Hal Hershfield

University of California, Los Angeles (UCLA) - Marketing Area

Assistant Professor

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

5

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CROSSREF CITATIONS

1

Scholarly Papers (5)

1.

The Effects of Being Time Poor and Time Rich on Life Satisfaction

Number of pages: 43 Posted: 10 Dec 2018 Last Revised: 03 Sep 2019
Marissa Sharif, Cassie Mogilner and Hal Hershfield
University of Pennsylvania - The Wharton School, University of California, Los Angeles (UCLA) - Anderson School of Management and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 1,510 (12,030)
Citation 1

Abstract:

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life satisfaction, happiness, time, discretionary time, time pressure

2.

Temporal Reframing and Participation in a Savings Program: A Field Experiment

Number of pages: 50 Posted: 10 Jan 2018 Last Revised: 06 Feb 2019
Hal Hershfield, Stephen Shu and Shlomo Benartzi
University of California, Los Angeles (UCLA) - Marketing Area, City, University of London and University of California at Los Angeles
Downloads 322 (97,388)
Citation 1

Abstract:

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choice architecture, behavioral economics, saving, field experiment, financial technology

3.

Financial Product Sensitivity Predicts Financial Health

Forthcoming, Journal of Behavioral Decision Making
Number of pages: 37 Posted: 06 Nov 2019
Bocconi University - Department of Marketing, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 33 (470,459)

Abstract:

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consumer financial decision making, debt, investment, well-being, financial literacy

4.

On Shifting Consumers from High-Interest to Low-Interest Debt

Financial Planning Review, Vol. 2, Issue 1, March 2019
Posted: 12 Nov 2019
Adam Eric Greenberg and Hal Hershfield
Bocconi University - Department of Marketing and University of California, Los Angeles (UCLA) - Marketing Area

Abstract:

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5.

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Journal of Marketing Research (2015), 52 (4), 436-452
Posted: 20 Sep 2014 Last Revised: 17 Dec 2016
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management, University of Houston - C.T. Bauer College of Business, Center for Neural Decision Making, Temple University, Temple University - Department of Psychology, New York University (NYU) - Department of Marketing, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing

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advertising elasticities, neuroscience, biometrics, implicit measures, market response modeling