Theresa Wilson

Central Washington University

400 E. University Way

Ellensburg, WA 98926

United States

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Building Corporate Reputation Through Consumer Responses to Green New Products

Journal of Brand Management, Vol. 25, Issue 1, 2017
Number of pages: 15 Posted: 24 Apr 2018 Last Revised: 12 Sep 2018
Mark Pritchard and Theresa Wilson
Central Washington University and Central Washington University
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Abstract:

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Corporate reputation, Green new products, Services, CSR, Sustainability