Stephan Daurer

DHBW Ravensburg

Professor

Marienplatz 2

Ravensburg, Baden-Wuerttemberg 88212

Germany

http://www.dhbw-ravensburg.de/

Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

Geschwister-Scholl-Platz 1

Munich, Bavaria 80539

Germany

http://www.en.bwl.uni-muenchen.de

  • DHBW Ravensburg

    • Tel: +49.751.18999.2700
    • Fax: +49.751.18999.2701
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Digitizing Local Search: An Empirical Analysis of Mobile Search Behavior in Offline Shopping

Ross School of Business Paper No. 1275
Number of pages: 35 Posted: 08 May 2015 Last Revised: 25 Jul 2022
Dominik Molitor, Stephan Daurer, Martin Spann and Puneet Manchanda
Fordham University - Gabelli School of Business, DHBW Ravensburg, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of Michigan, Stephen M. Ross School of Business
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Consumer Search, Mobile Devices, Location-Based Services, Big Data, Random Coefficient Model