Hal Hershfield

University of California, Los Angeles (UCLA) - Marketing Area

Assistant Professor

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 13,616

SSRN RANKINGS

Top 13,616

in Total Papers Downloads

4,530

SSRN CITATIONS

5

CROSSREF CITATIONS

1

Scholarly Papers (6)

1.

The Effects of Being Time Poor and Time Rich on Life Satisfaction

Number of pages: 43 Posted: 10 Dec 2018 Last Revised: 03 Sep 2019
Marissa Sharif, Cassie Mogilner and Hal Hershfield
University of Pennsylvania - The Wharton School, University of California, Los Angeles (UCLA) - Anderson School of Management and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 2,379 (7,316)
Citation 3

Abstract:

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life satisfaction, happiness, time, discretionary time, time pressure

2.

A Mega-Study of Text-Message Nudges Encouraging Patients to Get Vaccinated at their Pharmacy

Number of pages: 30 Posted: 19 Feb 2021 Last Revised: 24 May 2021
University of Pennsylvania - The Wharton School, University of Pennsylvania - Perelman School of Medicine, Department of Medicine, University of Pennsylvania, University of Pennsylvania, University of Pennsylvania, University of Pennsylvania - Operations & Information Management Department, University of Pennsylvania, University of Pennsylvania, University of California, Los Angeles (UCLA), Anderson School of Management, Students, University of California, Los Angeles (UCLA), Geisinger Health System, University of Pennsylvania, The Wharton School, Operations & Information Management Department, Students, Rutgers, The State University of New Jersey, Stanford University, University of California, Los Angeles (UCLA) - Anderson School of Management, Geisinger Health System, University of California, Los Angeles (UCLA) - Marketing Area, University of Pennsylvania, University of Pennsylvania - The Wharton School, Carnegie Mellon University, Northwestern University, Harvard University, The Wharton School, Geisinger Health System, Center for Translational Bioethics and Health Care Policy, University of Pennsylvania, University of Pennsylvania - Operations & Information Management Department, Geisinger Health System, Carnegie Mellon University, University of Arizona, Harvard University, University of Pennsylvania, Harvard Business School, University of Pennsylvania - The Wharton School, University of Pennsylvania - Perelman School of Medicine, University of Pennsylvania - Perelman School of Medicine, University of Hawaii at West O'ahu, University of Pennsylvania - Marketing Department, University of Pennsylvania - Perelman School of Medicine, Department of Medicine and University of Pennsylvania - Department of Psychology
Downloads 1,477 (15,754)

Abstract:

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vaccination, COVID-19, nudge, influenza, field experiment

3.

Temporal Reframing and Participation in a Savings Program: A Field Experiment

Number of pages: 50 Posted: 10 Jan 2018 Last Revised: 06 Feb 2019
Hal Hershfield, Stephen Shu and Shlomo Benartzi
University of California, Los Angeles (UCLA) - Marketing Area, City, University of London and University of California at Los Angeles
Downloads 627 (53,106)
Citation 3

Abstract:

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choice architecture, behavioral economics, saving, field experiment, financial technology

4.

Financial Product Sensitivity Predicts Financial Health

Forthcoming, Journal of Behavioral Decision Making
Number of pages: 37 Posted: 06 Nov 2019
Bocconi University - Department of Marketing, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 47 (486,411)

Abstract:

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consumer financial decision making, debt, investment, well-being, financial literacy

5.

On Shifting Consumers from High-Interest to Low-Interest Debt

Financial Planning Review, Vol. 2, Issue 1, March 2019
Posted: 12 Nov 2019
Adam Eric Greenberg and Hal Hershfield
Bocconi University - Department of Marketing and University of California, Los Angeles (UCLA) - Marketing Area

Abstract:

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6.

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Journal of Marketing Research (2015), 52 (4), 436-452
Posted: 20 Sep 2014 Last Revised: 17 Dec 2016
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management, University of Houston - C.T. Bauer College of Business, Center for Neural Decision Making, Temple University, Temple University - Department of Psychology, New York University (NYU) - Department of Marketing, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing

Abstract:

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advertising elasticities, neuroscience, biometrics, implicit measures, market response modeling