Adam Alter

New York University (NYU) - Department of Marketing

Assistant Professor

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

  • New York University (NYU) - Department of Marketing

SCHOLARLY PAPERS

3

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1,393

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in Total Papers Citations

14

Scholarly Papers (3)

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1.

Financial Deprivation Selectively Shifts Moral Standards and Compromises Moral Decisions

Organizational Behavior and Human Decision Processes, September 2013, Rotman School of Management Working Paper No. 2325954
Number of pages: 57 Posted: 16 Sep 2013
Eesha Sharma, Nina Mazar, Adam Alter and Dan Ariely
Dartmouth College, Boston University - Questrom School of Business, New York University (NYU) - Department of Marketing and Duke University - Fuqua School of Business
Downloads 829 (59,674)
Citation 4

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ethics, fairness, morality, dishonesty, cheating, lying, scarcity, judgment and decision making

2.

Name Similarity Encourages Generosity: A Field Experiment in Email Personalization

Munz, Kurt P., Minah H. Jung, and Adam L. Alter (2020) , “Name Similarity Encourages Generosity: A Field Experiment in Email Personalization,” Marketing Science, forthcoming.
Number of pages: 62 Posted: 14 Sep 2018 Last Revised: 05 May 2020
Kurt Munz, Minah Jung and Adam Alter
Bocconi University - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 508 (111,589)
Citation 3

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field experiment, charitable giving, individual targeting, personalization, one-to-one marketing

3.

Financial Deprivation Prompts Consumers to Seek Scarce Goods

Journal of Consumer Research, Vol. 39, No. 3, 2012
Number of pages: 16 Posted: 13 Apr 2016
Eesha Sharma and Adam Alter
Dartmouth College and New York University (NYU) - Department of Marketing
Downloads 56 (723,415)
Citation 7

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