Larry Lockshin

University of South Australia - Ehrenberg Bass Institute of Marketing Science

Professor

GPO Box 2471

Adelaide, 5001

Australia

  • University of South Australia - Ehrenberg Bass Institute of Marketing Science

    • Email
    • Tel: 61 (0)8 8302 0261
SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Testing the Robustness of Best Worst Scaling for Cross-National Segmentation with Different Numbers of Choice Sets

Food Quality and Preference, Vol. 27, pp. 230–242, 2013
Posted: 14 Feb 2013
Simone Mueller Loose and Larry Lockshin
Aarhus University and University of South Australia - Ehrenberg Bass Institute of Marketing Science

Abstract:

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Best–worst scaling, Latent class segmentation, Incomplete designs

2.

Let’s See What They Have: What Consumers Look for in a Restaurant Wine List

Cornell Hospitality Quarterly, Vol. 53, no. 2, pp. 110-121, 2012
Posted: 10 Aug 2012
Armando Maria Corsi, Simone Maria Mueller and Larry Lockshin
University of South Australia - School of Marketing, affiliation not provided to SSRN and University of South Australia - Ehrenberg Bass Institute of Marketing Science

Abstract:

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on-premises wine sales, wine list, discrete choice analysis