SONGYEE HUR

University of Tennessee, Knoxville

The Boyd Center for Business and Economic Research

Knoxville, TN 37996

United States

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Scholarly Papers (1)

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Visual Communication of Luxury Fashion Brands on Social Media: Effects of Visual Complexity and Brand Familiarity

Journal of Brand Management, Vol. 25, Issue 5, 2018
Number of pages: 14 Posted: 17 Sep 2018
Jung Eun Lee, SONGYEE HUR and Brandi Watkins
Virginia Tech, University of Tennessee, Knoxville and Virginia Tech
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Abstract:

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Social media, Visual complexity, Luxury fashion, Visual communication