Aki Järvinen

affiliation not provided to SSRN

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Scholarly Papers (1)

1.

Building Customer Relationship through Game Mechanics in Social Games

In M. Cruz-Cunha, V. Carvalho & P. Tavares (Eds.) Business, Technological and Social Dimensions of Computer Games: Multidisciplinary Developments. Hershey, PA: IGI Global, Forthcoming
Number of pages: 22 Posted: 14 Sep 2012
Juho Hamari and Aki Järvinen
School of Information Science, University of Tampere and affiliation not provided to SSRN
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Abstract:

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Social games, online-games, customer relationship, game design, business model, virality, social networking service, Facebook