Massimo Proto

University of Parma - Department of Jurisprudence

Via Università 12

Parma, 43121

Italy

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Scholarly Papers (1)

1.

Place Branding and Value Appropriation: Italian Private Law’s Specific Assistance

European Business Research Conference Proceedings 2012
Number of pages: 1 Posted: 15 Aug 2012 Last Revised: 07 Nov 2012
Alberto Pezzi and Massimo Proto
University of Rome III - Department of Management & Law and University of Parma - Department of Jurisprudence
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Abstract:

place branding, trademark law, Italian case