Alex Kim

Long Island University, C.W. Post Campus, College of Management

720 Northern Blvd.

Brookville, NY 11548-0570

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

On the Optimal Number of Advertising Slots in a Generalized Second-Price Auction

Marketing Letters, 23:851–868
Posted: 22 Aug 2012
Long Island University, C.W. Post Campus, College of Management, University of California, Riverside - School of Business Administration and Purdue University

Abstract:

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Auctions, Search advertising, Generalized second-price auction, Online advertising