Javaria Siddiqui

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Effective Advertising and its Influence on Consumer Buying Behavior

Information Management and Business Review, Vol. 4, No. 3, pp. 114-119, March 2012
Number of pages: 6 Posted: 16 Aug 2012
affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and University of Waikato
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Abstract:

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environmental response, emotional response, consumer buying behavior