Seema Gupta

Indian Institute of Management (IIMB), Bangalore

Bannerghatta Road

Bangalore, Karnataka 560076

India

SCHOLARLY PAPERS

1

DOWNLOADS

0

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

The Effects of Social Media Tone on Engagement: Evidence from Indian General Election 2014

Posted: 05 Jun 2017 Last Revised: 20 Jul 2018
Tulane University, University of South Carolina - Darla Moore School of Business, Temple University - Department of Marketing and Supply Chain Management and Indian Institute of Management (IIMB), Bangalore

Abstract:

Loading...

human brand generated content, social media analytics, engagement, tone of social media content