Asad Humayoun

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Cause Related Marketing and its Impact on Sales: Mediating by Brand Loyalty and Customer Purchase Intention

Number of pages: 9 Posted: 16 Aug 2012
Ahmed Imran Hunjra, Rauf I. Azam and Asad Humayoun
International University of Rabat - Rabat Business School, Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS) and affiliation not provided to SSRN
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Abstract:

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cause related marketing, brand loyalty, consumer purchase intention, companies’ sales