Yang Li

Cheung Kong Graduate School of Business

Oriental Plaza, Tower E2

One East Chang An Avenue

Beijing, Beijing 100738

China

http://english.ckgsb.edu.cn/?q=node/381

  • Cheung Kong Graduate School of Business

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    • Tel: +861085188858
SCHOLARLY PAPERS

5

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1,041

SSRN CITATIONS
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SSRN RANKINGS

Top 38,572

in Total Papers Citations

15

CROSSREF CITATIONS

2

Scholarly Papers (5)

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1.

Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis

Journal of Marketing Research, 50(1), pp. 4-23, 2013.
Number of pages: 69 Posted: 27 Aug 2012 Last Revised: 13 Nov 2013
Brett R. Gordon, Avi Goldfarb and Yang Li
Northwestern University - Kellogg School of Management, University of Toronto - Rotman School of Management and Cheung Kong Graduate School of Business
Downloads 471 (65,334)
Citation 13

Abstract:

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Price elasticity, business cycle, consumer packaged goods, cross-category

2.

Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach

Marketing Science, 37(6), 987-1008​, 2018
Number of pages: 50 Posted: 15 Feb 2017 Last Revised: 20 Aug 2019
Asim Ansari, Yang Li and Jonathan Z. Zhang
Columbia Business School - Marketing, Cheung Kong Graduate School of Business and University of Washington - Michael G. Foster School of Business
Downloads 262 (126,908)

Abstract:

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Hybrid Recommendation Models, Personalized Search, User-Generated Content, Probabilistic Topic Models, Big Data, Scalable Inference, Stochastic Variational Bayes

3.

An Empirical Study of National vs. Local Pricing by Chain Stores under Competition

Marketing Science, 37(5), 812-837, 2018
Number of pages: 62 Posted: 15 Feb 2017 Last Revised: 20 Aug 2019
Yang Li, Brett R. Gordon and Oded Netzer
Cheung Kong Graduate School of Business, Northwestern University - Kellogg School of Management and Columbia Business School - Marketing
Downloads 183 (178,783)
Citation 2

Abstract:

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Pricing, Retailing, Competitive Strategy, Geographic Price Targeting, National Pricing Policy, Local Pricing Policy, Hybrid Pricing Policy.

4.

A Bayesian Semiparametric Approach for Endogeneity and Heterogeneity in Choice Models

Management Science 60(5):1161-1179, 2014
Number of pages: 20 Posted: 28 May 2013 Last Revised: 20 Aug 2019
Yang Li and Asim Ansari
Cheung Kong Graduate School of Business and Columbia Business School - Marketing
Downloads 125 (244,741)
Citation 3

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Discrete Choice, Endogeneity, Semiparametric Bayesian, Centered Dirichlet Process Mixture, Heterogeneity

5.

Modeling Dynamic Heterogeneity using Gaussian Processes

Forthcoming, Journal of Marketing Research
Posted: 13 Feb 2017 Last Revised: 16 Aug 2019
Ryan Dew, Asim Ansari and Yang Li
University of Pennsylvania - Marketing Department, Columbia Business School - Marketing and Cheung Kong Graduate School of Business

Abstract:

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dynamics, heterogeneity, Bayesian nonparametrics, Gaussian processes, choice models, topic models, machine learning