Hal Hershfield

University of California, Los Angeles (UCLA) - Marketing Area

Assistant Professor

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

3

DOWNLOADS
Rank 34,525

SSRN RANKINGS

Top 34,525

in Total Papers Downloads

1,232

CITATIONS

0

Scholarly Papers (3)

1.

The Effects of Being Time Poor and Time Rich on Life Satisfaction

Number of pages: 34 Posted: 10 Dec 2018 Last Revised: 16 Feb 2019
Marissa Sharif, Cassie Mogilner and Hal Hershfield
University of Pennsylvania - The Wharton School, University of California, Los Angeles (UCLA) - Anderson School of Management and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 1,034 (19,693)

Abstract:

Loading...

life satisfaction, happiness, time, discretionary time, time pressure

2.

Temporal Reframing and Participation in a Savings Program: A Field Experiment

Number of pages: 50 Posted: 10 Jan 2018 Last Revised: 06 Feb 2019
Hal Hershfield, Stephen Shu and Shlomo Benartzi
University of California, Los Angeles (UCLA) - Marketing Area, City, University of London and University of California at Los Angeles
Downloads 198 (147,968)

Abstract:

Loading...

choice architecture, behavioral economics, saving, field experiment, financial technology

3.

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Journal of Marketing Research (2015), 52 (4), 436-452
Posted: 20 Sep 2014 Last Revised: 17 Dec 2016
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Management Information Systems, Center for Neural Decision Making, Temple University, Temple University - Department of Psychology, Duke University - Fuqua School of Business, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing

Abstract:

Loading...

advertising elasticities, neuroscience, biometrics, implicit measures, market response modeling