Heath McDonald

Swinburne University of Technology

Cnr Wakefield and William Streets, Hawthorn Victor

3122 Victoria, Victoria 3122

Australia

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time

Forthcoming, Journal of Sport Management, Fox School of Business Research Paper No. 16-014
Number of pages: 49 Posted: 16 Mar 2016 Last Revised: 16 Dec 2016
Temple University - Fox School of Business and School of Tourism and Hospitality Management, Griffith University, Temple University - School of Tourism and Hospitality Management, Temple University and Swinburne University of Technology
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Citation 2

Abstract:

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Brand Associations; Fan Loyalty; New Teams; Sport Consumer; Latent Growth Model; Cross-Lagged Panel Model