Syagnik (Sy) Banerjee

University of Michigan Flint

Assistant Professor Mobile Interactive Marketing

303 E. Kearsley Street

Flint, MI 48502

United States

SCHOLARLY PAPERS

14

DOWNLOADS
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3,460

SSRN CITATIONS
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SSRN RANKINGS

Top 35,381

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0

CROSSREF CITATIONS

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Scholarly Papers (14)

1.

Mobile Advertising: Does Location Based Advertising Work?

International Journal of Mobile Marketing, December 2008
Number of pages: 23 Posted: 23 Aug 2012
Syagnik (Sy) Banerjee and Ruby Roy Dholakia
University of Michigan Flint and University of Rhode Island - College of Business Administration
Downloads 2,293 (5,721)

Abstract:

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location-based advertising, mobile advertising, advertising e/ffectiveness, task congruence, advertising context, perceived usefulness

2.

Situated or Ubiquitous? A Segmentation of Mobile E-Shoppers

International Journal of Mobile Communications, Forthcoming
Number of pages: 42 Posted: 06 Jan 2013
Syagnik (Sy) Banerjee and Ruby Roy Dholakia
University of Michigan Flint and University of Rhode Island - College of Business Administration
Downloads 301 (100,491)

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Ubiquitous, mobile, wireless, segmentation, targeting, marketing, innovations, shopping, technology

3.

Location Based Mobile Advertisements and Gender Targeting

Journal of Research in Interactive Marketing, Special Issue on Mobile Marketing and Social Media, 2012
Number of pages: 32 Posted: 23 Aug 2012
Syagnik (Sy) Banerjee and Ruby Roy Dholakia
University of Michigan Flint and University of Rhode Island - College of Business Administration
Downloads 171 (175,073)

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Location-Based Advertising, Mobile Advertising, Gender Targeting, CTR, CPM

4.

Is IOT a Threat to Consumer Consent? The Perils of Wearable Devices’ Health Data Exposure

Number of pages: 42 Posted: 20 Sep 2017
Syagnik (Sy) Banerjee, Thomas Hemphill and Phil Longstreet
University of Michigan Flint, University of Michigan at Flint - School of Management and University of Michigan at Flint - School of Management
Downloads 123 (229,061)

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Internet of Things, Wearable devices, Consumer rights, Informed Consent, HIPAA, Privacy, Regulatory Policy

5.

Enhancing Mobile Coupon Redemption in Fast Food Campaigns

Journal of Research in Interactive Marketing, Vol. 4(2), June 2010
Number of pages: 28 Posted: 23 Aug 2012
Syagnik (Sy) Banerjee and Scott Yancey
University of Michigan Flint and affiliation not provided to SSRN
Downloads 107 (253,283)
Citation 1

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Mobile Coupons, Mobile Advertising, Mobile Marketing

6.

Marketing Household Durables in Emerging Markets: Empirical Evidence from India

Marketing Household Durables in Emerging Markets: Empirical Evidence from India with Ruby Roy Dholakia, in Journal of International Marketing Strategy, 2012
Number of pages: 16 Posted: 23 Aug 2012
Ruby Roy Dholakia and Syagnik (Sy) Banerjee
University of Rhode Island - College of Business Administration and University of Michigan Flint
Downloads 88 (288,127)

Abstract:

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India, Durables, Developing Markets, Household

7.

Exploring the Robin Hood Effect: Moral Profiteering Motives for Purchasing Counterfeit Products

Journal of Business Research, 2011
Number of pages: 31 Posted: 23 Aug 2012
Amit Poddar, Jeff Foreman, Syagnik (Sy) Banerjee and Pamela Ellen
Georgia College & State University - Department of Marketing, affiliation not provided to SSRN, University of Michigan Flint and Georgia State University
Downloads 78 (310,012)

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luxury, counterfeiting, moral profiteering, corporate citizenship

8.

India: The Awakening of M-Commerce

Sy Banerjee and Mark Lennon in "M-commerce: Global Experiences and Perspectives", Co-editors Nikhilesh Dholakia, M. Rask and R. R. Dholakia, Hershey PA: Idea Group (Published: March, 2006)
Number of pages: 24 Posted: 22 Aug 2012 Last Revised: 15 Jun 2014
Syagnik (Sy) Banerjee and Mark M. Lennon
University of Michigan Flint and Pennsylvania State University
Downloads 67 (337,485)

Abstract:

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9.

Mind in eBay, Body in Macy’s: Dual Consciousness of Virtuo-Physical Consumers and Implications for Marketers

Journal of Research in Interactive Marketing, Forthcoming
Number of pages: 16 Posted: 02 May 2015 Last Revised: 01 Feb 2016
Syagnik (Sy) Banerjee and Phil Longstreet
University of Michigan Flint and University of Michigan at Flint - School of Management
Downloads 65 (342,890)

Abstract:

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Mobile, information processing, behavior, ubiquitous, consciousness, public policy

10.

Assessing Prime-Time for Geotargeting with Mobile Big Data

Number of pages: 24 Posted: 22 May 2015
Syagnik (Sy) Banerjee, Vijay Viswanathan, Kalyan Raman and Hao Ying
University of Michigan Flint, Northwestern University, Northwestern University - Medill School of Journalism and Wayne State University
Downloads 63 (348,459)

Abstract:

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mobile marketing, geo-targeting, location based advertising, big data, proximity, Foursquare

11.

Measuring Intangible Effects of M-Coupon Campaigns on Non Redeemers

Journal of Research in Interactive Marketing, Vol. 5, No. 4, 2011
Number of pages: 34 Posted: 23 Aug 2012
Syagnik (Sy) Banerjee, Amit Poddar, Scott Yancey and Danielle McDowell
University of Michigan Flint, Georgia College & State University - Department of Marketing, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 61 (354,144)

Abstract:

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Coupons, Mobile technology, Consumer behaviour, Mobile coupons, Mobile marketing, SMS marketing, Fast foods, Coupon redemption, Non-redeemers

12.

The Art of Mistiming: How Interruptions Make Mobile Coupon Campaigns Effective

Journal of Direct, Data and Digital Marketing Practice, Volume 17, Issue 2, pp 101–113, December 2015
Number of pages: 14 Posted: 04 Oct 2016
Syagnik (Sy) Banerjee and Rishika Rishika
University of Michigan Flint and University of South Carolina
Downloads 26 (488,462)

Abstract:

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Mobile, Coupons, Brand Recognition, Interruptions

13.

False Advertising or Slander? Using Location Based Tweets to Assess Online Rating-Reliability

Number of pages: 31 Posted: 11 Oct 2017
Amit Poddar, Syagnik (Sy) Banerjee and Karthik Sridhar
Georgia College & State University - Department of Marketing, University of Michigan Flint and Ashland University - Dauch College of Business and Economics
Downloads 17 (540,348)

Abstract:

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Online Review Bias, Word of Mouth, Policy, False Claims, Astroturfing, Geo-location, Tweets, Social Media

14.

Genetically Modified Organisms and the U.S. Retail Food Labeling Controversy: Consumer Perceptions, Regulation, and Public Policy

Business and Society Review, Vol. 120, Issue 3, pp. 435-464, 2015
Number of pages: 30 Posted: 03 Sep 2015
Thomas Hemphill and Syagnik (Sy) Banerjee
University of Michigan at Flint - School of Management and University of Michigan Flint
Downloads 0 (670,823)
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