Yang Li

Cheung Kong Graduate School of Business

Oriental Plaza, Tower E2

One East Chang An Avenue

Beijing, Beijing 100738

China

http://english.ckgsb.edu.cn/?q=node/381

  • Cheung Kong Graduate School of Business

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    • Tel: +861085188858
SCHOLARLY PAPERS

6

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1,924

SSRN CITATIONS
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Top 23,849

in Total Papers Citations

45

CROSSREF CITATIONS

2

Scholarly Papers (6)

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1.

Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis

Journal of Marketing Research, 50(1), pp. 4-23, 2013.
Number of pages: 69 Posted: 27 Aug 2012 Last Revised: 13 Nov 2013
Brett R. Gordon, Avi Goldfarb and Yang Li
Northwestern University - Kellogg School of Management, University of Toronto - Rotman School of Management and Cheung Kong Graduate School of Business
Downloads 844 (50,200)
Citation 13

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Price elasticity, business cycle, consumer packaged goods, cross-category

2.

Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach

Marketing Science, 37(6), 987-1008​, 2018
Number of pages: 50 Posted: 15 Feb 2017 Last Revised: 20 Aug 2019
Asim Ansari, Yang Li and Jonathan Z. Zhang
Columbia University - Columbia Business School, Marketing, Cheung Kong Graduate School of Business and University of Washington - Michael G. Foster School of Business
Downloads 346 (149,853)
Citation 2

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Hybrid Recommendation Models, Personalized Search, User-Generated Content, Probabilistic Topic Models, Big Data, Scalable Inference, Stochastic Variational Bayes

3.

A Generative Model of Consumer Collections

Number of pages: 43 Posted: 21 Nov 2022 Last Revised: 31 Jul 2023
Khaled Boughanmi, Asim Ansari and Yang Li
Cornell University - Samuel Curtis Johnson Graduate School of Management, Columbia University - Columbia Business School, Marketing and Cheung Kong Graduate School of Business
Downloads 311 (168,432)

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Consumer Collections, Hypergraphs, Generative Topological Neural Networks, Music Industry, Playlist Generation and Recommendation.

4.

An Empirical Study of National vs. Local Pricing by Chain Stores under Competition

Marketing Science, 37(5), 812-837, 2018
Number of pages: 62 Posted: 15 Feb 2017 Last Revised: 20 Aug 2019
Yang Li, Brett R. Gordon and Oded Netzer
Cheung Kong Graduate School of Business, Northwestern University - Kellogg School of Management and Columbia University - Columbia Business School, Marketing
Downloads 264 (198,643)
Citation 4

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Pricing, Retailing, Competitive Strategy, Geographic Price Targeting, National Pricing Policy, Local Pricing Policy, Hybrid Pricing Policy.

5.

A Bayesian Semiparametric Approach for Endogeneity and Heterogeneity in Choice Models

Management Science 60(5):1161-1179, 2014
Number of pages: 20 Posted: 28 May 2013 Last Revised: 20 Aug 2019
Yang Li and Asim Ansari
Cheung Kong Graduate School of Business and Columbia University - Columbia Business School, Marketing
Downloads 159 (316,204)
Citation 3

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Discrete Choice, Endogeneity, Semiparametric Bayesian, Centered Dirichlet Process Mixture, Heterogeneity

6.

Modeling Dynamic Heterogeneity using Gaussian Processes

Forthcoming, Journal of Marketing Research
Posted: 13 Feb 2017 Last Revised: 16 Aug 2019
Ryan Dew, Asim Ansari and Yang Li
University of Pennsylvania - Marketing Department, Columbia University - Columbia Business School, Marketing and Cheung Kong Graduate School of Business

Abstract:

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dynamics, heterogeneity, Bayesian nonparametrics, Gaussian processes, choice models, topic models, machine learning