Abhilash Sukumaran

affiliation not provided to SSRN

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Scholarly Papers (1)

1.

The Role of Communication and Loyalty Marketing, Impacting Alcohol Consumption in India

Number of pages: 73 Posted: 10 Sep 2012
Abhilash Sukumaran
affiliation not provided to SSRN
Downloads 169 (191,636)

Abstract:

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alcohol, India, loyalty marketing, consumer behavior, surrogate advertising, alcohol consumption