Adam Alter

New York University (NYU) - Department of Marketing

Assistant Professor

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

SCHOLARLY PAPERS

3

DOWNLOADS

759

SSRN CITATIONS
Rank 32,118

SSRN RANKINGS

Top 32,118

in Total Papers Citations

11

CROSSREF CITATIONS

12

Scholarly Papers (3)

1.

Financial Deprivation Selectively Shifts Moral Standards and Compromises Moral Decisions

Organizational Behavior and Human Decision Processes, September 2013, Rotman School of Management Working Paper No. 2325954
Number of pages: 57 Posted: 16 Sep 2013
Dartmouth College, Boston University - Questrom School of Business, New York University (NYU) - Department of Marketing and Duke University - Fuqua School of Business
Downloads 575 (51,197)
Citation 4

Abstract:

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ethics, fairness, morality, dishonesty, cheating, lying, scarcity, judgment and decision making

2.

Name Similarity Encourages Generosity: A Field Experiment in Email Personalization

Munz, Kurt P., Minah H. Jung, and Adam L. Alter (2020) , “Name Similarity Encourages Generosity: A Field Experiment in Email Personalization,” Marketing Science, forthcoming.
Number of pages: 62 Posted: 14 Sep 2018 Last Revised: 05 May 2020
Kurt Munz, Minah Jung and Adam Alter
New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 166 (195,650)
Citation 3

Abstract:

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field experiment, charitable giving, individual targeting, personalization, one-to-one marketing

3.

Financial Deprivation Prompts Consumers to Seek Scarce Goods

Journal of Consumer Research, Vol. 39, No. 3, 2012
Number of pages: 16 Posted: 13 Apr 2016
Eesha Sharma and Adam Alter
Dartmouth College and New York University (NYU) - Department of Marketing
Downloads 18 (578,999)
Citation 4

Abstract:

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