Jay Carlson

Union College - Graduate Management Institute

1 Union Avenue

Schenectady, NY 12308-3151

United States

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Scholarly Papers (1)

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Why Consumers Respond Differently to Absolute Versus Percentage Descriptions of Quantities

Marketing Letters, Forthcoming
Number of pages: 26 Posted: 13 Aug 2012
Danny Weathers, Scott D. Swain and Jay Carlson
Louisiana State University, Baton Rouge, Clemson University - Department of Marketing and Union College - Graduate Management Institute
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Citation 1

Abstract:

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Analogue Magnitude Codes, Face Values, Percentages, Pricing, Price Evaluations