Woo Jin Choi

University of Seoul

Seoul

Korea, Republic of (South Korea)

SCHOLARLY PAPERS

1

DOWNLOADS

338

CITATIONS

0

Scholarly Papers (1)

1.

Can Brands Move in from the Outside?: How Moral Identity Enhances Out-Group Brand Attitudes

Journal of Marketing, Forthcoming
Number of pages: 51 Posted: 09 Sep 2012
Woo Jin Choi and Karen Page Winterich
University of Seoul and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 280 (75,272)

Abstract:

Loading...

brand attitude, moral identity, outgroup, reference group, psychological distance