Stephan Daurer

DHBW Ravensburg

Professor

Marienplatz 2

Ravensburg, Baden-Wuerttemberg 88212

Germany

http://www.dhbw-ravensburg.de/

Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

Geschwister-Scholl-Platz 1

Munich, Bavaria 80539

Germany

http://www.en.bwl.uni-muenchen.de

SCHOLARLY PAPERS

1

DOWNLOADS

570

CITATIONS

0

Scholarly Papers (1)

1.

Digitizing Offline Search: An Empirical Analysis of Search Behavior on the Mobile Internet

Ross School of Business Paper No. 1275
Number of pages: 58 Posted: 08 May 2015 Last Revised: 22 Nov 2018
Fordham University - Gabelli School of Business, DHBW Ravensburg, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of Michigan, Stephen M. Ross School of Business
Downloads 570 (46,613)

Abstract:

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Consumer Search, Mobile Marketing, Consideration Sets, Location-Based Services, Big Data