 129 (460,982)

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Benefits segmentation, destination marketing, Caribbean

6.

Environmental Sensitivity in a Developing Country: Consumer Classification and Implications

Environment & Behavior 37 (4) 2005, pp. 487-510
Number of pages: 36 Posted: 14 Feb 2013
Muzaffer Bodur and Emine Sarigollu
Bogazici University - Faculty of Economics and Administrative Sciences and McGill University
Downloads 88 (604,598)

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Attitude toward the environment, Environmental sensitivity, Consumer classification, Turkey

7.

The Use of Benevolent Leadership Development to Advance Principles of Responsible Management Education

Journal of Management Development, 32 (8), 2013, pp. 801-822.
Number of pages: 44 Posted: 17 Nov 2015
Fahri Karakas, Emine Sarigollu and Alperen Manisaligil
University of East Anglia, Norwich Business School, McGill University and Case Western Reserve University - Weatherhead School of Management
Downloads 62 (732,105)

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Benevolent Leadership, PRME initiative, Responsible Management

8.

Benefits Segmentation of Visitors to Latin America

Journal of Travel Research 43 (3), 2005, pp. 277-293
Number of pages: 66 Posted: 13 Feb 2013
Emine Sarigollu and Rong Huang
McGill University and Saint Anselm College
Downloads 60 (743,835)
Citation 1

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Benefits segmentation, destination marketing, Latin America

9.

Cross-Country Exploration of Environmental Attitudes

Environment & Behavior 41 (3), 2009, pp. 365-386
Number of pages: 39 Posted: 14 Feb 2013
Emine Sarigollu
McGill University
Downloads 59 (750,028)
Citation 1

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Environmental attitudes, Cross-country, Cross-cultural, Marketing, Canada, Turkey

10.

Assessing Satisfaction with Core and Secondary Attributes

Journal of Business Research, Vol. 61, No. 9, 2008
Number of pages: 28 Posted: 13 Feb 2013
Rong Huang and Emine Sarigollu
Saint Anselm College and McGill University
Downloads 58 (756,258)

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Satisfaction, core attributes, secondary attributes, stated importance, derived importance, tourist product, Latin America

11.

Assessment of Brand Equity Measures

Huang, Rong and Sarigöllü, Emine, “Assessment of Brand Equity Measures”, International Journal of Market Research 56 (6), 2014, pp. 783-806.
Posted: 17 Nov 2015
Emine Sarigollu
McGill University

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Brand Equity, Brand Equity Measure, Customer Mind-set, Revenue Premium