Norihiro Kasuga

Konan University

Professor

Kobe, Hyogo 658-8501

Japan

SCHOLARLY PAPERS

2

DOWNLOADS

161

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Mass Media Effects on Trading Activities: Television Broadcasting Evidence from Japan

Number of pages: 43 Posted: 19 Dec 2016 Last Revised: 21 Apr 2018
Hiroyuki Aman, Norihiro Kasuga and Hiroshi Moriyasu
Kwansei Gakuin University, Konan University and Nagasaki University
Downloads 88 (298,241)

Abstract:

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television broadcasting, trading activities, investor attention

2.

Corporate Advertisements and the Investor Attention Effect: Evidence from Television Commercials

Number of pages: 35 Posted: 23 Jun 2017 Last Revised: 07 Mar 2019
Hiroyuki Aman, Norihiro Kasuga and Hiroshi Moriyasu
Kwansei Gakuin University, Konan University and Nagasaki University
Downloads 73 (333,391)

Abstract:

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corporate advertising, television commercial, investor attention, trading activity