Taiwo Amoo

City University of New York - Department of Finance

Associate Professor

2900 Bedford Avenue

Brooklyn, NY 11210

United States

SCHOLARLY PAPERS

10

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Top 10,064

in Total Papers Downloads

4,533

SSRN RANKINGS

Top 30,691

in Total Papers Citations

7

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Scholarly Papers (10)

1.

Using Real-World Examples to Enhance the Relevance of the Introductory Statistics Course

Number of pages: 27 Posted: 16 Aug 2012
City University of New York - Department of Business Management, Baruch College, CUNY - Zicklin School of Business and City University of New York - Department of Finance
Downloads 3,181 (3,210)

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Introductory Statistics, Statistics Education, Real-world examples in teaching, evidence-based research, health research, happiness research, teacher cheating, attractiveness research, college rankings

2.

Rating the Rating Scales

Friedman, Hershey H. and Amoo, Taiwo (1999). "Rating the Rating Scales." Journal of Marketing Management, Winter, 114-123
Number of pages: 10 Posted: 30 Sep 2013
Hershey H. Friedman and Taiwo Amoo
City University of New York - Department of Business Management and City University of New York - Department of Finance
Downloads 698 (35,213)

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Rating scales, context effects, measurement bias, unbalanced rating scales, research bias

3.

Workforce Diversity: The Key to Survival and Growth

B>Quest, 2002
Number of pages: 15 Posted: 25 Oct 2013
Taiwo Amoo and Hershey H. Friedman
City University of New York - Department of Finance and City University of New York - Department of Business Management
Downloads 204 (146,509)

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Diversity, discrimination, growth, learning organization, innovation

4.

Do Numeric Values Influence Subjects’ Responses to Rating Scales?

Journal of International Marketing and Marketing Research, Vol. 26, 41-46, 2001
Number of pages: 12 Posted: 11 Apr 2014 Last Revised: 13 Aug 2014
Taiwo Amoo and Hershey H. Friedman
City University of New York - Department of Finance and City University of New York - Department of Business Management
Downloads 112 (240,932)

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Rating scales, numerical rating scales, measurement bias, hedonic ratings

5.

A Survey of Accounting Majors: Attitudes and Opinions

Giladi, K., Amoo, T. and Friedman, H. H. (2001). "A Survey of Accounting Majors: Attitudes and Opinions." National Public Accountant, 46(2), 25-27.
Number of pages: 8 Posted: 06 Oct 2013
Brooklyn College Accounting Department, City University of New York - Department of Finance and City University of New York - Department of Business Management
Downloads 96 (267,762)

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accounting students, survey of students, attitudes of accounting students

6.

Overall Evaluation Rating Scales: An Assessment

Amoo, T. and Friedman, H. H. (2000). Overall Evaluation Rating Scales: An Assessment. International Journal of Market Research, Vol. 42:3, 2000, 301-310.
Number of pages: 18 Posted: 28 Apr 2014
Taiwo Amoo and Hershey H. Friedman
City University of New York - Department of Finance and City University of New York - Department of Business Management
Downloads 63 (342,258)

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rating scales, overall evaluation, ethics in research, measurement bias, improvement scales

7.

Multiple Biases in Rating Scale Construction

Friedman, H. H. and Amoo, T. (1999). "Multiple Biases in Rating Scale Construction," Journal of International Marketing and Marketing Research, Vol. 24, October 1999, 115-126.
Number of pages: 25 Posted: 28 Apr 2014
Hershey H. Friedman and Taiwo Amoo
City University of New York - Department of Business Management and City University of New York - Department of Finance
Downloads 53 (371,896)

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rating scales, measurement bias, ethics in research

8.

Three Methods to Engage Students in the Introductory Statistics Course: Humor, Active Learning, and Relevant Examples

Proceedings of The Decision Sciences Institute Conference, Orlando, Fl., pp. 218-222, November 18-21, 2000
Number of pages: 6 Posted: 13 Aug 2013
City University of New York - Department of Finance, City University of New York - Department of Business Management and Baruch College, CUNY - Zicklin School of Business
Downloads 47 (391,797)

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statistics education, humor, active learning

9.

Measuring the Degree of Importance: A Comparison of Two Types of Rating Scales

Amoo, T. and Friedman, H. H. (2000). “Measuring the Degree of Importance: A Comparison of Two Types of Rating Scales.” Proceedings of The Midwest Decision Sciences Institute Conference, Chicago, Illinois, March 31-April 2, 2000, 178-180.
Number of pages: 11 Posted: 03 Nov 2013
Taiwo Amoo and Hershey H. Friedman
City University of New York - Department of Finance and City University of New York - Department of Business Management
Downloads 46 (395,187)

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rating scales, importance scale, questionnaire design

10.

Label or Position: Which Has the Greater Impact on Subjects’ Responses to a Rating Scale?

Journal of International Marketing and Marketing Research, 28(2), 2003, 77-81
Number of pages: 12 Posted: 27 Apr 2014
City University of New York - Department of Business Management, City University of New York (CUNY) - Brooklyn College and City University of New York - Department of Finance
Downloads 33 (445,506)

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Rating scale, measurement problems, label vs. position effects, hedonic scales