Edouard Novatorov

National Research University Higher School of Economics

Edouard Novatorov

Myasnitskaya street, 20

Moscow, Moscow 119017

Russia

SCHOLARLY PAPERS

13

DOWNLOADS

625

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Ideas:
“  The next paper I plan to write is on pluralist methodology issues in social sciences with emphasis on critical theory orientation and qualitative methods and I'm interested in problems of nonprofit organizations and nonprofit marketing.  ”

Scholarly Papers (13)

1.

Nonprofit Marketing: Theory Triangulation

Number of pages: 27 Posted: 28 Oct 2014
Edouard Novatorov
National Research University Higher School of Economics
Downloads 106 (256,869)

Abstract:

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nonprofit marketing, theory triangulation, generalized exchange, reciprocity, redistribution.

2.

Marketing Social Innovations Concept: An Appeal for Methodological Pluralism

Number of pages: 23 Posted: 05 Feb 2016
Edouard Novatorov
National Research University Higher School of Economics
Downloads 81 (305,524)

Abstract:

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social innovation, social marketing, social innovation marketing, pluralist research paradigm

3.

Modified Concept of Non-Profit Marketing

Number of pages: 17 Posted: 22 Aug 2012
Edouard Novatorov
National Research University Higher School of Economics
Downloads 81 (305,524)

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non-profit marketing, reciprocity, generalized exchange, substantivist economic anthropology, contingency-choice model of formal organization, benevolence motivation

4.

A Critical Appraisal of the Conceptualization of Public Park and Recreation Marketing

Number of pages: 249 Posted: 22 Aug 2012
Edouard Novatorov
National Research University Higher School of Economics
Downloads 59 (362,746)

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Public sector marketing, Nonprofit marketing, Substanivist economy, Collectivistic sociology

5.

Critical Issues of Methodological Pluralism in Marketing Science: The Case of Development Non-Profit Marketing Concept

Number of pages: 29 Posted: 15 Jun 2013
Edouard Novatorov
National Research University Higher School of Economics
Downloads 52 (384,936)

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Nonprofit marketing, Research methodology, Epistemology, Ontology, Post positivism, Pluralist paradigm

6.

Chain Generalized Exchange as a Central Concept of Nonprofit Marketing

Humanistic Management Network, Research Paper Series No. 09/16
Number of pages: 26 Posted: 08 May 2016 Last Revised: 31 May 2016
Edouard Novatorov
National Research University Higher School of Economics
Downloads 51 (388,344)

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marketing exchange, chain generalized exchange, complex exchange

7.

The Administered Public Recreation Marketing Concept

Number of pages: 17 Posted: 06 Sep 2015
Edouard Novatorov
National Research University Higher School of Economics
Downloads 40 (428,003)
Citation 1

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Recreation marketing, administersed marketing, distribution, leisure services

8.

Nonprofit Marketing: Negative Case Analysis

Number of pages: 28 Posted: 13 Oct 2014
Edouard Novatorov
National Research University Higher School of Economics
Downloads 32 (461,953)

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non-profit marketing, negative case analysis, generalized exchange, reciprocity, redistribution.

9.

Redistribution Based Concept of Marketing for Public Organizations

Number of pages: 28 Posted: 01 Oct 2013
Edouard Novatorov
National Research University Higher School of Economics
Downloads 31 (466,587)

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Public sector marketing, Redistribution, Substantivist economic anthropology

10.

Beyond Case Studies: A Media Review Methodology

Number of pages: 9 Posted: 27 Feb 2018
Edouard Novatorov
National Research University Higher School of Economics
Downloads 27 (486,658)

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media review method, recovery strategies, qualitative methodology

11.

Tracing the Emergence of Broadening Marketing Proposition: A Thorny Path

Number of pages: 15 Posted: 19 Sep 2016
Edouard Novatorov
National Research University Higher School of Economics
Downloads 23 (508,878)

Abstract:

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megamarketing, broadening proposition, nonprofit marketing

12.

Triadic Explanation of Public and Nonprofit Marketing Concept

Humanistic Management Association, Research Paper Series No. 17-24
Number of pages: 38 Posted: 24 Apr 2017
Edouard Novatorov
National Research University Higher School of Economics
Downloads 21 (520,691)

Abstract:

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nonprofit marketing, exchange, redistribution, reciprocity

13.

Nonprofit Marketing: Investigative Research Inquiry

Number of pages: 42 Posted: 02 Oct 2014
Edouard Novatorov
National Research University Higher School of Economics
Downloads 21 (520,691)

Abstract:

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public sector marketing, nonprofit marketing, investigative research