Bangalore, Karnataka 560076
Indian Institute of Management (IIMB), Bangalore
in Total Papers Downloads
Women, Television, Advertisements, Society
Technology, Brand, Corporate, Marketing, Image, Communication
brand, value proposition, functional, emotional, self expressive, benefit, bank
Indian consumer electronics, Korean firms, market entry
Brand identity, B2B, Buying center, Role, Brand as person, Brand as symbol
High Power Brand (HPB), value, image, dysfimctionality, developing countries
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