Cornelia Pechmann

University of California Irvine

Professor

The Paul Merage School of Business

School of Business

Irvine, CA CA 92617

United States

http://merage.uci.edu/Faculty/FacultyDirectory/FacultyProfiles.aspx?FacultyID=45

SCHOLARLY PAPERS

9

DOWNLOADS

243

SSRN CITATIONS

1

CROSSREF CITATIONS

2

Scholarly Papers (9)

1.

The Performance Effects of Creative Imitation on Original Products: Evidence From Lab and Field Experiments

Number of pages: 40 Posted: 15 Feb 2018 Last Revised: 23 Sep 2019
Liangyan Wang, Brian Wu, Cornelia Pechmann and Yitong Wang
Antai Management School, Shanghai Jiaotong University, University of Michigan, Stephen M. Ross School of Business, University of California Irvine and UTS Business School, University of Technology
Downloads 80 (316,026)

Abstract:

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Creative imitation, Choice set, Product quality, Consumer satisfaction, Expectancy disconfirmation

2.

The Effects of Advertising Models for Age-Restricted Products and Self-Concept Discrepancy on Advertising Outcomes Among Young Adolescents

Journal of Consumer Psychology, 25, 3 (2015) 519–529
Number of pages: 11 Posted: 16 Dec 2015
Todd Pezzuti, Dante M. Pirouz and Cornelia Pechmann
University of Chile, University of Western Ontario - The Richard Ivey School of Business and University of California Irvine
Downloads 64 (357,562)
Citation 1

Abstract:

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child consumers, social influence, public policy, advertising, ideal self, self-concept

3.

How to Publish Consumer Research Based on Experiments in the Top Marketing Journals

How to Publish Consumer Research based on Experiments in the Top Marketing Journals, in Stewart, David W. and Ladik, Daniel, How to Publish in the Best Marketing Journals, Northampton, MA: Edward Elgar, Chapter 5, Forthcoming.
Number of pages: 28 Posted: 12 Mar 2019 Last Revised: 29 Sep 2019
Cornelia Pechmann
University of California Irvine
Downloads 36 (456,366)

Abstract:

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4.

Creating Boundary-Breaking Marketing-Relevant Consumer Research

Number of pages: 56 Posted: 12 Nov 2019
University of Southern California - Marketing Department, Columbia University, London Business School, George Washington University, University of Southern California, Columbia Business School - Marketing, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of California Irvine
Downloads 30 (484,137)

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consumer research, marketing, breaking boundaries, broad impact, marketplace stakeholders

5.

Facilitating Adolescent Well-Being: A Review of the Challenges and Opportunities and the Beneficial Roles of Parents, Schools, Neighborhoods, and Policymakers

Number of pages: 65 Posted: 02 Oct 2019
Cornelia Pechmann, Jesse R Catlin and Yu Zheng
University of California Irvine, California State University, Sacramento and The School of Communication and Design
Downloads 15 (571,044)

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adolescent consumption, adolescent epidemiology, neurological development, psychosocial development, drug and alcohol use, premature sex, unhealthy eating, academic pursuits, extracurricular activities

6.

The Effects of Advertising and Other Marketing Communications on Health-Related Consumer Behaviors

Current Opinion in Psychology, 10, 44–49, 2016. DOI/10.1016/j.copsyc.2015.12.008
Number of pages: 20 Posted: 30 Sep 2019
Cornelia Pechmann and Jesse R Catlin
University of California Irvine and California State University, Sacramento
Downloads 6 (630,474)

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7.

The Use of Web-Based Support Groups versus Usual Quit-Smoking Care for Men and Women 21–59 Years Old: A Protocol for a Randomized Controlled Trial

Journal of Medical Internet Research Protocols (Forthcoming)
Number of pages: 23 Posted: 08 Nov 2019
University of California Irvine, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 5 (637,382)

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Quit Smoking, Twitter, Support Group, Nicotine Replacement Therapy (NRT), Cigarettes, Tobacco

8.

Hyperopia and Frugality: Different Motivational Drivers and Yet Similar Effects on Consumer Spending

Number of pages: 37 Posted: 12 Mar 2019
Li (Sunny) Pan, Wei Lu, Todd Pezzuti and Cornelia Pechmann
Xi'an Jiaotong-Liverpool University (XJTLU), Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management, University of Chile and University of California Irvine
Downloads 5 (637,382)

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9.

An Investigation of Consumer and Doctor Regulatory Beliefs and Regulatory Knowledge about Pharmaceutical Drug Promotions

This paper was published in the Journal of the Association for Consumer Research (JACR), 2016, volume 1, number 3, pages 392-410
Number of pages: 67 Posted: 25 Sep 2019
Jesse R Catlin and Cornelia Pechmann
California State University, Sacramento and University of California Irvine
Downloads 2 (661,963)

Abstract:

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Pharmaceutical drug marketing, direct-to-consumer advertising, persuasion knowledge, regulatory beliefs, regulatory knowledge