Juyoung Kim

Michigan State University

Agriculture Hall

East Lansing, MI 48824-1122

United States

  • Michigan State University

SCHOLARLY PAPERS

3

DOWNLOADS

7

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (3)

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1.

Deriving Ultrametric Tree Structures from Proximity Data Confounded by Differential Stimulus Familiarity

Psychometrika, Volume 59, Issue 4, pp 527-566
Number of pages: 40 Posted: 06 Jun 2016
Wayne S. DeSarbo, Rabikar Chatterjee and Juyoung Kim
Pennsylvania State University, University of Pittsburgh and Michigan State University
Downloads 7 (820,714)

Abstract:

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hierarchical clustering, maximum likelihood estimation, familiarity, consumer psychology

2.

A Gravity‐Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments

The Journal of Consumer Research, Vol. 29, No. 1, pp. 91-100, 2002
Posted: 13 Jun 2016
Wayne S. DeSarbo, Juyoung Kim, S Chan Choi and Melinda Spaulding
Pennsylvania State University, Michigan State University, Rutgers Business School and Eli Lilly and Company, Ltd - Eli Lilly and Company, Indianapolis

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Brand Equity/Extensions, Brand Loyalty, Choice (Brand or Product Level), Mathematical Models, Multi‐dimensional Scaling

3.

Incorporating Context Effects in the Multidimensional Scaling of 'Pick Any/N' Choice Data

International Journal of Research in Marketing, Volume 16, Issue 1, Pages 35–55
Posted: 13 Jun 2016
Juyoung Kim, Rabikar Chatterjee, Wayne S. DeSarbo and Tammo H.A. Bijmolt
Michigan State University, University of Pittsburgh, Pennsylvania State University and University of Groningen - Department of Marketing & Marketing Research

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Buyer behavior, Choice models, Context effects, Scaling methods, Multidimensional scaling