Shenyu Li

Shanghai University of Finance and Economics

777 Guoding Road

Shanghai, AK Shanghai 200433

China

SCHOLARLY PAPERS

3

DOWNLOADS

462

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (3)

1.

The Effect of Quantitative Electronic Word of Mouth on Consumer Perceived Product Quality

International Journal of Management and Marketing Research, v. 5 (2) pp. 19-29, 2012
Number of pages: 12 Posted: 30 Jan 2013
Yingtao Shen, Shenyu Li and Michelle DeMoss
Stetson University, Shanghai University of Finance and Economics and Stetson University
Downloads 374 (78,844)

Abstract:

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Electronic Word of Mouth, Online Review, Perceived Quality of Products

2.

Bidding Behaviors in Charity Auctions

Forthcoming in Marketing Letters
Number of pages: 20 Posted: 20 Mar 2013 Last Revised: 29 Sep 2013
University of Queensland - Business School, McGill University - Desautels Faculty of Management, Shanghai University of Finance and Economics and Rutgers University, Piscataway
Downloads 55 (371,908)
Citation 1

Abstract:

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Charity auctions, charitable bidders, field experiment

3.

The Profit Impact of the Transaction Specific Assets: A Process Model of Adaptive Marketing Resources

Journal of Strategic Marketing, Forthcoming
Number of pages: 25 Posted: 19 Oct 2013
Shanghai University of Finance and Economics, Illinois Institute of Technology, Stuart School of Business and University of Queensland - Business School
Downloads 33 (453,404)

Abstract:

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Asset Specificity, Resource Based View, Marketing Channel, Mediation