Christilene Du Plessis

Erasmus University Rotterdam (EUR), Rotterdam School of Management (RSM), Students

Doctoral Candidate

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

SCHOLARLY PAPERS

1

DOWNLOADS

164

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (1)

1.

When in Doubt, Elaborate? How Elaboration on Uncertainty Influences the Persuasiveness of Consumer-Generated Product Reviews When Reviewers Are Incentivized

Northeastern U. D’Amore-McKim School of Business Research Paper No. 2821641
Number of pages: 59 Posted: 13 Aug 2016
Christilene Du Plessis, Andrew T. Stephen, Yakov Bart and Dilney Goncalves
Erasmus University Rotterdam (EUR), Rotterdam School of Management (RSM), Students , University of Oxford - Said Business School, Northeastern University - D'Amore-McKim School of Business and IE University - IE Business School - Department of Marketing
Downloads 164 (196,812)
Citation 1

Abstract:

Loading...

incentives, user-generated content, reviewer trustworthiness, uncertainty, attitude certainty