386 Todd Addition
Carson School of Business
Pullman, WA Whitman 99164
United States
Washington State University
gamification, word-of-mouth, badge, competence
Brand Equity, Brand Identity
obesity, marketing, childhood obesity, health, public policy
alphanumeric brand name, branding strategy, numeric processing, missing information, inference making, brand name heuristic, missing attribute, choice, preference
suggestive brand names, search, credence, experience attributes, placebo effects
inference making, missing information, missing attribute, choice deferral, choice, preference, uncertainty, decision making
alphanumeric brand names; branding; numerical cognition; product attributes; context effects; choice; competition
Round numbers, Brand names, Alphanumeric, Complete products, Numerical processing
Alphanumeric brand names, number cognition, letter cognition, alignability, Selective Accessibility Model, anchoring
Inference making, Decision making, Prompted inference, Incomplete options, Missing information, Compensatory inferences
Gift Cards, Valuation
language, numerical cognition, brands, international marketing, consumer behavior, numbers
Help, advice, fairness, partnership, organizational justice.
Numerical processing Numerical cognition Brand extensions Product extensions Product category fit Brand names Alphanumeric
goals, round numbers, scale, measurement, precise numbers
peer feedback, knowledge management, user-generated content, randomized experiment, panel data analysis
suggestive brand name; personified brand; brand connection; experiments; identity-related brand consumption; brand name
