Emine Sarigollu

McGill University

1001 Sherbrooke St. W

Montreal, Quebec H3A 1G5

Canada

SCHOLARLY PAPERS

11

DOWNLOADS
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Top 30,308

in Total Papers Downloads

3,160

SSRN CITATIONS
Rank 31,769

SSRN RANKINGS

Top 31,769

in Total Papers Citations

14

CROSSREF CITATIONS

20

Scholarly Papers (11)

1.

How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix

Journal of Business Research, Vol. 65, No. 1, pp. 92-99, 2012
Number of pages: 41 Posted: 13 Feb 2013
Rong Huang and Emine Sarigollu
Saint Anselm College and McGill University
Downloads 2,199 (13,221)
Citation 5

Abstract:

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brand awareness, market outcome, brand equity, marketing mix elements

2.

Assessing Consumer Preferences for Clean-Fuel Vehicles: A Discrete Choice Experiment

Journal of Public Policy and Marketing 19(1), 2000, pp. 106-118
Number of pages: 40 Posted: 14 Feb 2013
Gordon Ewing and Emine Sarigollu
McGill University - Department of Geography and McGill University
Downloads 244 (233,190)
Citation 4

Abstract:

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clean-fuel vehicles, consumer preference, transportation, electric car, discrete choice experiment

3.

Benevolent Leadership: Conceptualization and Construct Development

Journal of Business Ethics, 108(4), pp. 537–553, 2011
Number of pages: 50 Posted: 31 Jul 2012
Fahri Karakas and Emine Sarigollu
University of East Anglia, Norwich Business School and McGill University
Downloads 167 (329,954)
Citation 1

Abstract:

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4.

Management Learning at the Speed of Life: Designing Reflective, Creative, and Collaborative Spaces for Millenials

The International Journal of Management Education, 13 (3), 2015, pp. 237–248.
Number of pages: 30 Posted: 31 Dec 2015
Fahri Karakas, Alperen Manisaligil and Emine Sarigollu
University of East Anglia, Norwich Business School, Case Western Reserve University, Weatherhead School of Management, Department of Organizational Behavior, Students and McGill University
Downloads 151 (359,190)

Abstract:

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Management learning, technology, creativity, reflection, collaboration, millenials

5.

Benefit Segmentation of Tourists to the Caribbean

Journal of International Consumer Marketing, 19 (4), pp. 59-74, 2008
Number of pages: 37 Posted: 13 Feb 2013
Rong Huang and Emine Sarigollu
Saint Anselm College and McGill University
Downloads 120 (429,409)

Abstract:

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Benefits segmentation, destination marketing, Caribbean

6.

Environmental Sensitivity in a Developing Country: Consumer Classification and Implications

Environment & Behavior 37 (4) 2005, pp. 487-510
Number of pages: 36 Posted: 14 Feb 2013
Muzaffer Bodur and Emine Sarigollu
Bogazici University - Faculty of Economics and Administrative Sciences and McGill University
Downloads 77 (576,120)

Abstract:

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Attitude toward the environment, Environmental sensitivity, Consumer classification, Turkey

7.

Benefits Segmentation of Visitors to Latin America

Journal of Travel Research 43 (3), 2005, pp. 277-293
Number of pages: 66 Posted: 13 Feb 2013
Emine Sarigollu and Rong Huang
McGill University and Saint Anselm College
Downloads 54 (690,845)
Citation 1

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Benefits segmentation, destination marketing, Latin America

8.

Assessing Satisfaction with Core and Secondary Attributes

Journal of Business Research, Vol. 61, No. 9, 2008
Number of pages: 28 Posted: 13 Feb 2013
Rong Huang and Emine Sarigollu
Saint Anselm College and McGill University
Downloads 52 (702,700)

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Satisfaction, core attributes, secondary attributes, stated importance, derived importance, tourist product, Latin America

9.

Cross-Country Exploration of Environmental Attitudes

Environment & Behavior 41 (3), 2009, pp. 365-386
Number of pages: 39 Posted: 14 Feb 2013
Emine Sarigollu
McGill University
Downloads 50 (715,151)
Citation 1

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Environmental attitudes, Cross-country, Cross-cultural, Marketing, Canada, Turkey

10.

The Use of Benevolent Leadership Development to Advance Principles of Responsible Management Education

Journal of Management Development, 32 (8), 2013, pp. 801-822.
Number of pages: 44 Posted: 17 Nov 2015
Fahri Karakas, Emine Sarigollu and Alperen Manisaligil
University of East Anglia, Norwich Business School, McGill University and Case Western Reserve University - Weatherhead School of Management
Downloads 46 (740,657)

Abstract:

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Benevolent Leadership, PRME initiative, Responsible Management

11.

Assessment of Brand Equity Measures

Huang, Rong and Sarigöllü, Emine, “Assessment of Brand Equity Measures”, International Journal of Market Research 56 (6), 2014, pp. 783-806.
Posted: 17 Nov 2015
Emine Sarigollu
McGill University

Abstract:

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Brand Equity, Brand Equity Measure, Customer Mind-set, Revenue Premium